{"id":1451374,"date":"2026-01-05T17:16:25","date_gmt":"2026-01-05T17:16:25","guid":{"rendered":"http:\/\/4q42JqZNjfaWoiVKGUHKnV"},"modified":"2026-01-05T17:16:25","modified_gmt":"2026-01-05T17:16:25","slug":"the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-gets-the-glory","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-gets-the-glory\/","title":{"rendered":"The names of some of the most popular SSDs are changing so their new owner Sandisk gets the glory"},"content":{"rendered":"<article>\n<p>Sandisk is changing the names of its popular solid state drives. &#8216;Does Sandisk even make any popular SSDs right now?&#8217;, I hear you ask. Yes, it actually makes two of our top three <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/best-ssd-for-gaming\/\" target=\"_blank\">best SSDs for gaming<\/a>, though it&#8217;s not as obvious today as one might expect.<\/p>\n<p>Essentially, SSDs under the WD branding are actually owned by Sandisk. The two companies used to be one and the same\u2014with Sandisk a subsidiary of WD. However, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/ssds\/looks-like-we-wont-be-seeing-western-digital-ssds-in-our-gaming-pcs-as-the-company-hands-the-reins-back-over-to-sandisk\/\" target=\"_blank\">WD decided to separate from Sandisk<\/a>; WD would focus on the lucrative HDD business and Sandisk would become its own entity focused on SSDs.<\/p>\n<p>The split happened in February last year. It all went off without a hitch; the only problem being the branding. Sandisk, now independent from WD, had the company&#8217;s name on most of its best products.<\/p>\n<p>Today, that all changes. Sandisk is rolling out the &#8216;Optimus&#8217; brand, which includes three tiers:<\/p>\n<ul>\n<li><strong>Sandisk Optimus<\/strong><\/li>\n<li><strong>Sandisk Optimus GX<\/strong><\/li>\n<li><strong>Sandisk Optimus GX Pro<\/strong><\/li>\n<\/ul>\n<p>Yeah, heavy use of the letter X and the word &#8216;Pro&#8217;; nothing out of the ordinary for a tech brand here.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.30%;\"><img loading=\"lazy\" decoding=\"async\" id=\"cTEmd6uuXG2zqnqbHy52rF\" name=\"sandisk-optimus-product-family-pr\" alt=\"The new Sandisk Optimus branding on various SSDs.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/01\/the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-gets-the-glory.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1081\" attribution=\"\" endorsement=\"\" class=\"inline\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Sandisk)<\/span><\/figcaption><\/figure>\n<p>The most important thing is you are still able to spot existing products on the shelves under their new guise.<\/p>\n<p>The popular <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/ssds\/wd-black-sn7100-1-tb-review\/\" target=\"_blank\">WD_Black SN7100<\/a> will be filed under Optimus GX 7100, and the newly released WD Blue SN5100 as the Sandisk Optimus 5100.<\/p>\n<p>There&#8217;s also an Optimus GX Pro 850X, a match for the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/ssds\/wd-black-sn850x-8-tb-nvme-ssd-review\/\" target=\"_blank\">WD_Black SN850X<\/a>. While the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/ssds\/wd-black-sn8100-2-tb-nvme-ssd-review\/\" target=\"_blank\">WD_Black SN8100<\/a> is not currently listed on the new Sandisk Optimus website, one can assume it will go by &#8216;Optimus GX Pro 8100&#8217; from the images provided.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.30%;\"><img loading=\"lazy\" decoding=\"async\" id=\"y6h4aTgTm3JQoaznmHPbmF\" name=\"sandisk\" alt=\"The new Sandisk Optimus branding on various SSDs.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2026\/01\/the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-gets-the-glory-1.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1081\" attribution=\"\" endorsement=\"\" class=\"inline\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Sandisk)<\/span><\/figcaption><\/figure>\n<p>Sandisk has also announced a new, speedy 2230 drive, the Sandisk Optimus GX 7100M, with up to 2 TB capacity and a read speed up to 7,250 MB\/s.<\/p>\n<p>&#8220;Millions of people around the world know and trust our internal drives, and the new Sandisk Optimus branding perfectly matches the strength of our portfolio,&#8221; Anil Moolchandani, VP at Sandisk, says in a press release. &#8220;The family of internal SSD products are engineered to meet the demands of developer workflows and gaming environments for professionals, gamers, and other prosumers alike.&#8221;<\/p>\n<p>Though they won&#8217;t say it, a rebrand is something of a necessity, and will see Sandisk lose out on years of hard-earned reputation and brand recognition for WD drives.<\/p>\n<p>Products under the new brand will begin rolling out through the first half of 2026. And it&#8217;s only the name that&#8217;s changing\u2014the underlying hardware, coming largely from a joint venture between Sandisk and Kioxia, remains the same high-octane mix we&#8217;ve come to expect from both WD and Sandisk products over the years.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/ssds\/the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-now-gets-the-glory\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandisk is changing the names of its popular solid state drives. &#8216;Does Sandisk even make any popular SSDs right now?&#8217;, I hear you ask. Yes, it actually makes two of our top three best SSDs for gaming, though it&#8217;s not as obvious today as one might expect. Essentially, SSDs under the WD branding are actually owned by Sandisk. The two companies used to be one and the same\u2014with Sandisk a subsidiary of WD. However, WD decided to separate from Sandisk; WD would focus on the lucrative HDD business and Sandisk would become its own entity focused on SSDs. The split happened in February last year. It all went off without a hitch; the only problem being the branding. Sandisk, now independent from WD, had the&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/the-names-of-some-of-the-most-popular-ssds-are-changing-so-their-new-owner-sandisk-gets-the-glory\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1451375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[66,11099,9739],"class_list":["post-1451374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-hardware","tag-ssds","tag-storage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The names of some of the most popular SSDs are changing so their new owner Sandisk gets the glory | Arcader News<\/title>\n<meta name=\"description\" content=\"Sandisk is changing the names of its popular solid state drives. &#039;Does Sandisk even make any popular SSDs right now?&#039;, I hear you ask. 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