{"id":1567498,"date":"2026-05-01T14:22:33","date_gmt":"2026-05-01T14:22:33","guid":{"rendered":"http:\/\/Wn9fQLNPnn9553tmJXS5D9"},"modified":"2026-05-01T14:22:33","modified_gmt":"2026-05-01T14:22:33","slug":"we-undercalled-the-level-of-enthusiasm-apples-tim-cook-says-supply-is-constrained-for-the-macbook-neo-but-we-could-not-be-happier-with-how-things-are-going-at-the-moment","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/we-undercalled-the-level-of-enthusiasm-apples-tim-cook-says-supply-is-constrained-for-the-macbook-neo-but-we-could-not-be-happier-with-how-things-are-going-at-the-moment\/","title":{"rendered":"‘We undercalled the level of enthusiasm’: Apple’s Tim Cook says supply is constrained for the MacBook Neo, but ‘we could not be happier with how things are going at the moment’"},"content":{"rendered":"
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The MacBook Neo<\/a> is an impressive machine in many respects. Beyond the fact that it starts at $599 and makes for a very good productivity laptop (although not so much for gaming), the cheap-but-cheerful machine’s popularity appears to have taken even Apple by surprise.<\/p>\n

In the Q&A section of the company’s recent Q2 2026 earnings call<\/a>, in which the company reported 17% revenue growth<\/a> year-over-year, CEO Tim Cook confirmed that the Neo is currently supply-constrained. “We were very bullish on the product before announcing it,” said Cook. “But we undercalled the level of enthusiasm.”<\/p>\n

The outgoing Apple chief<\/a> highlighted that the device’s aim was “focused on getting the Mac to even more people than we were reaching before,” which certainly explains the very competitive price tag. “We’re very focused on customers new to the Mac and customers that have been holding on to their Mac of a very long period of time.”<\/p>\n

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