{"id":1504551,"date":"2026-02-20T23:47:53","date_gmt":"2026-02-20T23:47:53","guid":{"rendered":"http:\/\/xpRCroQC8Mg4WcuTcLqsoF"},"modified":"2026-02-20T23:47:53","modified_gmt":"2026-02-20T23:47:53","slug":"new-xbox-boss-asha-sharma-promises-no-soulless-ai-slop-after-moving-over-from-microsofts-coreai-products-division","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/new-xbox-boss-asha-sharma-promises-no-soulless-ai-slop-after-moving-over-from-microsofts-coreai-products-division\/","title":{"rendered":"New Xbox boss Asha Sharma promises no &#8216;soulless AI slop&#8217; after moving over from Microsoft&#8217;s CoreAI products division"},"content":{"rendered":"<article>\n<p>Long-time Microsoft Gaming boss <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/xbox-boss-phil-spencer-is-retiring-and-his-replacement-is-an-ai-executive-who-joined-microsoft-in-2024\/\">Phil Spencer has retired<\/a>, and Xbox president Sarah Bond has resigned. Filling their shoes will be Xbox Game Studios head Matt Booty, who has been promoted to chief content officer, and a newcomer to Microsoft&#8217;s gaming division, Asha Sharma, who will take over for Spencer as the new CEO of Microsoft Gaming.<\/p>\n<p>Sharma&#8217;s credentials instantly raised eyebrows: She&#8217;s moving to Microsoft&#8217;s gaming division from its &#8220;CoreAI&#8221; products division\u2014stuff like Azure AI services\u2014and does not have a background in games.<\/p>\n<p>In <a data-analytics-id=\"inline-link\" href=\"https:\/\/blogs.microsoft.com\/blog\/2026\/02\/20\/asha-sharma-named-evp-and-ceo-microsoft-gaming\/\">a letter<\/a> shared with Microsoft employees, Sharma got ahead of fears that she&#8217;ll push generative AI tools on Microsoft&#8217;s many game studios, which include Activision Blizzard, Bethesda, id Software, MachineGames, Obsidian, inXile, Double Fine, Ninja Theory, and Mojang.<\/p>\n<p>&#8220;As monetization and AI evolve and influence this future [of gaming], we will not chase short-term efficiency or flood our ecosystem with soulless AI slop,&#8221; wrote Sharma. &#8220;Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us.&#8221;<\/p>\n<p>What Sharma describes is arguably already occurring at Activision, which has used generative AI to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/call-of-duty\/call-of-duty-admits-its-using-generative-ai-to-help-develop-some-in-game-assets-and-suddenly-all-those-poorly-made-calling-cards-make-sense\/\">make art that appears in Call of Duty<\/a>\u2014though perhaps not often enough to call it a &#8220;flood&#8221; yet.<\/p>\n<p>In her letter, Sharma also promises a commitment to making &#8220;great games.&#8221;<\/p>\n<p>&#8220;We must have great games beloved by players before we do anything,&#8221; wrote Sharma. &#8220;Unforgettable characters, stories that make us feel, innovative game play, and creative excellence. We will empower our studios, invest in iconic franchises, and back bold new ideas. We will take risks. We will enter new categories and markets where we can add real value, grounded in what players care about most.&#8221;<\/p>\n<p>Microsoft&#8217;s gaming business has had a tumultuous 2020s so far. On one hand, it added giants Bethesda and Activision Blizzard to its huge portfolio of publishers and studios, and there&#8217;s been <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/despite-mass-layoffs-and-a-previous-pay-cut-microsofts-ceo-is-taking-home-nearly-usd100-million-this-year\/\">no shortage of cash for its executives<\/a>. On the other, it has canceled numerous games, closed recently acquired studios such as Arkane Austin, laid off thousands of workers, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ign.com\/articles\/xbox-us-console-unit-sales-just-reached-an-all-time-november-low\">struggled to sell Xbox consoles<\/a>.<\/p>\n<p>It&#8217;s difficult to identify a specific strategy in Sharma&#8217;s letter: The commitment to making great games is paired with a promise to &#8220;build a shared platform and tools that empower developers and players to create and share their own stories,&#8221; which sounds very Roblox-ey. Sharma also promises &#8220;the return of Xbox&#8221; and a renewed commitment to the console, while also saying that &#8220;gaming now lives across devices, not within the limits of any single piece of hardware.&#8221;<\/p>\n<div class=\"product\"><a data-dimension112=\"e766b613-2ecc-4ff7-9cb0-201af7602716\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/02\/new-xbox-boss-asha-sharma-promises-no-soulless-ai-slop-after-moving-over-from-microsofts-coreai-products-division.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"e766b613-2ecc-4ff7-9cb0-201af7602716\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/asha-sharma-xbox-no-ai-slop\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-time Microsoft Gaming boss Phil Spencer has retired, and Xbox president Sarah Bond has resigned. Filling their shoes will be Xbox Game Studios head Matt Booty, who has been promoted to chief content officer, and a newcomer to Microsoft&#8217;s gaming division, Asha Sharma, who will take over for Spencer as the new CEO of Microsoft Gaming. Sharma&#8217;s credentials instantly raised eyebrows: She&#8217;s moving to Microsoft&#8217;s gaming division from its &#8220;CoreAI&#8221; products division\u2014stuff like Azure AI services\u2014and does not have a background in games. In a letter shared with Microsoft employees, Sharma got ahead of fears that she&#8217;ll push generative AI tools on Microsoft&#8217;s many game studios, which include Activision Blizzard, Bethesda, id Software, MachineGames, Obsidian, inXile, Double Fine, Ninja Theory, and Mojang. &#8220;As monetization and&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/new-xbox-boss-asha-sharma-promises-no-soulless-ai-slop-after-moving-over-from-microsofts-coreai-products-division\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1504552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-1504551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Xbox boss Asha Sharma promises no &#039;soulless AI slop&#039; after moving over from Microsoft&#039;s CoreAI products division | Arcader News<\/title>\n<meta name=\"description\" content=\"Long-time Microsoft Gaming boss Phil Spencer has retired, and Xbox president Sarah Bond has resigned. 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