{"id":1662788,"date":"2026-08-14T15:26:50","date_gmt":"2026-08-14T15:26:50","guid":{"rendered":"http:\/\/WcFixSGfnUmV8wfSuFnxXH"},"modified":"2026-08-14T15:26:50","modified_gmt":"2026-08-14T15:26:50","slug":"to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/","title":{"rendered":"&#8216;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#8217; says the PR nonsense behind this $90 coil of snakes"},"content":{"rendered":"<article>\n<p>&#8220;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,&#8221; says the marketing gumph for <a href=\"https:\/\/www.razer.com\/newsroom\/product-news\/artisan-keycap-triple-headed-snake-edition\" target=\"_blank\">the company&#8217;s first artisan keycap<\/a>. I&#8217;ve read a lot of ambitious press releases in this job, but that&#8217;s definitely the strangest sentence I&#8217;ve parsed this year.<\/p>\n<p>That being said, I do like the look of the <a href=\"https:\/\/www.razer.com\/gaming-keyboards-accessories\/razer-artisan-keycap\" target=\"_blank\">Razer Artisan Keycap &#8211; Triple-Headed Snake Edition<\/a>. Because as the name suggests, it&#8217;s made up of a twisting coil of snakes. Indiana Jones wouldn&#8217;t approve, but as for Andy-ana Edser? Aye, it&#8217;s alright by me.<\/p>\n<p>Razer&#8217;s slippery new keycap is resin-cast, has been individually hand-painted (I&#8217;d genuinely enjoy that job), and subjected to a two-stage quality control process that makes sure no dust or bubbles are left on the final product.<\/p>\n<div style=\"min-height: 250px;\">\n<div class=\"kwizly-quiz kwizly-XkwrzX\"><\/div>\n<\/p><\/div>\n<p> <script src=\"https:\/\/kwizly.com\/embed\/XkwrzX.js\" async><\/script><\/p>\n<p>It&#8217;s been designed to fit on MX-style, cross-stem switches, so it should be compatible with most keyboards. Even if you haven&#8217;t bought into the cult of Razer and gone for a competitor&#8217;s product instead. Which is probably some form of heresy in Razer&#8217;s eyes, I would imagine. <\/p>\n<p>The keycap is also &#8220;the next step towards the ultimate expression of keyboard customisation,&#8221; and &#8220;a statement of identity,&#8221; apparently. My goodness. There was me thinking it was a little trinket you could shove on one of your lesser-used switches and admire on occasion between games. <\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"w2RWFsGZXCbeQAmDC9nBfa\" name=\"RazerArtisanKeycap\" alt=\"A Razer artisan keycap made of up three resin-cast, neon green snakes\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"inline\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Razer)<\/span><\/figcaption><\/figure>\n<p>If you want one for yourself, Razer has a signup form for the initial batch on the product page, complete with a neon-green countdown timer that wouldn&#8217;t look out of place in NASA mission control. In much smaller font underneath is the price: $90, which makes it one of the most expensive keycaps I think I&#8217;ve ever covered on this site.<\/p>\n<p>&#8220;One of a kind. One of the cult,&#8221; says Razer. Sure thing. Can I just enjoy my pricey keycap in peace, instead?<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/gaming-keyboards\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-usd90-coil-of-snakes\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,&#8221; says the marketing gumph for the company&#8217;s first artisan keycap. I&#8217;ve read a lot of ambitious press releases in this job, but that&#8217;s definitely the strangest sentence I&#8217;ve parsed this year. That being said, I do like the look of the Razer Artisan Keycap &#8211; Triple-Headed Snake Edition. Because as the name suggests, it&#8217;s made up of a twisting coil of snakes. Indiana Jones wouldn&#8217;t approve, but as for Andy-ana Edser? Aye, it&#8217;s alright by me. Razer&#8217;s slippery new keycap is resin-cast, has been individually hand-painted (I&#8217;d genuinely enjoy that job), and subjected to a two-stage quality control process that makes sure no dust or&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1662789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[4822,66],"class_list":["post-1662788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-keyboards","tag-hardware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#039; says the PR nonsense behind this $90 coil of snakes | Arcader News<\/title>\n<meta name=\"description\" content=\"&quot;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,&quot; says the marketing gumph for the company&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#039; says the PR nonsense behind this $90 coil of snakes | Arcader News\" \/>\n<meta property=\"og:description\" content=\"&quot;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,&quot; says the marketing gumph for the company&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T15:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"&#8216;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#8217; says the PR nonsense behind this $90 coil of snakes\",\"datePublished\":\"2026-08-14T15:26:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/\"},\"wordCount\":357,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\",\"keywords\":[\"gaming keyboards\",\"hardware\"],\"articleSection\":[\"PC Gamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/\",\"name\":\"'To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer' says the PR nonsense behind this $90 coil of snakes | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\",\"datePublished\":\"2026-08-14T15:26:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"\\\"To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,\\\" says the marketing gumph for the company's\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg\",\"width\":480,\"height\":270,\"caption\":\"\u2018To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer\u2019 says the PR nonsense behind this $90 coil of snakes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#8217; says the PR nonsense behind this $90 coil of snakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer' says the PR nonsense behind this $90 coil of snakes | Arcader News","description":"\"To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,\" says the marketing gumph for the company's","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/","og_locale":"en_US","og_type":"article","og_title":"'To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer' says the PR nonsense behind this $90 coil of snakes | Arcader News","og_description":"\"To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,\" says the marketing gumph for the company's","og_url":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/","og_site_name":"Arcade News","article_published_time":"2026-08-14T15:26:50+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"&#8216;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#8217; says the PR nonsense behind this $90 coil of snakes","datePublished":"2026-08-14T15:26:50+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/"},"wordCount":357,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg","keywords":["gaming keyboards","hardware"],"articleSection":["PC Gamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/","url":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/","name":"'To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer' says the PR nonsense behind this $90 coil of snakes | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg","datePublished":"2026-08-14T15:26:50+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"\"To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the cult of Razer,\" says the marketing gumph for the company's","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2026\/08\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes.jpg","width":480,"height":270,"caption":"\u2018To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer\u2019 says the PR nonsense behind this $90 coil of snakes"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/to-own-a-razer-artisan-keycap-is-to-display-ones-allegiance-a-mark-of-belonging-within-the-cult-of-razer-says-the-pr-nonsense-behind-this-90-coil-of-snakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"&#8216;To own a Razer Artisan Keycap is to display one\u2019s allegiance, a mark of belonging within the Cult of Razer&#8217; says the PR nonsense behind this $90 coil of snakes"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/1662788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=1662788"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/1662788\/revisions"}],"predecessor-version":[{"id":1662791,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/1662788\/revisions\/1662791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/1662789"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=1662788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=1662788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=1662788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}