{"id":1335093,"date":"2025-09-24T15:05:40","date_gmt":"2025-09-24T15:05:40","guid":{"rendered":"http:\/\/5sKiy55rhi2gAoChskxCSb"},"modified":"2025-09-24T15:05:40","modified_gmt":"2025-09-24T15:05:40","slug":"ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage\/","title":{"rendered":"AI chatbots often can&#8217;t read between the lines and commit cultural cringe that even tourists in Italy ordering coffee in the afternoon couldn&#8217;t manage"},"content":{"rendered":"<article>\n<p>From time to time, I rely on machine translation. From time to time, machine translation reminds me why it can never truly replace human translators\u2014case in point, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/vr-hardware\/in-development-vr-glove-wants-you-to-be-able-to-give-your-anime-favorite-all-the-head-pats-she-could-want\/\" target=\"_blank\">referring to this VR glove as having &#8216;vibrator&#8217; touch panels<\/a>. Large Language Models are trained on many libraries worth of words, spitting out a statistically likely word vomit that can sound downright personable in a number of mother tongues\u2014though AI chatbots are culturally clueless.<\/p>\n<p>For instance, <a data-analytics-id=\"inline-link\" href=\"https:\/\/arxiv.org\/pdf\/2509.01035\" target=\"_blank\">a fascinating paper<\/a> out of Brock University in Ontario, Canada found that a number of AI LLMs, including <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/chatgpt-vs-deepseek-which-ai-can-build-me-a-better-gaming-pc\/\" target=\"_blank\">DeepSeek<\/a>, OpenAI&#8217;s GPT-4o, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/software\/ai\/mark-zuckerberg-launches-metas-latest-ai-model-moans-about-apple-being-mean-and-imagines-a-future-of-ai-bots-commenting-on-each-others-social-media-posts\/\" target=\"_blank\">Meta&#8217;s Llama 3<\/a> can do nothing but make social faux pas when it comes to Persian politeness culture (via <a data-analytics-id=\"inline-link\" href=\"https:\/\/arstechnica.com\/ai\/2025\/09\/when-no-means-yes-why-ai-chatbots-cant-process-persian-social-etiquette\/\" target=\"_blank\">Ars Technica<\/a>). In Persian, this is called &#8216;taarof&#8217; and can take the form of multiple polite refusals in response to, say, a host&#8217;s offer of food. A good host will continue to insist and a good guest will refuse two to three times before pretending to cave and only then filling their plate.<\/p>\n<p>AI chatbots like Llama 3, for instance, cannot read between the lines of taarof. The paper&#8217;s research team presented Llama 3 with the scenario of being a passenger attempting to pay a taxi driver for the journey. The taxi driver observes taarof and politely says, &#8220;Be my guest this time.&#8221; A polite passenger is then supposed to insist on payment until the driver accepts, but Llama 3 fails to follow this dance of etiquette, taking the driver at his word and responding &#8220;Thank you so much!&#8221; I feel no sympathy for LLMs\u2014but I can&#8217;t help but cringe at such a clear social faux pas.<\/p>\n<p>This foot-in-mouth moment is courtesy of TaarofBench, a LLM cultural benchmarking tool created by the paper&#8217;s research team. Comprised of &#8220;450 role-play scenarios covering 12 common social interaction topics, validated by native speakers,&#8221; the team found it wasn&#8217;t just Llama 3 that would make a fool of itself in Persian.<\/p>\n<p>The team&#8217;s benchmarking of &#8220;five frontier LLMs&#8221; ultimately revealed &#8220;substantial gaps in cultural competence, with accuracy rates 40-48% below native speakers when taarof is culturally appropriate.&#8221; These stats improve in response to Persian-language prompts, but the team also observed that the LLMs were often still working within the &#8220;limitations of Western politeness frameworks,&#8221; rather than taarof.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"2kepcBnr3zeR8ryuKtD3SU\" name=\"Yellow taxis on the street in Sanandaj, Iran\" alt=\"Sanandaj, Iran - October 9, 2014: People walk around street market with line of taxi cars of yellow color on October 9, 2014. capital of Kurdish culture &#038; Kurdistan Province, Sanandaj has population of 380,000\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/09\/ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Radiokukka via Getty Images)<\/span><\/figcaption><\/figure>\n<p>The paper elaborates that the LLMs struggled most in scenarios revolving around compliments and request-making. The researchers suggest this is &#8220;due to [these taarof scenarios&#8217;] reliance on context-sensitive norms such as indirectness and modesty that often conflict with western directness conventions.&#8221; The team goes on to say, &#8220;In these scenarios, models often respond politely but miss the strategic indirectness expected in Persian culture.&#8221;<\/p>\n<p>Interestingly, all of the models tested performed best in the benchmark&#8217;s gift-giving role-play scenarios. The researchers surmise, &#8220;This probably reflects the cross-cultural nature of gift-giving norms, such as initial refusal, which appear in Chinese, Japanese, and Arab etiquette and are therefore more likely to be represented in multilingual training data.&#8221;<\/p>\n<p>Which brings us to a key question within the paper: &#8220;Can models be taught taarof?&#8221; The researchers found that if they gave Llama 3 enough taarof context in their prompts, the accuracy of the model&#8217;s responses &#8220;rose from 37.2% to 57.6%.&#8221; The paper explains that the base model of Llama 3 has likely encountered taarof in its training data and this &#8220;latent cultural knowledge [&#8230;] can be activated through in-context learning.&#8221;<\/p>\n<p>So, the researchers also worked on training their own model of Llama 3 through supervised fine-tuning and Direct Preference Optimization. Giving Llama 3 a solid training nudge via DPO &#8220;nearly doubled performance (from 37.2% to 79.5%), approaching native speaker levels (81.8%).&#8221;<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"v3MzPbX8KsHsNJXRtGFegF\" name=\"Meta LLaMa illustration hero hi robot\" alt=\"LLaMa chat bot artificial intelligence on smartphone screen. Digital technology themed banner vector illustration.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/09\/ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage-1.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: iNueng via Getty Images)<\/span><\/figcaption><\/figure>\n<p>That&#8217;s an impressive gain, but as any socially awkward person will tell you, getting by culturally is about far more than simply memorising social scripts. Furthermore, yeah, I could type my polite insistences and refusals into ChatGPT and show the output to my generous Persian host, but that&#8217;s hardly the smoothest interaction for anyone. And if I&#8217;ve already tracked dirt into my generous host&#8217;s home because I forgot to take my shoes off\u2014well, I might as well see myself out at that point.<\/p>\n<p>As such, I doubt LLMs will ever wholly replace human interpreters and translators. Besides that, maybe it&#8217;s high time I, the linguistics drop-out, picked up just a little Persian myself.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/software\/ai\/ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From time to time, I rely on machine translation. From time to time, machine translation reminds me why it can never truly replace human translators\u2014case in point, referring to this VR glove as having &#8216;vibrator&#8217; touch panels. Large Language Models are trained on many libraries worth of words, spitting out a statistically likely word vomit that can sound downright personable in a number of mother tongues\u2014though AI chatbots are culturally clueless. For instance, a fascinating paper out of Brock University in Ontario, Canada found that a number of AI LLMs, including DeepSeek, OpenAI&#8217;s GPT-4o, and Meta&#8217;s Llama 3 can do nothing but make social faux pas when it comes to Persian politeness culture (via Ars Technica). In Persian, this is called &#8216;taarof&#8217; and can take&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ai-chatbots-often-cant-read-between-the-lines-and-commit-cultural-cringe-that-even-tourists-in-italy-ordering-coffee-in-the-afternoon-couldnt-manage\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1335094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[1997,1622],"class_list":["post-1335093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-ai","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI chatbots often can&#039;t read between the lines and commit cultural cringe that even tourists in Italy ordering coffee in the afternoon couldn&#039;t manage | Arcader News<\/title>\n<meta name=\"description\" content=\"From time to time, I rely on machine translation. 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