{"id":1616360,"date":"2026-06-25T09:42:44","date_gmt":"2026-06-25T09:42:44","guid":{"rendered":"https:\/\/www.eurogamer.net\/sega-sonic-arg-ai-model-training-data"},"modified":"2026-06-25T09:42:44","modified_gmt":"2026-06-25T09:42:44","slug":"sega-faces-backlash-as-sonic-the-hedgehog-arg-sneakily-asks-for-consent-to-train-gen-ai-on-your-data","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/sega-faces-backlash-as-sonic-the-hedgehog-arg-sneakily-asks-for-consent-to-train-gen-ai-on-your-data\/","title":{"rendered":"SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/06\/sega-faces-backlash-as-sonic-the-hedgehog-arg-sneakily-asks-for-consent-to-train-gen-ai-on-your-data.jpg\" \/> <\/p>\n<p>Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game &#8211; a sort of marketing campaign that takes place online &#8211; was revealed to be training AI models on participant data.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/sega-sonic-arg-ai-model-training-data\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/sega-sonic-arg-ai-model-training-data\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game &#8211; a sort of marketing campaign that takes place online &#8211; was revealed to be training AI models on participant data. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":1616361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[259,1997,157,19812,159,1707,59,136,844,27,9682,7413,8773,54,2410,1151,534],"class_list":["post-1616360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-action-adventure","tag-ai","tag-android","tag-arg","tag-ios","tag-nintendo-wii","tag-pc","tag-platformer","tag-ps3","tag-sega","tag-sega-australia","tag-sega-mega-drive","tag-side-view","tag-single-player","tag-sonic-team","tag-sonic-the-hedgehog","tag-xbox-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data | Arcader News<\/title>\n<meta name=\"description\" content=\"Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - 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