{"id":1473563,"date":"2026-01-24T18:06:11","date_gmt":"2026-01-24T18:06:11","guid":{"rendered":"http:\/\/y87M5Jcn5ZYX3itsfzZuQ8"},"modified":"2026-01-24T18:06:11","modified_gmt":"2026-01-24T18:06:11","slug":"ubisoft-shares-plummet-to-lowest-price-in-over-14-years-amid-its-recently-announced-restructuring-centered-on-cancellations-layoffs-and-generative-ai","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ubisoft-shares-plummet-to-lowest-price-in-over-14-years-amid-its-recently-announced-restructuring-centered-on-cancellations-layoffs-and-generative-ai\/","title":{"rendered":"Ubisoft shares plummet to lowest price in over 14 years amid its recently announced &#8216;restructuring&#8217; centered on cancellations, layoffs, and generative AI"},"content":{"rendered":"<article>\n<p>Wednesday, Ubisoft announced a &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/prince-of-persia-the-sand-of-time-remake-is-cancelled-as-ubisoft-announces-major-internal-restructuring-and-more-layoffs-and-studio-closures-on-the-way\/\">major reset<\/a>&#8221; of its organizational hierarchy and game development plans that CEO Yves Guillemot said would foster &#8220;the conditions for a return to sustainable growth.&#8221; That included a fundamental shakeup to its internal studio structure, the cancellation of six projects including <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/action\/how-to-remaster-prince-of-persia-the-sands-of-time-yourself-since-ubisoft-wont\/\">the Prince of Persia: The Sands of Time remake<\/a>, and for some reason, a promise that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/as-ubisoft-struggles-to-get-games-out-the-door-its-investing-even-more-into-generative-ai\/\">more &#8220;player-facing generative AI&#8221; was on the way<\/a>.<\/p>\n<p>As you might expect when a company announces everything is on fire, everything is on fire: as <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cnbc.com\/2026\/01\/22\/ubisoft-shares-plummet-after-assassins-creed-maker-cancels-six-games.html\" target=\"_blank\">CNBC<\/a> pointed out a day after the announcement, the company&#8217;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cnbc.com\/quotes\/UBI-FR\" target=\"_blank\">share price<\/a> went down by around 34% after the restructuring was announced. When the stock market closed yesterday the price sat at \u20ac4.06 (around $4.80) a share.<\/p>\n<p>This marks the lowest point in a long downward trajectory going back to 2021 as you can observe on <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cnbc.com\/quotes\/UBI-FR\" target=\"_blank\">CNBC&#8217;s website<\/a>, and it&#8217;s the lowest share price the company has seen since 2011\u2014the year it reported <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.shacknews.com\/article\/68433\/ubisoft-posts-74-million-net\" target=\"_blank\">a $74 million loss<\/a>. While it&#8217;s not the lowest the share price has ever been, nor is it perhaps as dicey as the hostile takeover Vivendi <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/vivendi-sells-off-ubisoft-holdings-tencent-buys-in\/\">backed off from in 2018<\/a>, it signals the graveness of this moment for the company.<\/p>\n<p>It&#8217;s no surprise that Ubisoft is hitting all sorts of panic buttons given its <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/action\/ubisoft-had-an-absolutely-dire-2024-and-desperately-needs-a-win\/\">financial struggles<\/a> as of late, but it&#8217;s being chided for the particular buttons it&#8217;s chosen to push. Right after the restructuring was announced, French game industry union Solidaires Informatique <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/ubisofts-cancellations-and-closures-announcement-sparks-major-union-backlash-against-ceo-yves-guillemot-and-the-inevitable-call-for-a-strike-perhaps-he-needs-to-be-reminded-that-it-is-his-employees-who-make-the-games\/\">called for strike<\/a> in response to the &#8220;disastrous&#8221; announcement. Along with an end to the company&#8217;s cost reduction plan and pay raises, one of the union&#8217;s demands is improved remote work conditions, which Ubisoft quietly <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/dont-call-it-a-layoff-ubisoft-issues-a-full-return-to-office-order-for-all-employees-as-it-confirms-more-studio-closures-are-coming\/\">took a sledgehammer to<\/a> amid the announcements.<\/p>\n<p>With EA <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/more-than-40-us-democrats-call-for-a-thorough-investigation-of-eas-saudi-led-buyout-over-risks-of-layoffs-studio-closures-and-coordinated-anti-labor-practices\/\">bought by a Saudi-Kushner alliance<\/a> and Activision comfortably absorbed into Microsoft, Ubi is part of a dying cohort of third-party (that is, non console-producing) mega publishers that dominated the industry in the 2000s and 2010s. Healthy examples can now mostly be found in East Asia: Japanese legacy publishers like Capcom, Square Enix, Sega, and Konami, Tencent in China, or Krafton, Pearl Abyss, and Nexon in Korea.<\/p>\n<div class=\"product\"><a data-dimension112=\"6ee85f30-761e-41d4-b1fa-e8bd4bb20dc7\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:661px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:98.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6offQUY4CXebir2TC27dMd\" name=\"kingdom come 2 square\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/01\/ubisoft-shares-plummet-to-lowest-price-in-over-14-years-amid-its-recently-announced-restructuring-centered-on-cancellations-layoffs-and-generative-ai.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"661\" height=\"654\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-pc-games-2026\/\" target=\"_blank\" data-dimension112=\"6ee85f30-761e-41d4-b1fa-e8bd4bb20dc7\" data-action=\"Deal Block\" data-label=\"2026 games\" data-dimension48=\"2026 games\" data-dimension25=\"\"><strong>2026 games<\/strong><\/a>: All the upcoming games<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/ubisoft-shares-plummet-to-lowest-price-in-over-14-years-amid-its-recently-announced-restructuring-centered-on-cancellations-layoffs-and-generative-ai\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, Ubisoft announced a &#8220;major reset&#8221; of its organizational hierarchy and game development plans that CEO Yves Guillemot said would foster &#8220;the conditions for a return to sustainable growth.&#8221; That included a fundamental shakeup to its internal studio structure, the cancellation of six projects including the Prince of Persia: The Sands of Time remake, and for some reason, a promise that more &#8220;player-facing generative AI&#8221; was on the way. As you might expect when a company announces everything is on fire, everything is on fire: as CNBC pointed out a day after the announcement, the company&#8217;s share price went down by around 34% after the restructuring was announced. When the stock market closed yesterday the price sat at \u20ac4.06 (around $4.80) a share. This marks&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ubisoft-shares-plummet-to-lowest-price-in-over-14-years-amid-its-recently-announced-restructuring-centered-on-cancellations-layoffs-and-generative-ai\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1473564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-1473563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ubisoft shares plummet to lowest price in over 14 years amid its recently announced &#039;restructuring&#039; centered on cancellations, layoffs, and generative AI | Arcader News<\/title>\n<meta name=\"description\" content=\"Wednesday, Ubisoft announced a &quot;major reset&quot; 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