{"id":1655879,"date":"2026-08-05T14:46:00","date_gmt":"2026-08-05T14:46:00","guid":{"rendered":"http:\/\/AWkoaBemuzHVh246CogGY5"},"modified":"2026-08-05T14:46:00","modified_gmt":"2026-08-05T14:46:00","slug":"ai-pcs-will-become-more-important-amds-lisa-su-remains-optimistic-about-the-market-despite-runaway-pricing-caused-by-checks-notes-the-ai-industry","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ai-pcs-will-become-more-important-amds-lisa-su-remains-optimistic-about-the-market-despite-runaway-pricing-caused-by-checks-notes-the-ai-industry\/","title":{"rendered":"‘AI PCs will become more important’: AMD’s Lisa Su remains optimistic about the market despite runaway pricing caused by *checks notes* the AI industry"},"content":{"rendered":"
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PC gamers (and PC users as a whole) find themselves in an increasingly expensive landscape, in part due to the AI data centre industry’s apparently bottomless appetite for memory. And yet, AMD CEO Lisa Su reckons “AI PCs will become more important” for the average consumer.<\/p>\n

Lisa Su told investors during AMD’s most recent earnings call<\/a>, “As we go into 2027, I think we have a strong product portfolio that is coming on board to address not just the traditional notebook and desktop markets, but also as you think about a more AI-centric PC experience, like what we have been talking about with the Ryzen AI Halo.”<\/p>\n

To be fair to Su, at the start of the year we did describe the Ryzen AI Max+ 388 as a chip that looks perfect for the ultimate in handheld PC gaming<\/a>. For more context, AMD has just reported record-breaking total revenue of $11.5 billion in Q2 alone<\/a>. A decent chunk of that is down to demand from data centres. Even so, AI PCs feel like an odd play when consumers are staring down increasingly runaway hardware costs.<\/p>\n

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