{"id":1242404,"date":"2026-02-27T23:03:02","date_gmt":"2026-02-27T23:03:02","guid":{"rendered":"http:\/\/erfappwS88fzxQoG366Nw7"},"modified":"2026-02-27T23:03:02","modified_gmt":"2026-02-27T23:03:02","slug":"ea-reportedly-expects-battlefield-6-to-bring-in-100-million-players-a-number-that-even-dice-devs-dont-think-is-feasible","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ea-reportedly-expects-battlefield-6-to-bring-in-100-million-players-a-number-that-even-dice-devs-dont-think-is-feasible\/","title":{"rendered":"EA reportedly expects Battlefield 6 to bring in 100 million players, a number that even DICE devs don&#8217;t think is feasible"},"content":{"rendered":"<article>\n<p>From the outside, the vibes around Battlefield 6 (yet to be officially titled) are pretty good. Spurred by a creative direction that&#8217;s essentially &#8220;let&#8217;s do Battlefield 3 and 4 again,&#8221; folks are liking what they&#8217;re seeing from those playtests that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/fps\/the-battlefield-subreddit-is-an-endless-feed-of-leaked-battlefield-6-gameplay-and-it-might-be-the-best-marketing-campaign-of-2025\/\" target=\"_blank\">keep leaking onto Reddit<\/a>.<\/p>\n<p>From the inside, Battlefield 6 development could be going better. As detailed in a report published today at <a data-analytics-id=\"inline-link\" href=\"https:\/\/arstechnica.com\/gaming\/2025\/07\/behind-the-next-battlefield-game-culture-clash-crunch-and-colossal-stakes\/\">Ars Technica<\/a>, EA&#8217;s grand multi-studio strategy for the future of Battlefield has proven more chaotic than harmonious.<\/p>\n<p>Battlefield 6&#8217;s budget has reportedly ballooned past $400 million, its campaign is far behind multiplayer, major features are undecided as the project enters alpha, and EA suits are setting sky-high expectations that its own developers don&#8217;t see as even remotely realistic.<\/p>\n<p>100 million: That&#8217;s the player count target EA established for Battlefield 6 &#8220;over a set period of time that included post-launch,&#8221; according to Ars Technica. It&#8217;s an ambitious (to put it mildly) target for a series that&#8217;s always enjoyed a niche appeal compared to Call of Duty, and whose mainstream importance has shrunk in recent years.<\/p>\n<p>&#8220;Obviously, Battlefield has never achieved those numbers before,&#8221; an EA employee told Ars. &#8220;It&#8217;s important to understand that over about that same period, 2042 has only gotten 22 million.&#8221; Even at the peak of the series&#8217; powers with Battlefield 1, as the employee notes, it achieved &#8220;maybe 30 million plus.&#8221;<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:3840px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"mXWDeWdBEFHUdxMyu5UXWD\" name=\"Battlefield Labs\" alt=\"Battlefield Labs reveal video still.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/07\/ea-reportedly-expects-battlefield-6-to-bring-in-100-million-players-a-number-that-even-dice-devs-dont-think-is-feasible.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"3840\" height=\"2160\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: EA)<\/span><\/figcaption><\/figure>\n<p>EA hopes a free-to-play battle royale mode, which Ars Technica calls a &#8220;core offering&#8221; of Battlefield 6, will help bridge the audience gap. We&#8217;ve <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reddit.com\/r\/Battlefield\/comments\/1kti0m0\/bf_labs_datamining_the_battle_royale_mode_new\/?utm_source=share&#038;utm_medium=web3x&#038;utm_name=web3xcss&#038;utm_term=1&#038;utm_content=share_button\">heard rumblings of a battle royale mode<\/a> through playtest leaks, but this Call of Duty: Warzone-like approach of giving away battle royale while charging for a &#8220;traditional&#8221; Battlefield experience is news.<\/p>\n<p>It&#8217;s a nice thought, but entrenched developers aren&#8217;t convinced EA has its head screwed on straight. According to Ars Technica&#8217;s sources, including numerous developers at DICE itself, &#8220;very few people&#8221; believe the 100 million target is realistic.<\/p>\n<p>&#8220;Among the things that we are predicting is that we won&#8217;t have to cannibalize anyone else&#8217;s sales,&#8221; an Ars Technica source said. &#8220;That there&#8217;s just such an appetite out there for shooters of this kind that we will just naturally be able to get the audience that we need.&#8221;<\/p>\n<p>The <a data-analytics-id=\"inline-link\" href=\"https:\/\/arstechnica.com\/gaming\/2025\/07\/behind-the-next-battlefield-game-culture-clash-crunch-and-colossal-stakes\/\">full Ars Technica report<\/a>, worth a thorough read, goes into detail on Battlefield 6&#8217;s other struggles, including employee burnout and a six-hour campaign that&#8217;s been behind schedule ever since EA shuttered <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/respawns-star-wars-fps-has-been-cancelled-battlefield-campaign-studio-ridgeline-games-is-being-closed\/\">Ridgeline<\/a>, the studio it opened specifically to make Battlefield campaigns, last year. As you might guess, there&#8217;s also tension between DICE (Battlefield&#8217;s creators) and the Vince Zampella-led franchise leadership installed by EA in Los Angeles.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/fps\/ea-reportedly-expects-battlefield-6-to-bring-in-100-million-players-a-number-that-even-dice-devs-dont-think-is-feasible\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the outside, the vibes around Battlefield 6 (yet to be officially titled) are pretty good. Spurred by a creative direction that&#8217;s essentially &#8220;let&#8217;s do Battlefield 3 and 4 again,&#8221; folks are liking what they&#8217;re seeing from those playtests that keep leaking onto Reddit. From the inside, Battlefield 6 development could be going better. As detailed in a report published today at Ars Technica, EA&#8217;s grand multi-studio strategy for the future of Battlefield has proven more chaotic than harmonious. Battlefield 6&#8217;s budget has reportedly ballooned past $400 million, its campaign is far behind multiplayer, major features are undecided as the project enters alpha, and EA suits are setting sky-high expectations that its own developers don&#8217;t see as even remotely realistic. 100 million: That&#8217;s the player&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ea-reportedly-expects-battlefield-6-to-bring-in-100-million-players-a-number-that-even-dice-devs-dont-think-is-feasible\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1242405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[91,748],"class_list":["post-1242404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-fps","tag-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EA reportedly expects Battlefield 6 to bring in 100 million players, a number that even DICE devs don&#039;t think is feasible | Arcader News<\/title>\n<meta name=\"description\" content=\"From the outside, the vibes around Battlefield 6 (yet to be officially titled) are pretty good. 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