{"id":1730763,"date":"2026-10-26T04:05:18","date_gmt":"2026-10-26T04:05:18","guid":{"rendered":"http:\/\/dKubpbBUhEzd2F4x92AyMb"},"modified":"2026-10-26T04:05:18","modified_gmt":"2026-10-26T04:05:18","slug":"steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays\/","title":{"rendered":"Steam Week in Review: AI disclosures enter the discourse again, as Epic CEO calls them &#8216;just as partisan as mandatory political essays&#8217;"},"content":{"rendered":"<article>\n<p>Valve&#8217;s mandatory AI disclosures are once again at the centre of the discourse, mostly thanks to Epic Games CEO Tim Sweeney, who has long been vocally against them. The debate has been reheated in the same month Epic Games <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/our-humble-goal-is-to-survive-the-ai-revolution-says-epic-games-ceo-as-its-star-wars-and-marvel-crossover-pivots-to-ai-first-development\/\">proudly announced<\/a> it will pivot to &#8220;AI first&#8221; development on its forthcoming Star Wars and Marvel crossover. Then it <a href=\"https:\/\/www.pcgamer.com\/software\/ai\/epic-announces-game-jam-where-you-have-to-use-ai\/\">announced<\/a> an AI game jam, before walking back its requirement for AI to be used.<\/p>\n<p>But the true battleground has been on Elon Musk&#8217;s X, where Sweeney&#8217;s refocused his reticule on Steam. One of his most repeated notions this time around is that forcing developers to disclose AI use is inherently political.<\/p>\n<p>&#8220;Forcing developers to write a political statement to be used against them by the hate mob they&#8217;re [Valve is] helping organize is abhorrent,&#8221; he <a href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2113639717690638483\">wrote<\/a> on October 24 in response to some AI loving guy who works at an AI company. <\/p>\n<p>Later, <a href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2113770259765473623\">to another user<\/a>: &#8220;These AI statements are just as partisan as mandatory political essays or forcing developers to list their voting history to drive cancel campaigns and public struggle sessions.&#8221;<\/p>\n<p><a href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2113771154053939245\">And then<\/a>: &#8220;There is a real economic cost to Valve\u2019s foray into forced political disclosures. Besides taking 30%, they\u2019re also taking a potentially even larger fraction of developers\u2019 revenue and livelihood by undermining their business with these AI hate campaigns.&#8221;<\/p>\n<p>(Later, when a user wrote this is a &#8220;big opening for Epic if Valve doesn&#8217;t figure this out&#8221;, Sweeney replied &#8220;Yep!&#8221;)<\/p>\n<p>On <a href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2114090264000446639\">October 25<\/a>: &#8220;They [Valve] are burning down the businesses of good developers to enforce their politics. A year from now they\u2019ll all be using AI, games will be better and made faster, and they\u2019ll pretend their hate mob posting the death threats wasn\u2019t wrong but merely misunderstood.&#8221;<\/p>\n<p>In Valve&#8217;s defence\u2014and I rise in Valve&#8217;s defence trepidatiously\u2014the AI disclosure was initially imposed due to a seeming uncertainty with how use of this &#8220;legally murky&#8221; technology was unfolding in the game dev space. &#8220;Today&#8217;s changes are the result of us improving our understanding of the landscape and risks in this space, as well as talking to game developers using AI, and those building AI tools,&#8221; Valve <a href=\"https:\/\/steamcommunity.com\/groups\/steamworks\/announcements\/detail\/3862463747997849619\">wrote at the time<\/a>. &#8220;This will allow us to be much more open to releasing games using AI technology on Steam.&#8221;<\/p>\n<p>&#8220;We&#8217;ll continue to learn from the games being submitted to Steam, and the legal progress around AI, and will revisit this decision when necessary.&#8221;<\/p>\n<p>Why didn&#8217;t Epic Games Store do the same? I&#8217;m not taking a swipe at EGS here, easy as it may be, but Epic Games&#8217; shopfront publishes a tiny slither of what Valve&#8217;s does. In 2024, <a href=\"https:\/\/store.epicgames.com\/news\/epic-games-store-2024-year-in-review\">1,100 games were released<\/a> on EGS. Steam&#8217;s <a href=\"https:\/\/steamdb.info\/stats\/releases\/\">figure<\/a> was 18,433. Given that volume and the &#8220;legally murky&#8221; environment, the AI disclosure starts to look a whole lot more sensible.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"227BXKgc2ZKscWoxe2bNiV\" name=\"New Epic Games Launcher Preview\" alt=\"Epic Games Store redesign\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"inline\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">The new &#8220;vibe coded&#8221; Epic Games Store. <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Epic Games)<\/span><\/figcaption><\/figure>\n<p>Leaving aside whether insisting on AI disclosures in 2026 is inherently political\u2014and I&#8217;m not denying it is, if inadvertently\u2014Sweeney&#8217;s posts on X do labour to imply that Valve is an anti-AI company taking a steadfast anti-AI stance, which, manifestly, it is not. Gabe Newell himself was an <a href=\"https:\/\/www.pcgamer.com\/software\/ai\/gabe-newell-was-an-enthusiastic-supporter-of-openai-in-2018-donating-usd20-million-and-even-acting-as-the-sole-member-of-an-informal-advisory-board\/\">enthusiastic supporter<\/a> of OpenAI in its infancy, donating $20 million to the then nonprofit enterprise. His <a href=\"https:\/\/www.pcgamer.com\/software\/ai\/gabe-newell-says-ai-is-a-significant-technology-transition-on-a-par-with-the-emergence-of-computers-or-the-internet-and-will-be-a-cheat-code-for-people-who-want-to-take-advantage-of-it\/\">most recent public comments<\/a> on AI are not unlike those made by very many other enthusiastic tech billionaires, albeit less hyperbolic. That Valve will refresh its AI disclosure requirement in the medium to long term future seems inevitable to me.<\/p>\n<p>But I do wonder what Sweeney dislikes more: anti-AI sentiment, or Steam?<\/p>\n<p>It&#8217;s an unusual time for him to revive this debate with such vigor. We are <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/steam-week-in-review-steam-next-fest-has-over-8-000-demos-as-worthless-vibe-coded-slop-levels-up\/\">living through peak slop<\/a>. The majority of games that release on Steam every week are irredeemable. The latest Claude model is facilitating the rapid thieving of game concepts and even code. Graphical assets, in-game music, in-game voices, generated using AI, immediately signal their provenance and are ugly as hell. <\/p>\n<p>I don&#8217;t doubt AI use in game dev will increase, but it will probably need to tend sharply away from the sensorial. Optimistically, most serious developers will realise that the vast majority of us don&#8217;t want to <em>see<\/em> or <em>hear<\/em> that shit. I suspect that for most people, anti-AI sentiment, at least where games are concerned, isn&#8217;t principled: it&#8217;s a visceral emotional response.<\/p>\n<h2 id=\"top-steam-games-by-revenue-october-13-20\">Top Steam games by revenue (October 13 &#8211; 20)<\/h2>\n<div >\n<table>\n<thead>\n<tr>\n<th class=\"firstcol \" >\n<p><strong>Rank<\/strong><\/p>\n<\/th>\n<th >\n<p><strong>Game<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"firstcol \" >\n<p>1<\/p>\n<\/td>\n<td >\n<p>PUBG: Battlegrounds<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>2<\/p>\n<\/td>\n<td >\n<p>Call of Duty: Modern Warfare 4<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>3<\/p>\n<\/td>\n<td >\n<p>Dota 2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>4<\/p>\n<\/td>\n<td >\n<p>Aion 2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>5<\/p>\n<\/td>\n<td >\n<p>Counter-Strike 2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>6<\/p>\n<\/td>\n<td >\n<p>Planet Zoo 2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>7<\/p>\n<\/td>\n<td >\n<p>EA Sports FC 27<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>8<\/p>\n<\/td>\n<td >\n<p>Apex Legends<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>9 <\/p>\n<\/td>\n<td >\n<p>Enshrouded<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"firstcol \" >\n<p>10<\/p>\n<\/td>\n<td >\n<p>Battlefield 6<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Modern Warfare 4&#8217;s official release date was October 23: its placement here is thanks to a pre-order incentive granting early access to the campaign. It&#8217;s not a bad result, obviously, but I&#8217;m surprised it didn&#8217;t topple PUBG. COD games do seem more spiritually at home on console, I guess.<\/p>\n<p>Enshrouded hit 1.0 after a stint in early access, hence its reappearance here. Of particular note is something not shown in the above list: Over the Hill, the chillaxed offroading sim by the creators of Art of Rally, hit number 11 on the revenue charts for this period. That&#8217;s a damn good result, and well deserved.<\/p>\n<p>To provide a little bit more (slightly random) context: the new Castlevania game, which released on the same day as Over the Hill, came in at number 15. It&#8217;s surprising that an offroading game would outperform a new entry in one of the medium&#8217;s most beloved series. But then: the Snowrunner and Mudrunner games are extremely popular. <\/p>\n<h2 id=\"last-week-39-s-steam-deep-cuts\">Last week&#8217;s Steam deep cuts<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"PpiCbm6Baxd4KDaXRzvwR3\" name=\"Grease Trap '99\" alt=\"A plate of hot chips being carried to deep friers\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"inline\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: James Muirhead)<\/span><\/figcaption><\/figure>\n<div class=\"product\"><a data-dimension112=\"bb6f034e-d0c4-11f1-8d8c-57c964406931\" data-action=\"Deal Block\" data-label=\"Grease Trap '99\" data-dimension48=\"Grease Trap '99\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"r6WVMrgA7TSeC5PaXv7yR3\" name=\"Grease Trap '99\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/store.steampowered.com\/app\/4509200\/Grease_Trap_99\/\" target=\"_blank\" data-dimension112=\"bb6f034e-d0c4-11f1-8d8c-57c964406931\" data-action=\"Deal Block\" data-label=\"Grease Trap '99\" data-dimension48=\"Grease Trap '99\" data-dimension25=\"\"><strong>Grease Trap &#8217;99<\/strong><\/a><strong> | October 22<\/strong><\/p>\n<p>A first-person PSX-style survival horror, yet again set in a retail environment. Except Grease Trap &#8217;99 is all about living &#8220;the Scottish dream&#8221;, and creator James Muirhead takes his theme seriously: the voice acting here in in Scottish Gaelic. Despite being yet another shop keep horror, Grease Trap &#8217;99 doesn&#8217;t take itself entirely seriously, and is also meant to make you laugh.<\/p>\n<\/div>\n<div class=\"product\"><a data-dimension112=\"bb6f03bc-d0c4-11f1-9767-9d3c942578e2\" data-action=\"Deal Block\" data-label=\"Family Manners\" data-dimension48=\"Family Manners\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"jKgJBsjYjicEFD4QPY4yhM\" name=\"familymanners\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays-2.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/store.steampowered.com\/app\/3473210\/Family_Manners\/\" target=\"_blank\" data-dimension112=\"bb6f03bc-d0c4-11f1-9767-9d3c942578e2\" data-action=\"Deal Block\" data-label=\"Family Manners\" data-dimension48=\"Family Manners\" data-dimension25=\"\"><strong>Family Manners<\/strong><\/a><strong> | October 24<\/strong><\/p>\n<p>Here&#8217;s a deeply weird artefact about the seemingly run-of-the-mill Evans family. Mr Evans arrives home one day from work one day to find things strangely unsettled in his home. What&#8217;s going on? Maybe you don&#8217;t want to know. This is a one hour narrative-driven affair where &#8220;fear gradually builds through psychological horror and mystery&#8221;.<\/p>\n<\/div>\n<div class=\"product\"><a data-dimension112=\"bb6f042a-d0c4-11f1-9845-25ada4c78435\" data-action=\"Deal Block\" data-label=\"Interregnum\" data-dimension48=\"Interregnum\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"Ps3KG5MEnN4sQ7Y3YuDRTF\" name=\"interregnum\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays-3.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/store.steampowered.com\/app\/5342250\/INTERREGNUM\/\" target=\"_blank\" data-dimension112=\"bb6f042a-d0c4-11f1-9845-25ada4c78435\" data-action=\"Deal Block\" data-label=\"Interregnum\" data-dimension48=\"Interregnum\" data-dimension25=\"\"><strong>Interregnum<\/strong><\/a><strong> | October 26<\/strong><\/p>\n<p>Though Interregnum was made for Commodore 64 and runs in the Vice C64 emulator, I don&#8217;t actually think it ever existed back in the &#8217;80s and &#8217;90s: this is, as far as I can tell, a brand new turn-based strategy game for the platform. Details are thin, save for that it supports up to four players locally, but it sure looks gorgeous if you&#8217;ve got a fondness for ye olde personal computing.<\/p>\n<\/div>\n<div class=\"product\"><a data-dimension112=\"bb6f048e-d0c4-11f1-ad51-0bf062d1d021\" data-action=\"Deal Block\" data-label=\"Moadra\" data-dimension48=\"Moadra\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"XsMNPvgaqHhC9wPVRkUFgk\" name=\"moandra\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/10\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays-4.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/store.steampowered.com\/app\/1713730\/Moadra\/\" target=\"_blank\" data-dimension112=\"bb6f048e-d0c4-11f1-ad51-0bf062d1d021\" data-action=\"Deal Block\" data-label=\"Moadra\" data-dimension48=\"Moadra\" data-dimension25=\"\"><strong>Moadra<\/strong><\/a><strong> | October 22<\/strong><\/p>\n<p>This came out of no where: a horror-tinged sci-fi metroidvania with an art style vaguely reminiscent of HR Giger&#8217;s Alien work. The format is extremely familiar: explore a sprawling interconnected world, fight stuff, gain new abilities, get lost etctera. But Moadra genuinely has a look of its own.<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valve&#8217;s mandatory AI disclosures are once again at the centre of the discourse, mostly thanks to Epic Games CEO Tim Sweeney, who has long been vocally against them. The debate has been reheated in the same month Epic Games proudly announced it will pivot to &#8220;AI first&#8221; development on its forthcoming Star Wars and Marvel crossover. Then it announced an AI game jam, before walking back its requirement for AI to be used. But the true battleground has been on Elon Musk&#8217;s X, where Sweeney&#8217;s refocused his reticule on Steam. One of his most repeated notions this time around is that forcing developers to disclose AI use is inherently political. &#8220;Forcing developers to write a political statement to be used against them by the hate&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/steam-week-in-review-ai-disclosures-enter-the-discourse-again-as-epic-ceo-calls-them-just-as-partisan-as-mandatory-political-essays\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1730764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-1730763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steam 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