{"id":1504051,"date":"2026-02-20T12:39:53","date_gmt":"2026-02-20T12:39:53","guid":{"rendered":"http:\/\/23Sq2NWssmQemnpeQex2N7"},"modified":"2026-02-20T12:39:53","modified_gmt":"2026-02-20T12:39:53","slug":"wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\/","title":{"rendered":"WoW dev was surprised that players &#8216;like being jumped&#8217; by the upcoming Prey system\u2014even on its hardest difficulty, where &#8216;going AFK might get you killed&#8217;"},"content":{"rendered":"<article>\n<p>One of the features of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/world-of-warcraft-midnight\/\">World of Warcraft: Midnight<\/a> I&#8217;m the most excited for is <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/world-of-warcraft\/world-of-warcraft-midnight-will-introduce-a-prey-system-and-by-jove-i-think-blizzard-might-be-close-to-fixing-the-mmos-open-world-difficulty-problem\/\">Prey<\/a>. In case you&#8217;re unfamiliar, Prey is a system (that you have to sign up for) which will ambush you with a specific boss enemy you&#8217;re hunting while you&#8217;re out in the open world, eventually leading to a 1v1 when you take the bugger down.<\/p>\n<p>It&#8217;s an ingenious way to handle a spectre that&#8217;s haunted MMOs for years: Open world difficulty. See, world quests, dailies, and the like are a core part of the modern MMO ecosystem\u2014you&#8217;ve gotta do all your little tasks. But if you like a challenge, said tasks often start to feel like chores.<\/p>\n<p>In a recent interview I had with senior game designer Kim Flak, I was told I was indeed bang on the money with this assumption: &#8220;I think that kind of gets to the core of a lot of the different goals we had with Prey. So it is a little bit &#8216;tackling the idea of difficulty&#8217;, but I think it&#8217;s less straight-up difficulty. It&#8217;s not like just clicking on a hard mode. It&#8217;s more increasing moment-to-moment gameplay challenges, and giving players opportunities for skill expression in the outdoor world.<\/p>\n<p>&#8220;It&#8217;s easy to get into a flow state when you&#8217;re just doing your routine, you know, you&#8217;re doing your world quests, your rares, your treasures, you slouch down in your chair\u2026&#8221; By ambushing you at inopportune points, Flak explains, Prey shakes that routine up: &#8220;What does it mean to have to all of a sudden have to think about: &#8216;Do I have crowd control? Do I have the right talents? Do I have enough health before I go into this?&#8221;<\/p>\n<p>Knowing how resistant MMO players are to the idea of unfairness (guilty), I ask Flak how Blizzard intends on keeping this system feeling fair: &#8220;Prey does have rules that players will kind of learn as they progress through the three different tiers of difficulty.<\/p>\n<p>&#8220;For instance, for ambushes specifically, players are going to learn that you only get ambushed when you&#8217;re in combat. So if you&#8217;re standing near the flight master, or you AFK to go get your pizza, you&#8217;re not just going to randomly come back and be ambushed.&#8221;<\/p>\n<p>Well, at least on the lower difficulties: &#8220;Nightmare mode kind of is the &#8216;don&#8217;t AFK&#8217; mode. If you need to AFK, you&#8217;re going to want to go to a rested area. You might even want to log out. You might want to hearthstone back home, because on Nightmare mode, going AFK might get you killed. But hey, it&#8217;s in the name, you signed up for it.&#8221;<\/p>\n<p>The real thing that surprised Flak during testing was how on board players were for getting dropped in on out of nowhere by their Prey targets: &#8220;One thing that I was surprised by was that players really liked being ambushed.<\/p>\n<p>&#8220;I was a little afraid, like you mentioned a little bit earlier, that players might see these as moments of friction that felt a little unfair. Like &#8216;I pulled that mob, and I would&#8217;ve lived if that guy hadn&#8217;t ambushed me!&#8217; But players overall were like, &#8216;I like being jumped. I like that experience. It&#8217;s fun, it&#8217;s surprising, and it&#8217;s a moment for me to, all of a sudden, shift how I&#8217;m thinking about what I&#8217;m doing.&#8217;<\/p>\n<p>&#8220;It really delighted me, because I was hoping players were going to like the surprise of ambushes, and overall, a lot of them did.&#8221;<\/p>\n<div class=\"product\"><a data-dimension112=\"98b26566-899c-48d6-b0bf-5914f342fa8d\" data-action=\"Deal Block\" data-label=\"Best MMOs\" data-dimension48=\"Best MMOs\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:316px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"UjCJY9gjRfatHZjCuGMrhR\" name=\"elden ring square cheer.jpg\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/02\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"316\" height=\"316\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/the-best-mmos\/\" target=\"_blank\" data-dimension112=\"98b26566-899c-48d6-b0bf-5914f342fa8d\" data-action=\"Deal Block\" data-label=\"Best MMOs\" data-dimension48=\"Best MMOs\" data-dimension25=\"\"><strong>Best MMOs<\/strong><\/a>: Most massive<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-strategy-games\/\" target=\"_blank\"><strong>Best strategy games<\/strong><\/a>: Number crunching<br \/><a href=\"https:\/\/www.pcgamer.com\/best-open-world-games\/\" target=\"_blank\"><strong>Best open world games<\/strong><\/a>: Unlimited exploration<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-survival-games-on-pc\/\" target=\"_blank\"><strong>Best survival games<\/strong><\/a>: Live craft love<br \/><a href=\"https:\/\/www.pcgamer.com\/best-horror-games\/\" target=\"_blank\"><strong>Best horror games<\/strong><\/a>: Fight or flight<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/world-of-warcraft\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the features of World of Warcraft: Midnight I&#8217;m the most excited for is Prey. In case you&#8217;re unfamiliar, Prey is a system (that you have to sign up for) which will ambush you with a specific boss enemy you&#8217;re hunting while you&#8217;re out in the open world, eventually leading to a 1v1 when you take the bugger down. It&#8217;s an ingenious way to handle a spectre that&#8217;s haunted MMOs for years: Open world difficulty. See, world quests, dailies, and the like are a core part of the modern MMO ecosystem\u2014you&#8217;ve gotta do all your little tasks. But if you like a challenge, said tasks often start to feel like chores. In a recent interview I had with senior game designer Kim Flak, I&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1504052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[748,135,1080],"class_list":["post-1504051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-games","tag-mmo","tag-world-of-warcraft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WoW dev was surprised that players &#039;like being jumped&#039; by the upcoming Prey system\u2014even on its hardest difficulty, where &#039;going AFK might get you killed&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"One of the features of World of Warcraft: Midnight I&#039;m the most excited for is Prey. In case you&#039;re unfamiliar, Prey is a system (that you have to sign up\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WoW dev was surprised that players &#039;like being jumped&#039; by the upcoming Prey system\u2014even on its hardest difficulty, where &#039;going AFK might get you killed&#039; | Arcader News\" \/>\n<meta property=\"og:description\" content=\"One of the features of World of Warcraft: Midnight I&#039;m the most excited for is Prey. In case you&#039;re unfamiliar, Prey is a system (that you have to sign up\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T12:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/02\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"316\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/wow-dev-was-surprised-that-players-like-being-jumped-by-the-upcoming-prey-system-even-on-its-hardest-difficulty-where-going-afk-might-get-you-killed\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"WoW dev was surprised that players &#8216;like being jumped&#8217; 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