{"id":1602587,"date":"2026-06-09T11:13:16","date_gmt":"2026-06-09T11:13:16","guid":{"rendered":"https:\/\/www.eurogamer.net\/game-pass-lost-millions-subscribers-price-hike"},"modified":"2026-06-09T11:13:16","modified_gmt":"2026-06-09T11:13:16","slug":"game-pass-lost-millions-of-subscribers-as-a-result-of-last-years-controversial-price-hike-xbox-chief-strategy-officer-reveals","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/game-pass-lost-millions-of-subscribers-as-a-result-of-last-years-controversial-price-hike-xbox-chief-strategy-officer-reveals\/","title":{"rendered":"Game Pass lost millions of subscribers as a result of last year&#8217;s controversial price hike, Xbox chief strategy officer reveals"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/06\/game-pass-lost-millions-of-subscribers-as-a-result-of-last-years-controversial-price-hike-xbox-chief-strategy-officer-reveals.jpg\" \/> <\/p>\n<p>Xbox Game Pass lost millions of subscribers following <a href=\"https:\/\/www.eurogamer.net\/microsoft-increases-price-of-xbox-game-pass-ultimate-despite-record-subscription-profits-last-year\">the fall 2025 price hike<\/a>, Xbox&#8217;s chief strategy officer Matthew Ball has revealed.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/game-pass-lost-millions-subscribers-price-hike\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/game-pass-lost-millions-subscribers-price-hike\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox&#8217;s chief strategy officer Matthew Ball has revealed. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":1602588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[473,17850,773,1501,8711,8673,59,44,45,1748,86,54,268,475,60,4616],"class_list":["post-1602587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-activision","tag-call-of-duty-black-ops-7","tag-first-person","tag-game-pass","tag-multiplayer-competitive","tag-multiplayer-cooperative","tag-pc","tag-ps4","tag-ps5","tag-raven-software","tag-shooter","tag-single-player","tag-square-enix","tag-treyarch","tag-xbox-one","tag-xbox-series-x-s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game Pass lost millions of subscribers as a result of last year&#039;s controversial price hike, Xbox chief strategy officer reveals | Arcader News<\/title>\n<meta name=\"description\" content=\"Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox&#039;s chief strategy officer Matthew Ball has revealed. 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