{"id":1235651,"date":"2026-02-26T11:48:02","date_gmt":"2026-02-26T11:48:02","guid":{"rendered":"http:\/\/MQwzAoDBbrLWnnVZdWTRS4"},"modified":"2026-02-26T11:48:02","modified_gmt":"2026-02-26T11:48:02","slug":"british-regulator-takes-aim-at-googles-dominance-with-targeted-measures-to-address-specific-aspects-of-how-google-operates","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/british-regulator-takes-aim-at-googles-dominance-with-targeted-measures-to-address-specific-aspects-of-how-google-operates\/","title":{"rendered":"British regulator takes aim at Google&#8217;s dominance with &#8216;targeted measures to address specific aspects of how Google operates&#8217;"},"content":{"rendered":"<article>\n<p>Google has had a weird couple of years. In the US, it is being pushed to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/google-must-divest-the-chrome-browser-doj-renews-call-for-google-to-sell-chrome-and-android-could-be-next\/\" target=\"_blank\">divest the Chrome browser<\/a> and to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/the-us-doj-recommends-google-break-up-its-ad-tech-platform-in-light-of-illegal-monopoly-claims-google-disagrees-unsurprisingly\/\" target=\"_blank\">break up its ad-tech platform<\/a>. In the UK, things aren&#8217;t going that much better, as the Competition and Markets Authority (CMA) is looking to introduce &#8220;targeted measures to address specific aspects of how Google operates&#8221;.<\/p>\n<p>As spotted by the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cy4ym77rkgeo\" target=\"_blank\">BBC<\/a>, the CMA recently <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.gov.uk\/government\/news\/cma-takes-first-steps-to-improve-competition-in-search-services-in-the-uk\" target=\"_blank\">published its findings<\/a>, following its initial investigation into Google this January. Noting that &#8220;Google search accounts for more than 90% of all general search queries in the UK&#8221;, the report pays particular attention to the 200,000 businesses in the UK reliant on said search.<\/p>\n<p>The CMA claims its report is interested in promoting growth and competition whilst also &#8220;protecting UK consumers and businesses from unfair or harmful practices&#8221;. It is an attempt to designate Google with Strategic Market Status (SMS)<\/p>\n<p>An SMS, as <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.youtube.com\/watch?v=HpXY4TWVbR8\" target=\"_blank\">described by Will Hayter<\/a>, the Executive Director for Digital Markets, is a &#8220;possible designation that can be attached to a particular company when it has substantial and entrenched power and a position of strategic significance in respect of a digital activity in the UK.&#8221; As a result, the UK government can step in to make changes to how it operates to facilitate competition among partners.<\/p>\n<p>The central arguments made by the CMA are a push to require &#8220;choice screens to help people easily select and switch between search services&#8221;, alongside transparency around the ranking of search results. It also argues for companies to have recourse if they believe they are being unfairly ranked in Google search.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"hF9CqPG4h4hmTkKtVQ9FkX\" name=\"GettyImages-1243527183.jpg\" alt=\"Google headquarters is seen in Mountain View, California, United States on September 26, 2022.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/06\/british-regulator-takes-aim-at-googles-dominance-with-targeted-measures-to-address-specific-aspects-of-how-google-operates.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Tayfun Coskun\/Anadolu Agency via Getty Images)<\/span><\/figcaption><\/figure>\n<p>As well as these measures, the proposal argues that digital publishers should have greater transparency over how tools like Google&#8217;s AI services (AI assistant and AI overview) pull their data, how it&#8217;s attributed, and more. Fundamentally, these changes, if implemented, will significantly impact how Google functions in the UK.<\/p>\n<p>Sarah Cardell, the Chief Executive of the CMA, says, &#8220;These targeted and proportionate actions would give UK businesses and consumers more choice and control over how they interact with Google\u2019s search services&#8221;.<\/p>\n<p>The CMA has published its current findings whilst encouraging &#8220;views on its proposed designation decision and accompanying roadmap&#8221;. It will make a final decision on SMS designation by its deadline on October 13.<\/p>\n<p>It also claims, through its investigation, that &#8220;Google may not consistently provide fair search ranking and is able to rapidly (and with limited transparency over when or why) introduce changes to ranking.&#8221; It asserts that Google&#8217;s deals for default browser status with companies like Apple and Samsung have given it an advantage that makes it hard for competitors to keep up. <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.youtube.com\/watch?v=Z3__EwIgBRE\" target=\"_blank\">Will Hayter has argued<\/a>, in digital markets, &#8220;it&#8217;s absolutely vital that they [companies] operate in as competitive and as open a way as possible&#8221;<\/p>\n<p>Speaking to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.theregister.com\/2025\/06\/24\/google_strategic_market_status\/\" target=\"_blank\">The Register<\/a>, a spokesperson for Google said &#8220;the positive impact of Google Search on the UK is undeniable&#8221; and that &#8220;this announcement presents clear challenges to critical areas of our business in the UK&#8221;. The spokesperson continues, &#8220;We&#8217;re concerned that the scope of the CMA&#8217;s considerations remains broad and unfocused, with a range of interventions being considered before any evidence has been provided&#8221;.<\/p>\n<p>It is worth noting that SMS designation does not imply wrongdoing, and Cardell said in their investigation, &#8220;Google search has delivered tremendous benefits&#8221;.<\/p>\n<p>This is not the first time CMA has crossed the PC Gamer news desk. Back in 2022, the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/uk-cma-to-investigate-apple-and-google-over-possible-cloud-gaming-dominance\/\" target=\"_blank\">CMA investigated both Google and Apple<\/a> for alleged cloud gaming dominance (<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/well-now-we-know-why-google-closed-stadia\/\" target=\"_blank\">RIP Google Stadia)<\/a>. As well as this, the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/uk-mps-question-why-the-cma-blocked-microsofts-dollar687b-activision-blizzard-deal-cma-says-it-wont-be-turning-a-blind-eye-to-anti-competitive-mergers\/\" target=\"_blank\">CMA initially blocked Microsoft $68.7B deal with Activision Blizzard in 2023<\/a>. The CMA <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.gov.uk\/government\/news\/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers\" target=\"_blank\">previously objected<\/a> to Google&#8217;s ad tech late last year, too. Google has been in the CMA&#8217;s sights for some time, and we&#8217;ll have to wait until October to see how this specific proposal shapes out.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/british-regulator-takes-aim-at-googles-dominance-with-targeted-measures-to-address-specific-aspects-of-how-google-operates\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has had a weird couple of years. In the US, it is being pushed to divest the Chrome browser and to break up its ad-tech platform. In the UK, things aren&#8217;t going that much better, as the Competition and Markets Authority (CMA) is looking to introduce &#8220;targeted measures to address specific aspects of how Google operates&#8221;. As spotted by the BBC, the CMA recently published its findings, following its initial investigation into Google this January. Noting that &#8220;Google search accounts for more than 90% of all general search queries in the UK&#8221;, the report pays particular attention to the 200,000 businesses in the UK reliant on said search. The CMA claims its report is interested in promoting growth and competition whilst also &#8220;protecting UK&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/british-regulator-takes-aim-at-googles-dominance-with-targeted-measures-to-address-specific-aspects-of-how-google-operates\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1235652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[66],"class_list":["post-1235651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-hardware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British regulator takes aim at Google&#039;s dominance with &#039;targeted measures to address specific aspects of how Google operates&#039; | Arcader News<\/title>\n<meta name=\"description\" content=\"Google has had a weird couple of years. 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