{"id":260239,"date":"2025-10-07T23:43:40","date_gmt":"2025-10-07T23:43:40","guid":{"rendered":"https:\/\/www.eurogamer.net\/article.php?article_id=2155413"},"modified":"2025-10-07T23:43:40","modified_gmt":"2025-10-07T23:43:40","slug":"assassins-creed-valhalla-used-in-irish-tourism-campaign","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/","title":{"rendered":"Assassin&#8217;s Creed Valhalla used in Irish tourism campaign"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\" alt=\"\" \/><\/p>\n<p>Pottering around a Viking-era version of your home in Assassin&#8217;s Creed Valhalla is an enormous amount of fun &#8211; as I <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-01-15-assassins-creed-valhalla-gloucestershire\">discovered from my adventures in Gloucestershire<\/a> &#8211; but could it also encourage others to visit your country? That&#8217;s what Tourism Ireland is banking on, as the organisation <a href=\"https:\/\/twitter.com\/TourismIreland\/status\/1405844867637559297?s=20\">has teamed up with Ubisoft<\/a> to use Assassin&#8217;s Creed Valhalla in a promotional campaign. <\/p>\n<p>Assassin&#8217;s Creed Valhalla&#8217;s first expansion, <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-05-12-assassins-creed-valhalla-wrath-of-the-druids-expansion-review\">Wrath of the Druids<\/a>, brings Viking protagonist Eivor across the seas to embark on new adventures in Ireland. Locations such as Dublin, Benbulben, the Giant&#8217;s Causeway and the Hill of Tara are all visitable in-game, and Tourism Ireland has collaborated with Ubisoft to create a comparison video showing the game versions and their real-life counterparts: <\/p>\n<p>The campaign doesn&#8217;t end there, however, as streamers in Britain, France, Germany, Spain and Scandinavia will help showcase Irish landscapes in Wrath of the Druids as part of the collaboration. This is the first time that Tourism Ireland has worked with gaming content creators. <\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/articles\/2021-06-18-assassins-creed-valhalla-used-in-official-irish-tourism-campaign\">Read more<\/a><\/p>\n<p> <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-06-18-assassins-creed-valhalla-used-in-official-irish-tourism-campaign\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pottering around a Viking-era version of your home in Assassin&#8217;s Creed Valhalla is an enormous amount of fun &#8211; as I discovered from my adventures in Gloucestershire &#8211; but could it also encourage others to visit your country? That&#8217;s what Tourism Ireland is banking on, as the organisation has teamed up with Ubisoft to use Assassin&#8217;s Creed Valhalla in a promotional campaign. Assassin&#8217;s Creed Valhalla&#8217;s first expansion, Wrath of the Druids, brings Viking protagonist Eivor across the seas to embark on new adventures in Ireland. Locations such as Dublin, Benbulben, the Giant&#8217;s Causeway and the Hill of Tara are all visitable in-game, and Tourism Ireland has collaborated with Ubisoft to create a comparison video showing the game versions and their real-life counterparts: The campaign doesn&#8217;t&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":260240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-260239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assassin&#039;s Creed Valhalla used in Irish tourism campaign | Arcader News<\/title>\n<meta name=\"description\" content=\"Pottering around a Viking-era version of your home in Assassin&#039;s Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assassin&#039;s Creed Valhalla used in Irish tourism campaign | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Pottering around a Viking-era version of your home in Assassin&#039;s Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T23:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"168\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"Assassin&#8217;s Creed Valhalla used in Irish tourism campaign\",\"datePublished\":\"2025-10-07T23:43:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/\"},\"wordCount\":185,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\",\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/\",\"name\":\"Assassin's Creed Valhalla used in Irish tourism campaign | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\",\"datePublished\":\"2025-10-07T23:43:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"Pottering around a Viking-era version of your home in Assassin's Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg\",\"width\":300,\"height\":168,\"caption\":\"Assassin\u2019s Creed Valhalla used in Irish tourism campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/assassins-creed-valhalla-used-in-irish-tourism-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assassin&#8217;s Creed Valhalla used in Irish tourism campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Assassin's Creed Valhalla used in Irish tourism campaign | Arcader News","description":"Pottering around a Viking-era version of your home in Assassin's Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Assassin's Creed Valhalla used in Irish tourism campaign | Arcader News","og_description":"Pottering around a Viking-era version of your home in Assassin's Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in","og_url":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/","og_site_name":"Arcade News","article_published_time":"2025-10-07T23:43:40+00:00","og_image":[{"width":300,"height":168,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"Assassin&#8217;s Creed Valhalla used in Irish tourism campaign","datePublished":"2025-10-07T23:43:40+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/"},"wordCount":185,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg","articleSection":["Eurogamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/","url":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/","name":"Assassin's Creed Valhalla used in Irish tourism campaign | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg","datePublished":"2025-10-07T23:43:40+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"Pottering around a Viking-era version of your home in Assassin's Creed Valhalla is an enormous amount of fun - as I discovered from my adventures in","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/06\/assassins-creed-valhalla-used-in-irish-tourism-campaign.jpg","width":300,"height":168,"caption":"Assassin\u2019s Creed Valhalla used in Irish tourism campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/assassins-creed-valhalla-used-in-irish-tourism-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"Assassin&#8217;s Creed Valhalla used in Irish tourism campaign"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/260239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=260239"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/260239\/revisions"}],"predecessor-version":[{"id":1350122,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/260239\/revisions\/1350122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/260240"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=260239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=260239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=260239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}