{"id":1498625,"date":"2026-02-15T19:45:23","date_gmt":"2026-02-15T19:45:23","guid":{"rendered":"http:\/\/ADKWDQshBeh9cs8pc9JzEK"},"modified":"2026-02-15T19:45:23","modified_gmt":"2026-02-15T19:45:23","slug":"the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act\/","title":{"rendered":"The EU declares TikTok&#8217;s &#8216;infinite scroll&#8217; and &#8216;highly personalised recommender system&#8217; are &#8216;addictive design in breach of the Digital Services Act&#8217;"},"content":{"rendered":"<article>\n<p>It&#8217;s become something of a meme to think of social media as a digital skinner box, but is that enough to warrant action against it? The European Commission seems to think so, as it announced that ubiquitous short form video app TikTok is &#8220;in breach of the Digital Services Act for its addictive design,&#8221; in <a data-analytics-id=\"inline-link\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_26_312\" target=\"_blank\">a February 5 press release<\/a>.<\/p>\n<p>The release states: &#8220;The Commission&#8217;s investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults \u2026 by constantly \u2018rewarding&#8217; users with new content, certain design features of TikTok fuel the urge to keep scrolling and shift the brain of users into \u2018autopilot mode&#8217;.&#8221;<\/p>\n<p>It cites some worrisome figures that it claims TikTok &#8220;disregarded,&#8221; such as the amount of time minors spend on the app at night, and reckons that the parental control tools don&#8217;t do enough to curb the app&#8217;s potential to incite &#8220;compulsive behaviour and reduce users&#8217; self-control.&#8221;<\/p>\n<p>This is just a preliminary investigation by the commission, though, and TikTok was offered the opportunity to change its ways or &#8220;reply in writing&#8221; and defend itself before any lasting decisions come of this. But the Commission will also consult the European Board for Digital Services, and &#8220;if the Commission&#8217;s views are ultimately confirmed,&#8221; TikTok may incur a fine &#8220;up to but not more than 6% of [parent company ByteDance&#8217;s] total worldwide annual turnover.&#8221; Given that ByteDance just <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reuters.com\/technology\/ai-intelligencer-bytedance-surpasses-meta-plus-jensen-huangs-fruitful-trip-2025-07-17\/\" target=\"_blank\">surpassed Meta in quarterly revenue last year<\/a>, that&#8217;s a pretty penny.<\/p>\n<p>As this <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.politico.eu\/article\/tiktok-meta-facebook-instagram-brussels-kill-infinite-scrolling\/\" target=\"_blank\">Politico<\/a> piece notes, TikTok spokesperson Paolo Ganino called the preliminary findings &#8220;categorically false&#8221; and an &#8220;entirely meritless depiction of our platform,&#8221; adding that &#8220;we will take whatever steps are necessary to challenge these findings through every means available to us.&#8221; In other words, they&#8217;re not just going to quietly remove the infinite scroll.<\/p>\n<p>In fact, it may be a while before any changes come of this. The EU <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pbs.org\/newshour\/world\/eu-fines-elon-musks-x-120-million-euros-for-breaching-blocs-social-media-law\" target=\"_blank\">hit X with a \u20ac120 million fine last year<\/a> for &#8220;deceptive design practices&#8221; and other regulation breaches, which Elon Musk <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/elonmusk\/status\/1997074246187512186?s=20\" target=\"_blank\">called<\/a> &#8220;insane.&#8221; I don&#8217;t know if you&#8217;ve been on X lately, but fines aside, it&#8217;s not exactly had a come-to-Jesus moment. How TikTok will or won&#8217;t change in response to this wave of scrutiny is yet to be seen, but perhaps easy to guess.<\/p>\n<div class=\"product\"><a data-dimension112=\"75cfc9af-1b0e-420b-b70a-ca62f89b7381\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/02\/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"75cfc9af-1b0e-420b-b70a-ca62f89b7381\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/software\/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s become something of a meme to think of social media as a digital skinner box, but is that enough to warrant action against it? The European Commission seems to think so, as it announced that ubiquitous short form video app TikTok is &#8220;in breach of the Digital Services Act for its addictive design,&#8221; in a February 5 press release. The release states: &#8220;The Commission&#8217;s investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults \u2026 by constantly \u2018rewarding&#8217; users with new content, certain design features of TikTok fuel the urge to keep scrolling and shift the brain of users into \u2018autopilot mode&#8217;.&#8221; It cites some worrisome&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1498626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[1622],"class_list":["post-1498625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The EU declares TikTok&#039;s &#039;infinite scroll&#039; and &#039;highly personalised recommender system&#039; are &#039;addictive design in breach of the Digital Services Act&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"It&#039;s become something of a meme to think of social media as a digital skinner box, but is that enough to warrant action against it? The European\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The EU declares TikTok&#039;s &#039;infinite scroll&#039; and &#039;highly personalised recommender system&#039; are &#039;addictive design in breach of the Digital Services Act&#039; | Arcader News\" \/>\n<meta property=\"og:description\" content=\"It&#039;s become something of a meme to think of social media as a digital skinner box, but is that enough to warrant action against it? 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