{"id":197112,"date":"2025-09-25T23:35:28","date_gmt":"2025-09-25T23:35:28","guid":{"rendered":"https:\/\/www.vg247.com\/?p=788229"},"modified":"2025-09-25T23:35:28","modified_gmt":"2025-09-25T23:35:28","slug":"on-the-day-of-f1-2021s-reveal-new-owner-ea-jacks-up-regional-steam-prices-vs-last-years-game","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/on-the-day-of-f1-2021s-reveal-new-owner-ea-jacks-up-regional-steam-prices-vs-last-years-game\/","title":{"rendered":"On the day of F1 2021\u2019s reveal, new owner EA jacks up regional Steam prices vs last year\u2019s game"},"content":{"rendered":"<p><a href='https:\/\/arcader.org\/wp-content\/uploads\/2021\/04\/on-the-day-of-f1-2021s-reveal-new-owner-ea-jacks-up-regional-steam-prices-vs-last-years-game.jpg'><img src='https:\/\/arcader.org\/wp-content\/uploads\/2021\/04\/on-the-day-of-f1-2021s-reveal-new-owner-ea-jacks-up-regional-steam-prices-vs-last-years-game.jpg' alt='' title='f1_2021_redbull_car_render_1' width='600' height='338'><\/a><\/p>\n<p>News of EA&rsquo;s first F1 game as Codemasters&rsquo; new owner was soured after a massive disparity in regional pricing became clear.<\/p>\n<p><span id=\"more-788229\"><\/span><\/p>\n<p>Overnight, Codemasters announced <strong>F1 2021<\/strong>, this year&rsquo;s version of its long-running, official Formula 1 racing game. The game is due July 16 on PC, PS4, PS5, Xbox One, and Xbox Series X\/S.<\/p>\n<figure class=\"video\">\n<div class=\"video-container\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mrJ8PddAMIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mrJ8PddAMIw\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><\/figure>\n<\/p>\n<p>The announcement is fairly exciting. For one, this is Codemasters&rsquo; first game under EA Sports, having recently finalised <a href=\"https:\/\/www.vg247.com\/2021\/02\/18\/ea-codemasters-acquisition-complete\/\" target=\"_blank\" rel=\"noopener\">a $1.2 billion acquisition deal<\/a>. The few F1 2021 features revealed so far are also interesting. This year&rsquo;s game introduces two-player co-op for career mode.<\/p>\n<p>F1 2021 will also expand the game&rsquo;s off-track management meta game, bringing some of the (often more exciting) human drama into it.<\/p>\n<p>Unfortunately, what would normally be cause for celebration for F1 fans, quickly turned sour as players in a significant number of countries saw how F1 2021 is priced compared to last year&rsquo;s game. Codemasters has often offered fair regional prices for its games in impoverished and developing countries, so these new prices came as a shock to many.<\/p>\n<p>As spotted by <a href=\"https:\/\/twitter.com\/RobotBrush\/status\/1382712791669338112\/photo\/1\" rel=\"noopener\" target=\"_blank\">Lashman<\/a> on Twitter, the price of F1 2021 is up significantly in over a dozen countries. In Argentina, F1 2020 cost ARS$ 649,99 ($7), whereas F1 2021 is priced ARS$ 3599,00 ($38.80). Although both prices are still below the US standard MSRP of $60, the price more than quintupled.<\/p>\n<p>It&rsquo;s a similar story for Turkey, Russia, Kazakhstan, Indonesia, India, Brazil, Ukraine, Malaysia, Colombia, Vietnam, Costa Rica and several other places. Inexplicably, some countries &ndash; like South Africa, the Philippines and others &ndash; will end up paying over $60, or over $70 in South Africa&rsquo;s case, despite the exchange rate being 1:14 in the USD&rsquo;s favour.<\/p>\n<p>Putting the Steam Database pages for <a href=\"https:\/\/steamdb.info\/app\/1080110\/\" rel=\"noopener\" target=\"_blank\">F1 2020<\/a> and <a href=\"https:\/\/steamdb.info\/app\/1134570\/\" rel=\"noopener\" target=\"_blank\">F1 2021<\/a> side-by-side is illuminating. It effectively makes this year&rsquo;s game out of reach for many in those places. Regional pricing is supremely important in breaking into these markets. And as I&rsquo;ve argued before, <a href=\"https:\/\/www.vg247.com\/2020\/01\/17\/the-epic-games-store-best-option-for-developing-countries\/\" target=\"_blank\" rel=\"noopener\">it&rsquo;s sometimes publishers&rsquo; only real play against piracy there<\/a>.<\/p>\n<p>We&rsquo;ve asked EA for comment and will update this story when we hear back.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.vg247.com\/2021\/04\/16\/f1-2021-ea-regional-price-hike-steam-codemasters\/\">On the day of F1 2021&#8217;s reveal, new owner EA jacks up regional Steam prices vs last year&#8217;s game<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.vg247.com\">VG247<\/a>.<\/p>\n<p> <a href=\"https:\/\/www.vg247.com\/2021\/04\/16\/f1-2021-ea-regional-price-hike-steam-codemasters\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>News of EA&rsquo;s first F1 game as Codemasters&rsquo; new owner was soured after a massive disparity in regional pricing became clear. Overnight, Codemasters announced F1 2021, this year&rsquo;s version of its long-running, official Formula 1 racing game. The game is due July 16 on PC, PS4, PS5, Xbox One, and Xbox Series X\/S. Watch on YouTube The announcement is fairly exciting. For one, this is Codemasters&rsquo; first game under EA Sports, having recently finalised a $1.2 billion acquisition deal. The few F1 2021 features revealed so far are also interesting. This year&rsquo;s game introduces two-player co-op for career mode. F1 2021 will also expand the game&rsquo;s off-track management meta game, bringing some of the (often more exciting) human drama into it. Unfortunately, what would normally&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/on-the-day-of-f1-2021s-reveal-new-owner-ea-jacks-up-regional-steam-prices-vs-last-years-game\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":197113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[47,63,310,312,57,541,313,3773,74,26,59,44,45,168,3774,156,56,60,110,111,101,112,113],"class_list":["post-197112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-blockbuster","tag-business","tag-codemasters","tag-driving","tag-ea","tag-ea-sports","tag-f1-2020","tag-f1-2021","tag-headline-c","tag-news","tag-pc","tag-ps4","tag-ps5","tag-racing","tag-regional-pricing","tag-steam","tag-videos","tag-xbox-one","tag-xbox-series-s","tag-xbox-series-x","tag-xboxone","tag-xboxseriess","tag-xboxseriesx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On the day of F1 2021\u2019s reveal, new owner EA jacks up regional Steam 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