{"id":3387,"date":"2026-04-13T11:40:14","date_gmt":"2026-04-13T11:40:14","guid":{"rendered":"https:\/\/www.vg247.com\/?p=774181"},"modified":"2026-04-13T11:40:14","modified_gmt":"2026-04-13T11:40:14","slug":"sonys-ps5-us-tv-ads-were-seen-three-times-more-than-xbox","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/sonys-ps5-us-tv-ads-were-seen-three-times-more-than-xbox\/","title":{"rendered":"Sony\u2019s PS5 US TV ads were seen three times more than Xbox"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2020\/11\/sonys-ps5-us-tv-ads-were-seen-three-times-more-than-xbox.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<header readability=\"1.7103448275862\">\n<div readability=\"6.7764705882353\">\n<p class=\"meta\"> By Alex Calvin, Tuesday, 24 November 2020 12:34 GMT <\/p>\n<\/p><\/div>\n<\/header>\n<p> <main readability=\"37.107540173053\"> <\/p>\n<p>It looks like Sony spent big in the build-up to the PS5\u2019s launch.<\/p>\n<p>Ads from <strong>PlayStation 5<\/strong> maker Sony were seen almost as much as the rest of the industry combined.<\/p>\n<p><iframe width=\"500\" height=\"281\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-src=\"https:\/\/www.youtube.com\/embed\/7TBPrYJDoDE?feature=oembed\" alt=\"Please accept cookies to see this iframe.\">[embedded content]<\/iframe><\/p>\n<p>That\u2019s according to data from iSpot.tv over <a href=\"https:\/\/venturebeat.com\/2020\/11\/21\/playstation-is-the-energizer-bunny-of-the-game-industry-tv-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">on VentureBeat<\/a>, which shows that Sony\u2019s adverts racked up a huge 701m impressions on US TV between October 16 and November 15. Its most-viewed ad was the PlayStation 5 launch trailer, Play Has No Limits, which was seen 258.4m times.<\/p>\n<p>In total, Sony was behind 47% of the total impressions for US TV ads for this period, and almost three times as much as Xbox managed. During this time, Microsoft\u2019s games ads made 245.1m impressions, roughly 16.4% of the total. There are a variety of reasons why Sony\u2019s ads will have been seen much more. Historically, Xbox has been more popular in the US, so it stands to reason that the PlayStation maker was pushing hard in the region.<\/p>\n<p>The Xbox firm came in third place, behind Nintendo, with 323.6m impressions \u2013 21.7% of the total. Meanwhile, Call of Duty maker Activision claimed a 6% slice of the pie.<\/p>\n<p>The Xbox Series X and Series S consoles were released on November 10 around the world, while the PlayStation 5 launched in the US two days later on November 12.<\/p>\n<p>Following the rollout of its new hardware, <a href=\"https:\/\/www.vg247.com\/2020\/11\/18\/xbox-series-x-series-s-uk-launch-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft said that it sold more consoles in that 24 hour period<\/a> than any other time ever. Sony, on the other hand, has been quieter about how many PS5s it has sold, but <a href=\"https:\/\/www.vg247.com\/2020\/11\/18\/ps5-xbox-series-x-series-s-launch-sales-japan\/\" target=\"_blank\" rel=\"noopener noreferrer\">the firm is leading in its native Japan<\/a>.<\/p>\n<div class=\"newsletter-signup-wrapper\"> <span class=\"heading\">Subscribe to the VG247 newsletter<\/span> <span class=\"description\">Get all the best bits of VG247 delivered to your inbox every Friday!<\/span> <\/p>\n<div class=\"newsletter-signup-form\"> <noscript class=\"response error\">Enable JavaScript to sign up to our newsletter<\/noscript> <\/div>\n<\/div>\n<p> <\/main> <\/p>\n<footer readability=\"1.738219895288\">\n<div readability=\"7.8219895287958\">\n<p class=\"affiliate-disclaimer\">Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go <a href=\"https:\/\/www.vg247.com\/affiliate-linking-policy\/\">here<\/a>.<\/p>\n<\/p><\/div>\n<\/footer>\n<p> <a href=\"https:\/\/www.vg247.com\/2020\/11\/24\/ps5-xbox-series-x-sony-tv-ads\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Alex Calvin, Tuesday, 24 November 2020 12:34 GMT It looks like Sony spent big in the build-up to the PS5\u2019s launch. Ads from PlayStation 5 maker Sony were seen almost as much as the rest of the industry combined. [embedded content] That\u2019s according to data from iSpot.tv over on VentureBeat, which shows that Sony\u2019s adverts racked up a huge 701m impressions on US TV between October 16 and November 15. Its most-viewed ad was the PlayStation 5 launch trailer, Play Has No Limits, which was seen 258.4m times. In total, Sony was behind 47% of the total impressions for US TV ads for this period, and almost three times as much as Xbox managed. During this time, Microsoft\u2019s games ads made 245.1m impressions, roughly&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/sonys-ps5-us-tv-ads-were-seen-three-times-more-than-xbox\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,481,66,74,134,26,45,46,482,483,56,139,110,111],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-activision-blizzard","tag-advertising","tag-hardware","tag-headline-c","tag-microsoft","tag-news","tag-ps5","tag-sony","tag-tv-ads","tag-usa","tag-videos","tag-xbox-one-x","tag-xbox-series-s","tag-xbox-series-x"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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