{"id":273357,"date":"2025-10-09T23:59:44","date_gmt":"2025-10-09T23:59:44","guid":{"rendered":"https:\/\/www.vg247.com\/?p=797114"},"modified":"2025-10-09T23:59:44","modified_gmt":"2025-10-09T23:59:44","slug":"tv-like-ads-may-soon-be-coming-to-console-games","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/tv-like-ads-may-soon-be-coming-to-console-games\/","title":{"rendered":"TV-like ads may soon be coming to console games"},"content":{"rendered":"

<\/a><\/p>\n

A new marketing company has successfully tested a platform that brings ads to console games.<\/p>\n

<\/span><\/p>\n

Ads<\/strong> aren’t new to the world of games, but the specific type of TV spot common on cable and free-to-air channels may soon make its way to console games. PlayerWON<\/strong>, a platform that brings TV-style ads to games, has already signed deals with EA, and Hi-Rez.<\/p>\n

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<\/div>\n

Watch on YouTube<\/a><\/figure>\n<\/p>\n

According to an Axios<\/a> report, PlayerWON comes from Simulmedia, and the company has been testing this first-of-its-kind advertising platform for a year, and it’s ready to launch it this week. The idea is to allow advertisers to reach younger demographics through games in ways they cannot replicate through traditional broadcast ads.<\/p>\n

In-game ads are also generally cheaper than branded content and other means of advertising.<\/p>\n

Ads are streamed from a PlayerWON server, allowing the service to ensure the player has watched the spot in its entirety. The system is also designed to give publishers the ability to offer players in-game rewards upon watching the ad, such as in-game currency and character cosmetics. According to Simulmedia’s research, players were found “willing to watch up to ten ads per day in order to unlock free perks.”<\/p>\n

The company has already signed deals with EA, and Smite publisher Hi-Rez. In fact, a PlayerWON trial campaign already ran in Smite, and showed that players are more likely to spend money in-game if they were shown ads that granted them free items. <\/p>\n

Although no other games were named in the report, Simulmedia wants to grow its network of advertisers, and expand its reach to about a dozen games by the end of the year. <\/p>\n

This model should already be familiar to players of free-to-play mobile games. If we end up seeing it in console games, it will likely also start in free-to-play games. Indeed, a similar form of in-game ads was stealthily added to UFC 4<\/a> (a $60 game) last year, only to be later removed following major backlash.<\/p>\n

The post TV-like ads may soon be coming to console games<\/a> appeared first on VG247<\/a>.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new marketing company has successfully tested a platform that brings ads to console games. Ads aren’t new to the world of games, but the specific type of TV spot common on cable and free-to-air channels may soon make its way to console games. PlayerWON, a platform that brings TV-style ads to games, has already signed deals with EA, and Hi-Rez. Watch on YouTube According to an Axios report, PlayerWON comes from Simulmedia, and the company has been testing this first-of-its-kind advertising platform for a year, and it’s ready to launch it this week. The idea is to allow advertisers to reach younger demographics through games in ways they cannot replicate through traditional broadcast ads. In-game ads are also generally cheaper than branded content and…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":273358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[63,42,57,464,160,4945,26,59,4946,44,45,56,60,110,111],"class_list":["post-273357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-business","tag-development","tag-ea","tag-feature-a","tag-free-to-play","tag-hi-rez","tag-news","tag-pc","tag-playerwon","tag-ps4","tag-ps5","tag-videos","tag-xbox-one","tag-xbox-series-s","tag-xbox-series-x"],"yoast_head":"\nTV-like ads may soon be coming to console games | Arcader News<\/title>\n<meta name=\"description\" content=\"A new marketing company has successfully tested a platform that brings ads to console games.Ads aren’t new to the world of games, but the specific\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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