{"id":1376031,"date":"2025-10-30T20:39:14","date_gmt":"2025-10-30T20:39:14","guid":{"rendered":"http:\/\/BRMMZCihhvZmAwf9jFeQtj"},"modified":"2025-10-30T20:39:14","modified_gmt":"2025-10-30T20:39:14","slug":"dev-who-accidentally-listed-his-game-on-japanese-steam-as-shy-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/dev-who-accidentally-listed-his-game-on-japanese-steam-as-shy-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too\/","title":{"rendered":"Dev who accidentally listed his game on Japanese Steam as &#8216;Sh***y Dungeon&#8217; sees skyrocketing wishlists and sales: &#8216;Everyone was laughing and, honestly, I was laughing like crazy too!&#8217;"},"content":{"rendered":"<article>\n<p>Back in August, PCG&#8217;s Lincoln Carpenter reported on one of modern life&#8217;s little issues, in this case <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/a-game-was-unintentionally-listed-as-sh-y-dungeon-on-steam-in-japan-thanks-to-goofed-up-machine-translation\/\" target=\"_blank\">double-checking that machine translation tools are accurate<\/a>. Turin-based developer Paolo Nicoletti released a demo for his game The Crazy Hyper-Dungeon Chronicles on Japanese Steam after using machine tools to translate the text: and ended up listing the game as &#8220;Kuso Dungeon&#8221; which means &#8220;Shitty Dungeon&#8221; or &#8220;Crap Dungeon&#8221;.<\/p>\n<p>The game was released on Steam last week and, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.gamespark.jp\/article\/2025\/10\/28\/158848.html\" target=\"_blank\">speaking to Game*Spark<\/a>, Nicoletti says this was his most memorable moment in development. &#8220;Definitely the &#8216;Shitty Dungeon Incident,'&#8221; laughs Nicoletti. &#8220;When we released the demo on Steam, it didn&#8217;t have a professional Japanese translation yet. As a result, the title of this game was mistakenly localized as &#8216;Shitty Dungeon.'&#8221;<\/p>\n<p>Pictures of the game&#8217;s Steam page and title <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/ugetsutakosu4\/status\/1955592356285317412\" target=\"_blank\">quickly went viral<\/a> on Japanese social media, before spreading even more widely.<\/p>\n<p>&#8220;Everyone was laughing,&#8221; says Nicoletti, &#8220;and honestly, I was laughing like crazy too! It was a completely unintentional incident, but it garnered a lot of attention for the game and caused a huge increase in wishlists. It was accidental marketing at its finest!<\/p>\n<p>&#8220;The funny thing is that they were laughing at the name, not the game, which they actually appreciated and commented on positively.&#8221;<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:974px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:54.93%;\"><img loading=\"lazy\" decoding=\"async\" id=\"fcFbPF5A3BrTuPx7rF5UQ5\" name=\"GyOoIfEaUAAl95p\" alt=\"The Japanese-language Steam listing for The Crazy Hyper-Dungeon Chronicles, from when its name translated to \"Shitty Dungeon.\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/10\/dev-who-accidentally-listed-his-game-on-japanese-steam-as-shy-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"974\" height=\"535\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Valve, Fix-a-Bug, 2P Games, @ugetsutakosu4 on X)<\/span><\/figcaption><\/figure>\n<p>Nicoletti, who appropriately enough works under the studio name Fix-a-Bug, did subsequently correct the name. The Crazy Hyper-Dungeon Chronicles is now available and sitting at &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/store.steampowered.com\/app\/2510490\/The_Crazy_HyperDungeon_Chronicles\/#app_reviews_hash\" target=\"_blank\">Mostly Positive<\/a>&#8221; reviews on Steam, with its slightly wacky humour and old-school sensibilities landing with plenty of folks.<\/p>\n<p>&#8220;Some people told me that it reminded them of the feeling of &#8216;everything being a discovery&#8217; they had when they played older games,&#8221; says Nicoletti. &#8220;But the most memorable messages came from players who told me that it made them laugh out loud. To me, there&#8217;s no greater compliment than that.&#8221;<\/p>\n<p>The name will, unsurprisingly, not be changing back, even if it did lead to some minor viral success. After all, as Nicoletti says, some things are more important: &#8220;I can&#8217;t tell my mom &#8216;Hey Mom, the name of the game I made is Shitty Dungeon!'&#8221;<\/p>\n<div class=\"product\"><a data-dimension112=\"14a8c7c7-185b-49c2-9654-4cbe646540dc\" data-action=\"Deal Block\" data-label=\"2025 games\" data-dimension48=\"2025 games\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:400px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"Vji3V6i3HDWUHeQ22PrjFL\" name=\"New Project (8).jpg\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/10\/dev-who-accidentally-listed-his-game-on-japanese-steam-as-shy-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"400\" height=\"400\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/new-games-2025-upcoming-pc-release-schedule\/\" target=\"_blank\" data-dimension112=\"14a8c7c7-185b-49c2-9654-4cbe646540dc\" data-action=\"Deal Block\" data-label=\"2025 games\" data-dimension48=\"2025 games\" data-dimension25=\"\"><strong>2025 games<\/strong><\/a>: This year&#8217;s upcoming releases<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-pc-games\/\" target=\"_blank\"><strong>Best PC games<\/strong><\/a>: Our all-time favorites<br \/><a href=\"https:\/\/www.pcgamer.com\/the-50-best-free-pc-games\/\" target=\"_blank\"><strong>Free PC games<\/strong><\/a>: Freebie fest<br \/><a href=\"https:\/\/www.pcgamer.com\/best-fps-games\/\" target=\"_blank\"><strong>Best FPS games<\/strong><\/a>: Finest gunplay<br \/><a href=\"https:\/\/www.pcgamer.com\/best-rpgs-of-all-time\/\" target=\"_blank\"><strong>Best RPGs<\/strong><\/a>: Grand adventures<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-co-op-games\/\" target=\"_blank\"><strong>Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/dev-who-accidentally-listed-his-game-on-japanese-steam-as-sh-y-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in August, PCG&#8217;s Lincoln Carpenter reported on one of modern life&#8217;s little issues, in this case double-checking that machine translation tools are accurate. Turin-based developer Paolo Nicoletti released a demo for his game The Crazy Hyper-Dungeon Chronicles on Japanese Steam after using machine tools to translate the text: and ended up listing the game as &#8220;Kuso Dungeon&#8221; which means &#8220;Shitty Dungeon&#8221; or &#8220;Crap Dungeon&#8221;. The game was released on Steam last week and, speaking to Game*Spark, Nicoletti says this was his most memorable moment in development. &#8220;Definitely the &#8216;Shitty Dungeon Incident,&#8217;&#8221; laughs Nicoletti. &#8220;When we released the demo on Steam, it didn&#8217;t have a professional Japanese translation yet. As a result, the title of this game was mistakenly localized as &#8216;Shitty Dungeon.&#8217;&#8221; Pictures of&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/dev-who-accidentally-listed-his-game-on-japanese-steam-as-shy-dungeon-sees-skyrocketing-wishlists-and-sales-everyone-was-laughing-and-honestly-i-was-laughing-like-crazy-too\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1376032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[748],"class_list":["post-1376031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dev who accidentally listed his game on Japanese Steam as &#039;Sh***y 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