{"id":1552144,"date":"2026-04-13T19:13:52","date_gmt":"2026-04-13T19:13:52","guid":{"rendered":"http:\/\/KdNH6eUhyXoEXv4Ycy46WT"},"modified":"2026-04-13T19:13:52","modified_gmt":"2026-04-13T19:13:52","slug":"temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest\/","title":{"rendered":"Temu-tier Palworld imitator Pickmon changes a single title letter &#8216;to better align with our brand identity&#8217; and definitely not for any other reason, guys, honest"},"content":{"rendered":"<article>\n<p>Last month, a Steam listing emerged for Pickmon, an upcoming creature-collecting survival game that gained immediate attention through the <a href=\"https:\/\/www.pcgamer.com\/games\/survival-crafting\/steam-game-listing-achieves-knockoff-singularity-by-aping-pokemon-zelda-and-even-overwatch-designs-with-a-shamelessness-palworld-could-only-dream-of\/\" target=\"_blank\">Olympian ballsiness of its visual knockoffery<\/a>. Pickmon&#8217;s trailers and marketing imagery featured designs with near-identical similarity to characters, creatures, and objects from Pok\u00e9mon, Final Fantasy, Zelda, Overwatch, and even Palworld\u2014which, infamously, had sparked its own controversy by inviting similar comparisons.<\/p>\n<p>Pickmon, however, was a name not long for this world, because its <a href=\"https:\/\/x.com\/PickMon_EN\/status\/2042500268567511219?s=20\" target=\"_blank\">official X account<\/a> announced last week that the game has undergone a bold rebranding\u2014by which I mean a single letter in its title has changed. Pickmon is dead. Long live Pickmos.<\/p>\n<div class=\"see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Game Renaming Announcement:The Evolution of PickmosDear Players,Since the beginning of development,we have been dedicated to buildinga unique and profound ecological world.To better align with our brand identity and lore,our title is officially changing:\u2026 pic.twitter.com\/3sgnTkvbTd<a href=\"https:\/\/twitter.com\/cantworkitout\/status\/2042500268567511219\">April 10, 2026<\/a><\/p>\n<\/blockquote>\n<div class=\"see-more__filter\"><\/div>\n<\/div>\n<p>&#8220;Since the beginning of development, we have been dedicated to building a unique and profound ecological world,&#8221; said NetworkGo, publisher of the game formerly known as Pickmon. &#8220;To better align with our brand identity and lore, our title is officially changing: Pickmon \u2192 Pickmos.&#8221;<\/p>\n<p>According to NetworkGo, the creatures in the game will still be known as Pickmon, but the title Pickmos better conveys &#8220;a complete Ecosystem, a grand Cosmos,&#8221; and acts as &#8220;a better vessel for the fantasy adventure we are building for you.&#8221;<\/p>\n<p>NetworkGo doesn&#8217;t specify whether the decision was also motivated by the possibility that Nintendo&#8217;s trigger-happy legal team could come knocking. Its <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/japanese-patent-officials-reject-one-of-nintendos-pokemon-patent-applications-for-being-too-similar-to-ark-monster-hunter-and-embarrasingly-pokemon-go\/\" target=\"_blank\">ongoing patent lawsuit<\/a> against Palworld developer Pocketpair indicates a willingness to use whatever ammunition it can against its perceived imitators.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"Gxso2FK4NqViJAYkgYa4wZ\" name=\"pickmon\" alt=\"Pickmon key art showing just a mess of imitative character designs.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/04\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest.jpg\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"inline expandable\"><a href='https:\/\/arcader.org\/wp-content\/uploads\/2026\/04\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest.jpg' target='_blank' class='expand-button icon-expand-image icon' ><\/a><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Networkgo)<\/span><\/figcaption><\/figure>\n<p>The criteria for claiming copyright infringement on fictional characters are fraught enough that even Nintendo would be hard-pressed to pursue legal action over the visual resemblance between Pickmos&#8217; creatures and Pok\u00e9mon designs themselves. Brand confusion is a different story. In the US, for example, trademark law allows trademark owners to sue when an alleged infringer&#8217;s branding creates a <a href=\"https:\/\/www.law.cornell.edu\/wex\/likelihood_of_confusion\" target=\"_blank\">likelihood of confusion<\/a> with the existing trademark. I&#8217;m not an IP lawyer, but when Pickmon not only sounded like Pok\u00e9mon but also prominently featured Temu-tier Charizard and Pikachu knockoffs in its marketing, it doesn&#8217;t seem like Nintendo would struggle to make that argument.<\/p>\n<p>The name change doesn&#8217;t seem to be earning Pickmos much good will. When confronted by an X user who asked if Pickmos&#8217; publishers &#8220;think we&#8217;re stupid&#8221; while posting images comparing its designs to existing characters, <a href=\"https:\/\/x.com\/JojoverseHeroes\/status\/2043550872207077464?s=20\" target=\"_blank\">NetworkGo said<\/a> it &#8220;will discuss this with our art director immediately.&#8221;<\/p>\n<div class=\"product\"><a data-dimension112=\"539ae3a8-20e9-46b7-8b06-7923da6e0558\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/04\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"539ae3a8-20e9-46b7-8b06-7923da6e0558\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/survival-crafting\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, a Steam listing emerged for Pickmon, an upcoming creature-collecting survival game that gained immediate attention through the Olympian ballsiness of its visual knockoffery. Pickmon&#8217;s trailers and marketing imagery featured designs with near-identical similarity to characters, creatures, and objects from Pok\u00e9mon, Final Fantasy, Zelda, Overwatch, and even Palworld\u2014which, infamously, had sparked its own controversy by inviting similar comparisons. Pickmon, however, was a name not long for this world, because its official X account announced last week that the game has undergone a bold rebranding\u2014by which I mean a single letter in its title has changed. Pickmon is dead. Long live Pickmos. Game Renaming Announcement:The Evolution of PickmosDear Players,Since the beginning of development,we have been dedicated to buildinga unique and profound ecological world.To better align&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/temu-tier-palworld-imitator-pickmon-changes-a-single-title-letter-to-better-align-with-our-brand-identity-and-definitely-not-for-any-other-reason-guys-honest\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1552145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[748,9395],"class_list":["post-1552144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-games","tag-survival-crafting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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