{"id":1561426,"date":"2026-04-24T10:16:09","date_gmt":"2026-04-24T10:16:09","guid":{"rendered":"http:\/\/mNHkmfWKuoXXUBogb3hbLK"},"modified":"2026-04-24T10:16:09","modified_gmt":"2026-04-24T10:16:09","slug":"players-dont-realise-that-their-favourite-games-right-now-were-already-built-with-ai-says-google-exec-making-ai-tools","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/players-dont-realise-that-their-favourite-games-right-now-were-already-built-with-ai-says-google-exec-making-ai-tools\/","title":{"rendered":"&#8216;Players don\u2019t realise that their favourite games right now were already built with AI&#8217;, says Google exec making AI tools"},"content":{"rendered":"<article>\n<p>The gaming industry is in a bit of a shambles right now, and everyone from developers to gamers would agree. AI&#8217;s infiltration into the gaming industry is the latest scare for players and devs alike, but it&#8217;s also a solution according to others. Just yesterday, we reported that Jack Buser, <a href=\"https:\/\/www.pcgamer.com\/software\/ai\/google-executive-responsible-for-ai-has-a-solution-for-the-game-industrys-problems-and-youre-not-going-to-believe-this-but-its-ai\/\" target=\"_blank\">Google Cloud&#8217;s global director for games, views AI as a salve for the industry&#8217;s problems<\/a>.<\/p>\n<p>Well, in an interview with <a href=\"https:\/\/mobilegamer.biz\/what-players-dont-realise-is-that-their-favourite-games-right-now-were-already-built-with-ai\/\" target=\"_blank\">Mobilegamer.biz<\/a>, that very same Jack Buser states that more game studios are using AI-powered tools in development than are willing to publicly reveal.<\/p>\n<p>&#8220;I think what players don\u2019t realise is that their favourite games right now were already built with AI,&#8221; Buser says. &#8220;Those games have shipped. We did a survey around Gamescom last summer with studios all over the world. Roughly nine out of 10 game developers told us, yeah, we\u2019re using it.&#8221;<\/p>\n<p>He explains that, when we&#8217;ve seen reports like <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/more-than-half-of-game-developers-now-think-generative-ai-is-bad-for-the-industry-a-dramatic-increase-from-just-2-years-ago-id-rather-quit-the-industry-than-use-generative-ai\/\" target=\"_blank\">50% of developers believing generative AI to be bad for the industry<\/a>\u2014a dramatic increase over the past few years\u2014&#8221;that gap is basically the developers&#8217; willingness to tell you whether the fact of the matter is it\u2019s being used.&#8221; Given the very quick, strong reactions towards AI right now, he suggests some studios aren&#8217;t willing to take the risk in disclosing it.<\/p>\n<p>Right now, Google Cloud&#8217;s AI tools like Gemini and Nano Banana Pro are, in Buser&#8217;s words, removing &#8220;the drudgery and repetitive, low-value work&#8221;. For example, he cites Capcom, which has used these tools to &#8220;rapidly generate\u2026countless ideas&#8221; (such as &#8220;pebbles on the side of the road&#8221;) and &#8220;curate&#8221; them before the art director can get the team working on making them for real.<\/p>\n<div style=\"min-height: 250px;\">\n<div class=\"kwizly-quiz kwizly-eBxYkO\"><\/div>\n<\/p><\/div>\n<p> <script src=\"https:\/\/kwizly.com\/embed\/eBxYkO.js\" async><\/script><\/p>\n<p>It&#8217;s worth noting that <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/capcom-says-it-will-not-implement-assets-generated-by-ai-into-our-game-content-but-still-plans-to-use-ai-to-enhance-efficiency-and-boost-productivity-in-game-development\/\" target=\"_blank\">Capcom hasn&#8217;t been shy about its use of AI in game development<\/a>, though where it draws the line is unclear. It &#8220;will not implement assets generated by AI&#8221;, but it does use it to &#8220;enhance efficiency and boost productivity.&#8221; <\/p>\n<p>Buser believes that the dislike and distrust of AI tools in games will soon shift once players realise it&#8217;s &#8220;actually helping me get my favourite games faster&#8221;, and with &#8220;more innovation in the industry because there\u2019s more room to take risk&#8221;.<\/p>\n<p>I agree with Buser&#8217;s summary of the state of the industry\u2014rightly pointing out <a href=\"https:\/\/www.pcgamer.com\/games\/fps\/gearbox-boss-randy-pitchford-wades-back-into-the-borderlands-4-pricing-controversy-game-budgets-are-increasing-its-getting-gnarly-out-there\/\" target=\"_blank\">burgeoning budgets<\/a> and <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/pc-gamers-spend-92-percent-of-their-time-on-older-games-oh-and-there-are-apparently-908-million-of-us-now\/\" target=\"_blank\">more players are sticking to older games<\/a>\u2014but I&#8217;m less convinced that AI is the golden ticket.<\/p>\n<div class=\"product\"><a data-dimension112=\"3b3f5125-d031-4350-81fd-60023be6a6a2\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/04\/players-dont-realise-that-their-favourite-games-right-now-were-already-built-with-ai-says-google-exec-making-ai-tools.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"3b3f5125-d031-4350-81fd-60023be6a6a2\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/software\/ai\/players-dont-realise-that-their-favourite-games-right-now-were-already-built-with-ai-says-google-exec-making-ai-tools\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The gaming industry is in a bit of a shambles right now, and everyone from developers to gamers would agree. AI&#8217;s infiltration into the gaming industry is the latest scare for players and devs alike, but it&#8217;s also a solution according to others. Just yesterday, we reported that Jack Buser, Google Cloud&#8217;s global director for games, views AI as a salve for the industry&#8217;s problems. Well, in an interview with Mobilegamer.biz, that very same Jack Buser states that more game studios are using AI-powered tools in development than are willing to publicly reveal. &#8220;I think what players don\u2019t realise is that their favourite games right now were already built with AI,&#8221; Buser says. &#8220;Those games have shipped. We did a survey around Gamescom last summer&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/players-dont-realise-that-their-favourite-games-right-now-were-already-built-with-ai-says-google-exec-making-ai-tools\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1561427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[1997,1622],"class_list":["post-1561426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-ai","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Players don\u2019t realise that their favourite games right now were already built with AI&#039;, says Google exec making AI tools | Arcader News<\/title>\n<meta name=\"description\" content=\"The gaming industry is in a bit of a shambles right now, and everyone from developers to gamers would agree. 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