{"id":1290669,"date":"2026-03-29T21:14:19","date_gmt":"2026-03-29T21:14:19","guid":{"rendered":"http:\/\/u9P8N3LaGgFbUY9nkXXk2F"},"modified":"2026-03-29T21:14:20","modified_gmt":"2026-03-29T21:14:20","slug":"cars-have-had-real-life-dlc-for-a-while-but-now-volkswagens-gone-full-pay-to-win-locking-a-cars-max-horsepower-behind-a-subscription","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/cars-have-had-real-life-dlc-for-a-while-but-now-volkswagens-gone-full-pay-to-win-locking-a-cars-max-horsepower-behind-a-subscription\/","title":{"rendered":"Cars have had real-life DLC for a while, but now Volkswagen\u2019s gone full pay to win, locking a car’s max horsepower behind a subscription"},"content":{"rendered":"
\n

Some of the execs at Volkswagen must like Gacha games\u2060\u2014so much so that, as reported by Auto Express<\/a>, you now have to \u201csubscribe\u201d to get your car\u2019s full horsepower output with one of its new models.<\/p>\n

VW\u2019s proposition is this: buy a new ID.3\u2014the brand\u2019s \u201centry level\u201d (I remember when that used to mean <\u00a320,000, not over \u00a330k) electric hatchback\u2014in some of the mid-level trims, and you get a somewhat piddling 201 horsepower. But if you\u2019re feeling frisky, you can tack on a \u00a316.50\/mo subscription, or a one-time \u00a3649 fee, to break the paywall and unleash an extra 27hp. Sound familiar? Even to a novice gamer, this business model is probably old hat.<\/p>\n

I\u2019m no stranger to aftermarket car modifications \u201cunlocking\u201d more power. There\u2019s more of a special DIY feeling there, like overclocking your RTX 5080<\/a> or modding Skyrim to make elderly people graphically coherent<\/a>. But when features of your car are built in, and then the marque upcharges you to access them? That\u2019s where you lose me.<\/p>\n

Back in my day, you bought Need for Speed: Hot Pursuit 2 for the Nintendo GameCube, and that was it. You got the full game. But over the last two decades, as triple-A publishers learned to master the art of consumer exploitation via DLC and subscription models, buying a game these days can feel like buying a work in progress<\/a>. Trust me, I play Paradox grand strategy games.<\/p>\n

Auto manufacturers, a notoriously conservative bunch, were much slower to adopt this particular technique of wringing their buyers dry. But subscription features did start slowly creeping in in the late 2010s, as cars became integral parts of the “internet of things,” or the increasing number of formerly analogue objects and appliances that now have internet connectivity for some reason.<\/p>\n

BMW gained particular infamy for locking Apple CarPlay<\/a> and heated seats<\/a> (seriously, you can\u2019t make this up) behind a paywall. Luckily, consumers reacted so poorly that the company reversed course on both. But as any survival game expert will tell you, the horde of zombies outside your shelter don\u2019t go away just because they failed to break down your door the first time.<\/p>\n

I play 98% of my PC games on Steam\u2014including some pretty darn old releases. But recently I\u2019ve been wondering, what happens if\/when Valve goes under, or computer hardware advances to a point where my previous purchases are no longer compatible, or my library loses support in some other way? I bought my games on Steam, but do I really own them? When cars debut in early access, with paywall-locked features and live-service models, what happens when your trusty jalopy bricks while driving down the road? Oh wait; we already know<\/a>.<\/p>\n

<\/p>\n
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\"\"<\/p>\n<\/div>\n<\/div>\n<\/figure>\n

<\/a><\/p>\n

2025 games<\/strong><\/a>: This year’s upcoming releases
Best PC games<\/strong><\/a>: Our all-time favorites
Free PC games<\/strong><\/a>: Freebie fest
Best FPS games<\/strong><\/a>: Finest gunplay
Best RPGs<\/strong><\/a>: Grand adventures
Best co-op games<\/strong><\/a>: Better together<\/p>\n<\/div>\n<\/article>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Some of the execs at Volkswagen must like Gacha games\u2060\u2014so much so that, as reported by Auto Express, you now have to \u201csubscribe\u201d to get your car\u2019s full horsepower output with one of its new models. VW\u2019s proposition is this: buy a new ID.3\u2014the brand\u2019s \u201centry level\u201d (I remember when that used to mean<\/p>\n","protected":false},"author":1,"featured_media":1290670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-1290669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"\nCars have had real-life DLC for a while, but now Volkswagen\u2019s gone full pay to win, locking a car's max horsepower behind a subscription | Arcader News<\/title>\n<meta name=\"description\" content=\"Some of the execs at Volkswagen must like Gacha games\u2060\u2014so much so that, as reported by Auto Express, you now have to \u201csubscribe\u201d to get your car\u2019s full\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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