{"id":1695594,"date":"2026-09-18T11:00:12","date_gmt":"2026-09-18T11:00:12","guid":{"rendered":"http:\/\/KkregpYGpaGUGim3KDr9jJ"},"modified":"2026-09-18T11:00:12","modified_gmt":"2026-09-18T11:00:12","slug":"industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\/","title":{"rendered":"Industry vet who worked on Ultima Online says the next big thing needs to have &#8216;sh*tty graphics&#8217; to escape the doom of rising development costs"},"content":{"rendered":"<article>\n<p>The industry obsession with high-resolution graphics has haunted it for years, but given the dire state of things in regards to both <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/foolproof-ways-to-get-laid-off-in-the-videogame-industry\/\">layoffs<\/a> and <a href=\"https:\/\/www.pcgamer.com\/hardware\/motherboards\/great-now-motherboard-prices-might-be-next-to-spike-thanks-to-component-costs-increasing-by-up-to-50-percent\/\">hardware prices<\/a>? It&#8217;s now starting to be downright incompatible. <\/p>\n<p>Raph Koster, a veteran developer who worked on Ultima Online and was the creative director for Star Wars Galaxies\u2014and is now making another MMO, <a href=\"https:\/\/www.pcgamer.com\/games\/mmo\/swg-leads-new-mmo-stars-reach-almost-lost-me-until-i-met-an-animal-conservationist-mayor\/\">Stars Reach<\/a>\u2014has been banging that particular drum for years.<\/p>\n<p>&#8220;I think the first time I spoke about, \u2018Hey, cost is going to kill us\u2019 was 2005,&#8221; he tells our friends at <a href=\"https:\/\/knowledge.edge-online.com\/p\/the-game-industry-is-broken-can-we-fix-it-tim-sweeney-edge-crash\" target=\"_blank\">Edge Magazine<\/a> in a massive interview inside <a href=\"https:\/\/www.magazinesdirect.com\/single-issues\" target=\"_blank\">Issue 428<\/a>. &#8220;Myhrvold\u2019s Law says that software is a gas\u2014it expands to fill whatever computer you have \u2026 The place that shows up the most in games, for better or worse, is in content costs.&#8221;<\/p>\n<p>Reiterating similar thoughts spoken to me when I <a href=\"https:\/\/www.pcgamer.com\/games\/mmo\/ultima-online-and-star-wars-galaxies-vet-tells-me-the-theme-park-assembly-line-mmo-just-isnt-viable-anymore-especially-as-dev-costs-spike-we-hit-the-wall\/\">chatted to him back in June<\/a>, Koster says that &#8220;what used to be a single 128&#215;128 texture is now multiple 4K textures with shaders and all this stuff. And, yes, tools have improved along the way. You don\u2019t handpaint that texture pixel by pixel any more\u2014you can use procedural tools like Substance, or just purchase it from a texture library or whatever. <\/p>\n<p>&#8220;But there\u2019s still [a] downstream cost, even if it\u2019s just testing how those umpteen textures and shaders interact. It all adds up.&#8221; Combine that with the fact that game prices haven&#8217;t gone up in parallel to these ballooning development costs, thanks to constant deals\u2014&#8221;who buys something at $60, even, today?&#8221;\u2014and you&#8217;ve got a recipe for disaster.<\/p>\n<p>A cyclical one, mind. &#8220;Unless we hit the singularity,&#8221; Koster says, &#8220;a platform will come along that changes things.&#8221; Koster lays out a few key qualities this hypothetical platform would require in order to save the industry (or at least, the developers working within it) from this steadily-approaching iceberg: <\/p>\n<p>&#8220;It needs to provide a new affordance, meaning there has to be gameplay you cannot get except on that platform \u2026 [it needs to be] worse for making traditional games\u2014because that means the big incumbents cannot just transfer their expertise, come in and dominate.<\/p>\n<p>And to top it all off? &#8220;The number-one biggest thing this new platform needs is to have shitty graphics.&#8221; Referring to a few historical examples, like Flash games, social games on Facebook, the Wii, and mobile. That&#8217;s not to say these platforms&#8217;ll be immune to those problems, though. <\/p>\n<p>&#8220;They eventually catch up, and then the costs rise in exactly the same way. But we haven\u2019t had a new platform come along to reset that cost curve in a long time. Like, a long time.&#8221; <\/p>\n<div class=\"product\"><a data-dimension112=\"5dfa7240-b2ae-11f1-975b-e7355120727e\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/09\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"5dfa7240-b2ae-11f1-975b-e7355120727e\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-sh-tty-graphics-to-escape-the-doom-of-rising-development-costs\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The industry obsession with high-resolution graphics has haunted it for years, but given the dire state of things in regards to both layoffs and hardware prices? It&#8217;s now starting to be downright incompatible. Raph Koster, a veteran developer who worked on Ultima Online and was the creative director for Star Wars Galaxies\u2014and is now making another MMO, Stars Reach\u2014has been banging that particular drum for years. &#8220;I think the first time I spoke about, \u2018Hey, cost is going to kill us\u2019 was 2005,&#8221; he tells our friends at Edge Magazine in a massive interview inside Issue 428. &#8220;Myhrvold\u2019s Law says that software is a gas\u2014it expands to fill whatever computer you have \u2026 The place that shows up the most in games, for better or&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1695595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[4145,5491],"class_list":["post-1695594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-game-development","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry vet who worked on Ultima Online says the next big thing needs to have &#039;sh*tty graphics&#039; to escape the doom of rising development costs | Arcader News<\/title>\n<meta name=\"description\" content=\"The industry obsession with high-resolution graphics has haunted it for years, but given the dire state of things in regards to both layoffs and hardware\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry vet who worked on Ultima Online says the next big thing needs to have &#039;sh*tty graphics&#039; to escape the doom of rising development costs | Arcader News\" \/>\n<meta property=\"og:description\" content=\"The industry obsession with high-resolution graphics has haunted it for years, but given the dire state of things in regards to both layoffs and hardware\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T11:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/09\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/industry-vet-who-worked-on-ultima-online-says-the-next-big-thing-needs-to-have-shtty-graphics-to-escape-the-doom-of-rising-development-costs\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"Industry vet who worked on Ultima Online says the next big thing needs to have &#8216;sh*tty graphics&#8217; 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