{"id":2167,"date":"2025-08-30T16:52:41","date_gmt":"2025-08-30T16:52:41","guid":{"rendered":"https:\/\/www.vg247.com\/?p=773989"},"modified":"2025-08-30T16:52:41","modified_gmt":"2025-08-30T16:52:41","slug":"bringing-new-ip-to-the-market-is-very-risky-says-playstation-boss","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/bringing-new-ip-to-the-market-is-very-risky-says-playstation-boss\/","title":{"rendered":"Bringing new IP to the market is \u201cvery risky\u201d says PlayStation boss"},"content":{"rendered":"
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By Dom Peppiatt, Sunday, 22 November 2020 14:16 GMT <\/p>\n<\/p><\/div>\n<\/header>\n

PlayStation boss Jim Ryan has revealed a few choice comments about the development of triple-A games and the risk involved with launching new IP.<\/p>\n

In an interview with GQ<\/a>, Sony Interactive Entertainment CEO Jim Ryan<\/strong> stated that releasing a new IP \u2013 that is, a title in a wholly new franchise \u2013 is a \u201cvery risky\u201d move thanks to the massive costs associated with such a release.<\/p>\n

\u201cWe\u2019ve invested a lot organically over the course of the PS4 generation, more than people realise,\u201d explains Ryan. \u201cWe\u2019ve added Insomniac Games through acquisition. We\u2019re making great games now and we certainly plan to continue making great games.<\/p>\n

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\u201cThe thing with those blockbuster games is that they need a box office release. They cost more than $100m dollars to make these days and in order to be able to do that and bring new IP to the market \u2013 which is a very risky thing that we did four times in the PS4 generation \u2013 you\u2019ve got to have a box office release.\u201d<\/p>\n

It\u2019s interesting to see Ryan note that we only saw four completely new IP from Sony and its Worldwide Studios launch over the whole PS4 generation. But with the likes of Ghost of Tsushima and Horizon: Zero Dawn becoming iconic franchises for PlayStation, the company\u2019s investments and strategies have clearly led to the risk paying off.<\/p>\n

\u201cWe have a management organisation that sits over the individual studios and one of the things that we look at a lot is the portfolio and we look at is the balance between new iterations of much-loved series such as God Of War or Uncharted and shaking things up with new IP such as Horizon Zero Dawn or Ghost Of Tsushima. We think about this very deeply and very carefully.\u201d<\/p>\n

So despite the massive costs incurred for developing and shipping these new titles, it\u2019s nice to see Sony isn\u2019t deterred from putting new products on the market; the likes of Ghost of Tsushima is given as an example of a game in a new IP exceeding Sony\u2019s expectations and providing notable organic growth for the company.<\/p>\n