{"id":2335,"date":"2026-04-12T04:00:03","date_gmt":"2026-04-12T04:00:03","guid":{"rendered":"https:\/\/www.eurogamer.net\/article.php?article_id=2125251"},"modified":"2026-04-12T04:00:03","modified_gmt":"2026-04-12T04:00:03","slug":"call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining\/","title":{"rendered":"Call of Duty: Black Ops Cold War&#8217;s in-game Doritos ad needs a bit of explaining"},"content":{"rendered":"<div id>\n<p class=\"strapline\"> Crunch&nbsp;time. <\/p>\n<\/p><\/div>\n<div readability=\"47.17798013245\">\n<section class readability=\"37.170529801325\">\n<p>One of the more memorable campaign levels from Call of Duty: Black Ops Cold War is a largely stealth mission through East Berlin, set in February 1981.<\/p>\n<p>In this level, you alongside your crack team of CIA operatives infiltrate the German Democratic Republic via train, and it&#8217;s here you get a sense of developer Raven&#8217;s attention to detail: there are era-appropriate ads all over the carriage, including an old-school FILA logo and a poster for an old camera, and a man reading a newspaper with a headline about then American president Ronald Reagan.<\/p>\n<p>And there, on the wall by the carriage door, is a Doritos advert.<\/p>\n<figure class=\" \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2020\/11\/call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining.jpg\" width=\"690\" height=\"388\" alt=\"1\" data-uri=\"2020\/articles\/2020-11-20-12-45\/DORITOS_MAIN.jpg\"><\/figure>\n<p>Call of Duty: Black Ops Cold War is no history lesson, of course, but developer Raven Software has done a good job of simulating that early &#8217;80s atmosphere. But this Doritos ad is a bit out of place.<\/p>\n<figure class=\"video\" readability=\"0.93013100436681\">\n<div readability=\"7\">\n<div class=\"video-container\" readability=\"9\"> <iframe width=\"1280\" height=\"720\" frameborder=\"0\" allowfullscreen data-youtube=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/2cuKyon8-nY&amp;feature=youtu.be?enablejsapi=1\">[embedded content]<\/iframe><\/p>\n<p> <span class=\"message\">This content is hosted on an external platform, which will only display it if you accept targeting cookies. Please enable cookies to view.<\/span> <button id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\">Manage cookie settings<\/button>\n<\/p>\n<\/p><\/div>\n<\/div><figcaption readability=\"1.5223880597015\">\n<p>Are the PS5 and Xbox Series X too buggy at launch?<\/p>\n<\/figcaption><\/figure>\n<p>Call of Duty has a long history with Doritos. You can get XP from the things. There&#8217;s even a horrible-looking Doritos weapon charm. <a href=\"https:\/\/www.eurogamer.net\/articles\/2020-07-26-call-of-duty-black-ops-cold-war-has-allegedly-been-leaked-by-a-doritos-marketing-campaign\">Black Ops Cold War was in fact leaked by a Doritos marketing campaign<\/a>. So of course there&#8217;s an in-game Doritos advert.<\/p>\n<p>It turns out, this ad is the right kind of Doritos advert for the time. Here&#8217;s an old Doritos wrapper from the late &#8217;60s:<\/p>\n<figure class=\" \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2020\/11\/call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining-1.jpg\" width=\"614\" height=\"554\" alt=\"2\" data-uri=\"2020\/articles\/2020-11-20-12-46\/image__2_.png\"><\/figure>\n<p>But it is in entirely the wrong place. Would there have been a Doritos advert knocking about East Berlin in 1981? Almost certainly not. The Doritos global expansion didn&#8217;t begin until the mid-&#8217;90s. They only hit the UK in 1994. So no, there wouldn&#8217;t have been a Doritos advert on a train in East Berlin in 1981.<\/p>\n<p>So, not entirely realistic. But at least the in-game Doritos advert has the right logo!<\/p>\n<\/section><\/div>\n<p><a href=\"https:\/\/www.eurogamer.net\/articles\/2020-11-20-call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crunch&nbsp;time. One of the more memorable campaign levels from Call of Duty: Black Ops Cold War is a largely stealth mission through East Berlin, set in February 1981. In this level, you alongside your crack team of CIA operatives infiltrate the German Democratic Republic via train, and it&#8217;s here you get a sense of developer Raven&#8217;s attention to detail: there are era-appropriate ads all over the carriage, including an old-school FILA logo and a poster for an old camera, and a man reading a newspaper with a headline about then American president Ronald Reagan. And there, on the wall by the carriage door, is a Doritos advert. Call of Duty: Black Ops Cold War is no history lesson, of course, but developer Raven Software has&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/call-of-duty-black-ops-cold-wars-in-game-doritos-ad-needs-a-bit-of-explaining\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-2335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call of Duty: Black Ops Cold War&#039;s in-game Doritos ad needs a bit of explaining | Arcader News<\/title>\n<meta name=\"description\" content=\"Crunch&nbsp;time. 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