{"id":1616514,"date":"2026-06-25T15:38:08","date_gmt":"2026-06-25T15:38:08","guid":{"rendered":"http:\/\/DJTkzVB3hVVHvcnboD3HZS"},"modified":"2026-06-25T15:38:08","modified_gmt":"2026-06-25T15:38:08","slug":"the-ram-crisis-comes-for-apple-mac-and-ipad-prices-jacked-up-by-hundreds-as-company-says-we-have-never-seen-a-component-price-increase-this-much-this-quickly","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/the-ram-crisis-comes-for-apple-mac-and-ipad-prices-jacked-up-by-hundreds-as-company-says-we-have-never-seen-a-component-price-increase-this-much-this-quickly\/","title":{"rendered":"The RAM crisis comes for Apple: Mac and iPad prices jacked up by hundreds as company says &#8216;We have never seen a component price increase this much, this quickly&#8217;"},"content":{"rendered":"<article>\n<p>Apple has bitten the bullet. The house that Steve Jobs built took its store offline a little earlier. When it came back, punters were confronted with a bleak new reality: Macs and iPads are now hundreds of dollars dearer. Here&#8217;s a tasting platter of new starting prices:<\/p>\n<ul>\n<li>The MacBook Air now starts at $1,299, up from $1,099,<\/li>\n<li>The MacBook Pro now starts at an eye-watering $1,999, up from $1,699.<\/li>\n<li>The MacBook Neo will now set you back a minimum of $699, up from its original price of $599.<\/li>\n<li>The iPad Air now starts at $749, up from $599<\/li>\n<li>The iPad Pro now starts at $1,199, up from $999<\/li>\n<li>If you were gonna splurge, get ready to splurge all the more: the M4 Max Mac Studio is up to $2,499 from $1,999<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.pcgamer.com\/best-amazon-prime-day-pc-gaming-deals\/\" target=\"_blank\"><strong>We&#8217;re keeping track of all the Amazon Prime Day PC gaming deals here<\/strong><\/a><\/li>\n<\/ul>\n<p>Until now, Apple had managed to be the one exception to the memory crisis. Even as the waters rose for everyone else, the company&#8217;s prices generally stayed firm, held steady by one of the most valuable corporations on Earth&#8217;s relationship with suppliers and, perhaps, the fact it already prices its tech to make a comfy profit for itself at the best of times.<\/p>\n<p>&#8220;We have now reached a point where we need to begin raising prices,\u201d Apple said in a statement picked up by the <a href=\"https:\/\/www.wsj.com\/tech\/apple-raises-prices-on-macs-ipads-by-200-or-more-on-some-models-a7463f99\">Wall Street Journal<\/a>. \u201cWe have never seen a component price increase this much, this quickly.&#8221;<\/p>\n<div style=\"min-height: 250px;\">\n<div class=\"kwizly-quiz kwizly-ORV41O\"><\/div>\n<\/p><\/div>\n<p> <script src=\"https:\/\/kwizly.com\/embed\/ORV41O.js\" async><\/script><\/p>\n<p>At least for now, Apple is not increasing the price of the iPhone, its number-one moneymaker, but it certainly hasn&#8217;t said it <em>won&#8217;t<\/em> do that. Indeed, just last week outgoing Apple CEO Tim Cook told the <a href=\"https:\/\/www.wsj.com\/tech\/apple-price-increases-memory-supply-199845b1\">WSJ<\/a> that &#8220;Unfortunately, price increases are unavoidable\u2026 we\u2019ve been trying to shield our customers from the increases, but the situation has become unsustainable.&#8221; <\/p>\n<p>For as much as I am certain Apple likes making money, it&#8217;s not happy about this (much like Valve is not happy about the <a href=\"https:\/\/www.pcgamer.com\/hardware\/steam-machines\/the-one-thing-valve-would-change-about-the-steam-machine-make-it-cheaper\/\">expensive price of its new Steam Machine<\/a>). In that same interview, Cook said that &#8220;We definitely need memory pricing and supply to return to reasonable levels for consumer products. That\u2019s the bottom line.&#8221; Amen to that, Tim.<\/p>\n<div class=\"product\"><a data-dimension112=\"3da9b0a5-447b-4c6c-b5c1-48186d7c90a1\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/06\/the-ram-crisis-comes-for-apple-mac-and-ipad-prices-jacked-up-by-hundreds-as-company-says-we-have-never-seen-a-component-price-increase-this-much-this-quickly.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"3da9b0a5-447b-4c6c-b5c1-48186d7c90a1\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/memory\/the-ram-crisis-comes-for-apple-mac-and-ipad-prices-jacked-up-by-hundreds-as-company-says-we-have-never-seen-a-component-price-increase-this-much-this-quickly\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has bitten the bullet. The house that Steve Jobs built took its store offline a little earlier. When it came back, punters were confronted with a bleak new reality: Macs and iPads are now hundreds of dollars dearer. Here&#8217;s a tasting platter of new starting prices: The MacBook Air now starts at $1,299, up from $1,099, The MacBook Pro now starts at an eye-watering $1,999, up from $1,699. The MacBook Neo will now set you back a minimum of $699, up from its original price of $599. The iPad Air now starts at $749, up from $599 The iPad Pro now starts at $1,199, up from $999 If you were gonna splurge, get ready to splurge all the more: the M4 Max Mac Studio&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/the-ram-crisis-comes-for-apple-mac-and-ipad-prices-jacked-up-by-hundreds-as-company-says-we-have-never-seen-a-component-price-increase-this-much-this-quickly\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1616515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[66,1636],"class_list":["post-1616514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-hardware","tag-memory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The RAM crisis comes for Apple: Mac and iPad prices jacked up by hundreds as company says &#039;We have never seen a component price increase this much, this quickly&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"Apple has bitten the bullet. 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