{"id":1476215,"date":"2026-01-26T23:54:21","date_gmt":"2026-01-26T23:54:21","guid":{"rendered":"http:\/\/w6b849m6WyrZNnv4xwvNMd"},"modified":"2026-01-26T23:54:21","modified_gmt":"2026-01-26T23:54:21","slug":"hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand\/","title":{"rendered":"Hasbro is being sued by its own shareholders for printing so many damn Magic cards, &#8216;destroying the long-term value of the brand&#8217;"},"content":{"rendered":"<article>\n<p>Between the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/magics-dollar1000-30th-anniversary-set-evoked-nostalgia-but-for-who\/\">$1000 30th anniversary editions<\/a>, the swath of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/card-games\/fallout-reunites-with-magic-the-gathering-for-cards-featuring-characters-from-new-vegas-the-tv-show-and-more-dogmeat\/\">licensed crossover sets<\/a>, and the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/card-games\/magic-the-gathering-cards-featuring-dwight-from-the-office-are-a-step-too-far-for-some-though-others-think-theyre-so-bad-its-circling-back-to-being-funny\/\">six discrete Dwight Schrute cards<\/a>, the recent years of Magic: The Gathering have felt like Hasbro has abandoned any pretense of restraint\u2014and its own shareholders seem to agree.<\/p>\n<p>In a 76-page lawsuit filed in the US District Court of Rhode Island last week (via <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.golocalprov.com\/business\/hasbro-ceo-cocks-and-execs-sued-for-alleged-securities-violations\">GoLocalProv<\/a>), a group of investors allege that Hasbro CEO Chris Cocks, former Wizards of the Coast president Cynthia Williams, and company executives engaged in &#8220;breaches of their fiduciary duties as directors and\/or officers of Hasbro&#8221; by devaluing the Magic brand, even as shareholders raised concerns about the ramifications of overprinting cards and sets.<\/p>\n<p>In 2022, the lawsuit says, Bank of America issued a report concluding that Hasbro was &#8220;overproducing Magic cards, which have propped up Hasbro\u2019s recent results but are destroying the long-term value of the brand.&#8221; Despite questioning from shareholders and analysts, however, the lawsuit alleges that the defendants &#8220;repeatedly denied such speculation,&#8221; issuing &#8220;materially false and misleading&#8221; statements during shareholder calls where those concerns were raised.<\/p>\n<p>As a result, the plaintiffs claim Hasbro executives &#8220;caused the Company substantial harm by causing it to repurchase its own shares at artificially inflated prices,&#8221; as Hasbro spent $125 million to repurchase approximately 1.4 million shares of its own stock from April 2022 to July 2022, when share values had been &#8220;artificially inflated&#8221; by the outpouring of new Magic sets.<\/p>\n<p>&#8220;In total, this caused the Company to overpay for repurchases of its own stock by approximately $55.9 million,&#8221; the lawsuit says, which became clear when the company announced declining financial results in following quarters.<\/p>\n<p>Throughout that time, Hasbro maintained that &#8220;new Magic sets were to be printed to meet demand from new consumer segments,&#8221; which the lawsuit says was &#8220;false and misleading.&#8221;<\/p>\n<p>&#8220;Hasbro\u2019s strategy with regard to printing Magic cards was not as carefully thought out as portrayed,&#8221; the lawsuit says. &#8220;The Company was in fact printing a volume of Magic sets which exceeded consumer demand; the Company\u2019s inventory allocation management was problematic, particularly as it pertained to the Company\u2019s printing strategy for Magic sets; the Company was overloading the market with Magic sets to generate revenue and to offset shortfalls within the Company; as a result of the Company\u2019s overprinting of Magic sets, existing Magic cards were devalued; and the Company failed to maintain internal controls.&#8221;<\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ign.com\/articles\/lawsuit-claims-hasbro-misled-investors-regarding-sales-of-controversial-magic-the-gathering-anniversary-set\" target=\"_blank\">IGN reports<\/a> that the lawsuit&#8217;s 76 pages also include an allegation that Hasbro executives attempted to manufacture a perception of high demand for <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/players-arent-thrilled-that-magic-the-gathering-30th-anniversary-edition-costs-dollar1000\/\" target=\"_blank\">Magic&#8217;s controversial $1000 30th anniversary set<\/a>. Less than an hour after the set&#8217;s release in 2022, <a data-analytics-id=\"inline-link\" href=\"http:\/\/x.com\/wizards_magic\/status\/1597284108228755456\" target=\"_blank\">Wizards of the Coast tweeted<\/a> that &#8220;sale has concluded, and the product is currently unavailable for purchase,&#8221; implying that\u2014despite its exorbitant price\u2014it was so sought after that the company almost immediately sold through its inventory.<\/p>\n<p>In reality, the lawsuit says, the tweet was the result of a plan from Hasbro management to &#8220;pause&#8221; sales of the set if it seemed like negative perception was damaging its initial sales, artificially buoying the company&#8217;s share values. According to testimonies from former employees, Hasbro had only sold a portion of the printed 30th anniversary sets when it stopped sales.<\/p>\n<p>Some of those unsold sets, the lawsuit says, were later <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reddit.com\/r\/pics\/comments\/11dmyt9\/update_someone_threw_away_6_pallets_of_magic_tg\/?context=3\">discovered in a Texas landfill<\/a>. But hey, maybe somebody paid $1000 on reprints just to toss them in the trash. Who can say?<\/p>\n<div class=\"product\"><a data-dimension112=\"388a1eb4-33e8-4ea0-a22f-9a99664c4507\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/01\/hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"388a1eb4-33e8-4ea0-a22f-9a99664c4507\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/card-games\/hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between the $1000 30th anniversary editions, the swath of licensed crossover sets, and the six discrete Dwight Schrute cards, the recent years of Magic: The Gathering have felt like Hasbro has abandoned any pretense of restraint\u2014and its own shareholders seem to agree. In a 76-page lawsuit filed in the US District Court of Rhode Island last week (via GoLocalProv), a group of investors allege that Hasbro CEO Chris Cocks, former Wizards of the Coast president Cynthia Williams, and company executives engaged in &#8220;breaches of their fiduciary duties as directors and\/or officers of Hasbro&#8221; by devaluing the Magic brand, even as shareholders raised concerns about the ramifications of overprinting cards and sets. In 2022, the lawsuit says, Bank of America issued a report concluding that Hasbro&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1476216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[3083,748],"class_list":["post-1476215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-card-game","tag-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hasbro is being sued by its own shareholders for printing so many damn Magic cards, &#039;destroying the long-term value of the brand&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"Between the $1000 30th anniversary editions, the swath of licensed crossover sets, and the six discrete Dwight Schrute cards, the recent years of Magic:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/hasbro-is-being-sued-by-its-own-shareholders-for-printing-so-many-damn-magic-cards-destroying-the-long-term-value-of-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasbro is being sued by its own shareholders for printing so many damn Magic cards, &#039;destroying the long-term value of the brand&#039; | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Between the $1000 30th anniversary editions, the swath of licensed crossover sets, and the six discrete 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