{"id":1461311,"date":"2026-01-14T01:26:23","date_gmt":"2026-01-14T01:26:23","guid":{"rendered":"http:\/\/876RFTzCML8pPKCcMhAEeh"},"modified":"2026-01-14T01:26:23","modified_gmt":"2026-01-14T01:26:23","slug":"games-workshop-says-its-senior-managers-arent-excited-about-ai-prohibits-its-use-and-laments-that-its-included-on-our-phones-or-laptops-whether-we-like-it-or-not","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/games-workshop-says-its-senior-managers-arent-excited-about-ai-prohibits-its-use-and-laments-that-its-included-on-our-phones-or-laptops-whether-we-like-it-or-not\/","title":{"rendered":"Games Workshop says its senior managers aren&#8217;t excited about AI, prohibits its use and laments that it&#8217;s &#8216;included on our phones or laptops whether we like it or not&#8217;"},"content":{"rendered":"<article>\n<p>Warhammer company Games Workshop says that it does not allow generative AI in its products, and although some of its senior managers have investigated the technology, &#8220;none are that excited about it yet.&#8221;<\/p>\n<p>The comments came from Games Workshop CEO Kevin Rountree in the company&#8217;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/images.ctfassets.net\/ost7hseic9hc\/7lRczzQBbvA22PEmSVJN8K\/2de2f722e20e1d69b9aa3ed4e1b95678\/2025-26_half_year_report_v3.pdf\">half-yearly financial report<\/a> for the back end of 2025, in which it declared revenue of \u00a3332.1m ($445.9m USD), up from \u00a3299.5m ($402.1m USD) in 2024.<\/p>\n<p>Rountree goes on to explain GW&#8217;s &#8220;very cautious&#8221; internal policy on AI, which is that &#8220;we do not allow AI generated content or AI to be used in our design processes or its unauthorised use outside of GW including in any of our competitions.&#8221; Those&#8217;ll be the Golden Demon painting competitions, which <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/board-games\/games-workshop-officially-bans-the-use-of-ai-in-its-golden-demon-painting-competitions\/\">banned AI in 2024<\/a> after one of the previous year&#8217;s winners was found to have used AI-generated art created by Midjourney in a printed backdrop behind the miniature.<\/p>\n<p>While Rountree does say the company is &#8220;allowing those few senior managers to continue to be inquisitive about the technology&#8221;, this still comes off as an explicitly anti-AI stance. Rountree goes on to mention that GW spent the six months in question &#8220;hiring more creatives in multiple disciplines from concepting and art to writing and sculpting&#8221; rather than, say, laying them off and replacing them with chatbots that hallucinate.<\/p>\n<p>There&#8217;s also an amusingly personal tone of grievance to the complaint that &#8220;AI or machine learning engines seem to be automatically included on our phones or laptops whether we like it or not.&#8221; It&#8217;s nice to know that even the CEO of a multimillion-dollar company is annoyed by the insertion of AI into every single app or service, whether it&#8217;s relevant or not.<\/p>\n<p>In the Warhammer 40,000 setting AI is forbidden\u2014it stands for &#8220;Abominable Intelligence&#8221; in the Imperium and is considered tech-heresy by the tech-priests of the Adeptus Mechanicus. It&#8217;s amusing to see the company behind Warhammer 40,000 take a similar stance, although presumably they don&#8217;t agree with tech-priests about the value of turning employee&#8217;s skulls into flying drones with cameras in them.<\/p>\n<div class=\"product\"><a data-dimension112=\"e91403c9-e45e-442f-8bf1-d014c014bf22\" data-action=\"Deal Block\" data-label=\"Best Warhammer games\" data-dimension48=\"Best Warhammer games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1064px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:75.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"ZXZ88ANaBGAsP7Fre6j5BN\" name=\"space marine 2 techpriest\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/01\/games-workshop-says-its-senior-managers-arent-excited-about-ai-prohibits-its-use-and-laments-that-its-included-on-our-phones-or-laptops-whether-we-like-it-or-not.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1064\" height=\"798\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/best-warhammer-games-every-warhammer-game-ranked\/\" target=\"_blank\" data-dimension112=\"e91403c9-e45e-442f-8bf1-d014c014bf22\" data-action=\"Deal Block\" data-label=\"Best Warhammer games\" data-dimension48=\"Best Warhammer games\" data-dimension25=\"\"><strong>Best Warhammer games<\/strong><\/a><strong>: <\/strong>Fantasy epics<br \/><a href=\"https:\/\/www.pcgamer.com\/best-warhammer-40k-games\/\" target=\"_blank\"><strong>Best Warhammer 40K games<\/strong><\/a><strong>:<\/strong> The complete ranking<br \/><a href=\"https:\/\/www.pcgamer.com\/warhammer-TTRPGs\/\" target=\"_blank\"><strong>Best Warhammer TTRPGs<\/strong><\/a><strong>:<\/strong> Across all three settings<br \/><a href=\"https:\/\/www.pcgamer.com\/best-40k-books-novels\/\" target=\"_blank\"><strong>Best Warhammer 40K books<\/strong><\/a><strong>:<\/strong> Grimdark novels<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/software\/ai\/games-workshop-says-its-senior-managers-arent-excited-about-ai-prohibits-its-use-and-laments-that-its-included-on-our-phones-or-laptops-whether-we-like-it-or-not\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warhammer company Games Workshop says that it does not allow generative AI in its products, and although some of its senior managers have investigated the technology, &#8220;none are that excited about it yet.&#8221; The comments came from Games Workshop CEO Kevin Rountree in the company&#8217;s half-yearly financial report for the back end of 2025, in which it declared revenue of \u00a3332.1m ($445.9m USD), up from \u00a3299.5m ($402.1m USD) in 2024. Rountree goes on to explain GW&#8217;s &#8220;very cautious&#8221; internal policy on AI, which is that &#8220;we do not allow AI generated content or AI to be used in our design processes or its unauthorised use outside of GW including in any of our competitions.&#8221; Those&#8217;ll be the Golden Demon painting competitions, which banned AI in&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/games-workshop-says-its-senior-managers-arent-excited-about-ai-prohibits-its-use-and-laments-that-its-included-on-our-phones-or-laptops-whether-we-like-it-or-not\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1461312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[1997,1622],"class_list":["post-1461311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-ai","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Games Workshop says its senior managers aren&#039;t excited about AI, prohibits its use and laments that it&#039;s &#039;included on our phones or laptops whether we like it or not&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"Warhammer company Games Workshop says that it does not allow generative AI in its products, and although some of its senior managers have investigated the\" \/>\n<meta name=\"robots\" content=\"index, follow, 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