{"id":1614963,"date":"2026-06-23T18:06:38","date_gmt":"2026-06-23T18:06:38","guid":{"rendered":"http:\/\/3K3siHjTvUGjmpiJdZrTiH"},"modified":"2026-06-23T18:06:38","modified_gmt":"2026-06-23T18:06:38","slug":"ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\/","title":{"rendered":"EA exec says AI has helped drive &#8216;a real rise of creativity&#8217; at its studios"},"content":{"rendered":"<article>\n<p>Electronic Arts&#8217; president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about &#8220;a real rise in creativity&#8221; by removing tedious grunt work and enabling faster development processes overall.<\/p>\n<p>Miele expressed her thoughts on the matter earlier this month during a <a href=\"https:\/\/www.youtube.com\/watch?v=tM0xXRHuKcQ\" target=\"_blank\">Game Business Live showcase<\/a> at Summer Game Fest, where she was asked if the growing use of AI tools will result in shorter development cycles overall. <\/p>\n<ul>\n<li><a href=\"https:\/\/www.pcgamer.com\/best-amazon-prime-day-pc-gaming-deals\/\" target=\"_blank\"><strong>We&#8217;re keeping track of all the Amazon Prime Day PC gaming deals here<\/strong><\/a><\/li>\n<\/ul>\n<p>&#8220;Perhaps in some parts they will,&#8221; Miele said. &#8220;I really believe in what I&#8217;ve seen, that I&#8217;m pretty excited about. I&#8217;ve always wanted to help our studio developers remove friction and I&#8217;ve always kind of wanted to be a hero to them and help them create career-defining experiences.<\/p>\n<p>&#8220;And I think that AI, what I&#8217;ve seen, how AI has enabled removing friction from our pipelines and our tools and our workflows, has been pretty exciting. It&#8217;s removed some tedium out of their jobs. And I&#8217;ve seen faster prototyping. I&#8217;ve seen faster creativity and shorter, faster conversations around creativity and coming to alignment. So, we&#8217;re seeing it and I think there&#8217;s a real rise of creativity that comes from removing some of the tedious tasks out of development.&#8221;<\/p>\n<div class=\"youtube-video\" data-nosnippet >\n<div class=\"video-aspect-box\"><iframe data-lazy-priority=\"high\" data-lazy-src=\"https:\/\/www.youtube-nocookie.com\/embed\/tM0xXRHuKcQ?start=1954\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/the-grim-industry-summer-continues-as-ea-lays-off-staff-ahead-of-usd55-billion-sale-to-saudi-arabia-likely-to-soothe-the-sting-of-its-usd20-billion-debt\/\" target=\"_blank\">earlier this week<\/a><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/famous-game-director-fumito-ueda-says-his-studio-does-not-use-ai-for-game-development\/\" target=\"_blank\">Fumito Ueda at GenDesign<\/a>Exactly what sort of AI is being discussed here isn&#8217;t made clear, and there&#8217;s a big gulf between, say, the AI-powered project management tools used by Shadow of the Colossus director <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/famous-game-director-fumito-ueda-says-his-studio-does-not-use-ai-for-game-development\/\">Fumito Ueda at GenDesign<\/a> and the generative AI slop machines that have become <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/steam-week-in-review-spammy-ai-generated-capsule-art-is-a-pox-and-it-makes-browsing-steam-less-fun\/\" target=\"_blank\">such a pox<\/a> on, well, <em>everything<\/em>.<\/p>\n<p>But EA hasn&#8217;t been shy in the past about its enthusiasm for generative AI. CEO Andrew Wilson said in 2024, for instance, that the company is &#8220;embracing [generative AI] deeply,&#8221; and that &#8220;about 60% of all of our development processes have high feasibility to be positively impacted by generative AI.&#8221; <\/p>\n<p>EA is also reportedly counting on the power of AI to <a href=\"https:\/\/www.pcgamer.com\/hardware\/eas-new-owners-are-leaning-heavily-on-ai-to-make-some-money-and-its-huge-debt-go-away-which-seems-like-one-helluva-gamble-to-me\/\" target=\"_blank\">bring down its operating costs<\/a> and help cover the $20 billion in debt financing the company took on as part of its <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/ea-strikes-a-usd55-billion-deal-to-go-private-in-a-saudi-backed-buyout-just-a-week-before-the-launch-of-battlefield-6\/\" target=\"_blank\">$55 billion acquisition<\/a> by Saudi Arabia&#8217;s Public Investment Fund. (If you&#8217;re wondering why EA, the target of the acquisition, is also taking on billions of dollars of debt to pay for it, PC Gamer&#8217;s foremost finance wiz Lincoln Carpenter <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/eas-usd55-billion-acquisition-is-the-biggest-leveraged-buyout-in-private-equity-history-heres-why-it-has-everyone-terrified\/\" target=\"_blank\">explains<\/a>. The short version: Everyone&#8217;s terrified.)<\/p>\n<p>Employees are reportedly <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/ea-employees-are-reportedly-frustrated-by-a-mandate-to-use-ai-mocking-the-policy-in-slack-and-suspecting-its-being-used-as-justification-for-layoffs\/\" target=\"_blank\">less upbeat about the AI-powered future<\/a>, which some suspect is being used to justify layoffs at the company. Whether driven by AI or not, EA has laid off hundreds of employees at <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/bioware-veterans-confirm-they-were-laid-off-by-ea-including-senior-dragon-age-and-mass-effect-devs\/\" target=\"_blank\">BioWare<\/a>, <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/electronic-arts-lays-off-hundreds-of-employees-and-cancels-2-incubation-projects-including-a-new-titanfall-game\/\" target=\"_blank\">Respawn<\/a>, <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/electronic-arts-cancels-black-panther-game-and-closes-the-studio-making-it\/\" target=\"_blank\">Cliffhanger Games<\/a>\u2014which was closed outright\u2014and elsewhere since the Saudi investment was announced in September 2025. The most recent round of cuts reportedly occurred <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/the-grim-industry-summer-continues-as-ea-lays-off-staff-ahead-of-usd55-billion-sale-to-saudi-arabia-likely-to-soothe-the-sting-of-its-usd20-billion-debt\/\">earlier this week<\/a>, putting an undisclosed number of people out of work.<\/p>\n<div style=\"min-height: 250px;\">\n<div class=\"kwizly-quiz kwizly-ORV41O\"><\/div>\n<\/p><\/div>\n<p> <script src=\"https:\/\/kwizly.com\/embed\/ORV41O.js\" async><\/script><\/p>\n<div class=\"product\"><a data-dimension112=\"dd03476f-9569-4fda-ac9e-dacd0da85e84\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/06\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"dd03476f-9569-4fda-ac9e-dacd0da85e84\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/software\/ai\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electronic Arts&#8217; president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about &#8220;a real rise in creativity&#8221; by removing tedious grunt work and enabling faster development processes overall. Miele expressed her thoughts on the matter earlier this month during a Game Business Live showcase at Summer Game Fest, where she was asked if the growing use of AI tools will result in shorter development cycles overall. We&#8217;re keeping track of all the Amazon Prime Day PC gaming deals here &#8220;Perhaps in some parts they will,&#8221; Miele said. &#8220;I really believe in what I&#8217;ve seen, that I&#8217;m pretty excited about. I&#8217;ve always wanted to help our studio developers remove friction and I&#8217;ve always kind of wanted to be&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1614964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[1997,1622],"class_list":["post-1614963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-ai","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EA exec says AI has helped drive &#039;a real rise of creativity&#039; at its studios | Arcader News<\/title>\n<meta name=\"description\" content=\"Electronic Arts&#039; president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about &quot;a real rise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EA exec says AI has helped drive &#039;a real rise of creativity&#039; at its studios | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Electronic Arts&#039; president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about &quot;a real rise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T18:06:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/06\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios.jpg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"EA exec says AI has helped drive &#8216;a real rise of creativity&#8217; 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