{"id":265508,"date":"2025-10-08T16:29:44","date_gmt":"2025-10-08T16:29:44","guid":{"rendered":"https:\/\/www.eurogamer.net\/article.php?article_id=2155954"},"modified":"2025-10-08T16:29:44","modified_gmt":"2025-10-08T16:29:44","slug":"oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/","title":{"rendered":"Oculus developer pulls out of Facebook in-headset VR ads trial"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\" alt=\"\" \/><\/p>\n<p>\nResolution Games, the first developer signed up to test Facebook&#8217;s new plan for in-headset VR ads, has pulled its game Blaston out of the trial. <\/p>\n<p>The move follows a huge backlash over <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-06-17-facebook-is-testing-in-headset-vr-ads-for-oculus\">the idea of ads appearing in games played using Facebook&#8217;s Oculus Quest VR headset<\/a>. Blaston was down as the first game to test the idea, with others due in the &#8220;coming weeks&#8221;.<\/p>\n<p>Now, an update on the game&#8217;s official Twitter account has stated that Blaston &#8220;isn&#8217;t the best fit for this type of advertising test&#8221;. The trial has now been cancelled. <\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/articles\/2021-06-23-oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\">Read more<\/a><\/p>\n<p> <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-06-23-oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resolution Games, the first developer signed up to test Facebook&#8217;s new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move follows a huge backlash over the idea of ads appearing in games played using Facebook&#8217;s Oculus Quest VR headset. Blaston was down as the first game to test the idea, with others due in the &#8220;coming weeks&#8221;. Now, an update on the game&#8217;s official Twitter account has stated that Blaston &#8220;isn&#8217;t the best fit for this type of advertising test&#8221;. The trial has now been cancelled. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":265509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-265508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News<\/title>\n<meta name=\"description\" content=\"Resolution Games, the first developer signed up to test Facebook&#039;s new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Resolution Games, the first developer signed up to test Facebook&#039;s new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T16:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"169\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"Oculus developer pulls out of Facebook in-headset VR ads trial\",\"datePublished\":\"2025-10-08T16:29:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/\"},\"wordCount\":110,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\",\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/\",\"name\":\"Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\",\"datePublished\":\"2025-10-08T16:29:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg\",\"width\":300,\"height\":169,\"caption\":\"Oculus developer pulls out of Facebook in-headset VR ads trial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oculus developer pulls out of Facebook in-headset VR ads trial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News","description":"Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/","og_locale":"en_US","og_type":"article","og_title":"Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News","og_description":"Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move","og_url":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/","og_site_name":"Arcade News","article_published_time":"2025-10-08T16:29:44+00:00","og_image":[{"width":300,"height":169,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"Oculus developer pulls out of Facebook in-headset VR ads trial","datePublished":"2025-10-08T16:29:44+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/"},"wordCount":110,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg","articleSection":["Eurogamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/","url":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/","name":"Oculus developer pulls out of Facebook in-headset VR ads trial | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg","datePublished":"2025-10-08T16:29:44+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial.jpg","width":300,"height":169,"caption":"Oculus developer pulls out of Facebook in-headset VR ads trial"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/oculus-developer-pulls-out-of-facebook-in-headset-vr-ads-trial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"Oculus developer pulls out of Facebook in-headset VR ads trial"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/265508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=265508"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/265508\/revisions"}],"predecessor-version":[{"id":1350917,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/265508\/revisions\/1350917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/265509"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=265508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=265508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=265508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}