{"id":1170738,"date":"2026-02-12T21:39:04","date_gmt":"2026-02-12T21:39:04","guid":{"rendered":"https:\/\/www.polygon.com\/?p=556065"},"modified":"2026-02-12T21:39:04","modified_gmt":"2026-02-12T21:39:04","slug":"court-denies-build-a-bears-request-to-be-sent-3000-squishmallows-as-part-of-lawsuit","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/court-denies-build-a-bears-request-to-be-sent-3000-squishmallows-as-part-of-lawsuit\/","title":{"rendered":"Court denies Build-A-Bear\u2019s request to be sent 3,000 Squishmallows as part of lawsuit"},"content":{"rendered":"<figure> <img decoding=\"async\" alt=\"A Getty photo of a collection of Squishmallows in various sizes and colors\" data-caption=\"\" data-portal-copyright=\"Photo: Maggie Shannon\/The Washington Post via Getty Images\" data-has-syndication-rights=\"1\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/04\/court-denies-build-a-bears-request-to-be-sent-3000-squishmallows-as-part-of-lawsuit.jpg\" \/><figcaption><\/figcaption><\/figure>\n<p class=\"has-text-align-none\">Kelly Toys, the maker of the <a href=\"https:\/\/www.polygon.com\/23579586\/pokemon-squishmallow-pikachu-gengar-20-inch-jazwares\">ever-popular Squishmallows<\/a>, and stuff-it-yourself plush company Build-A-Bear have <a href=\"https:\/\/www.polygon.com\/24071997\/squishmallows-build-a-bear-legal-fight\">been at it in court for well over a year now<\/a>. Both Kelly Toys and Build-A-Bear filed their own respective lawsuits in February 2024, in different courts. Kelly Toys\u2019 was filed in California, where its lawyers argue Build-A-Bear\u2019s <a href=\"https:\/\/www.buildabear.com\/stuffed-animals\/build-a-bear-collections\/skoosherz\">Skoosherz line<\/a> looks too much like Squishmallows; Build-A-Bear filed its own lawsuit in Missouri, where its lawyers want a judge to determine that you can\u2019t really trademark cute, rounded stuffed animals.<\/p>\n<p class=\"has-text-align-none\">The companies have been going back and forth with amended complaints and motions to dismiss for months. <a href=\"https:\/\/news.bloomberglaw.com\/ip-law\/build-a-bears-lawsuit-over-squishmallows-fails-in-missouri\">Build-A-Bear\u2019s Missouri lawsuit was dismissed<\/a> in August 2024. That same month, Build-A-Bear filed a counterclaim against Kelly Toys, effectively looking for the same things from the California court \u2014 to declare that Build-A-Bear doesn\u2019t have any trademark issues with Kelly Toys and Squishmallows. Squishmallows, for their part, were released in 2016 and are known for being super squishy and for their distinctive oval shape. Skoosherz were debuted in 2024 and are similarly cylindrical, squishy, and based off Build-A-Bear\u2019s other stuffed animals.<\/p>\n<p class=\"has-text-align-none\">The counterclaim has also effectively outlined the history of cute, squishy, and somewhat rounded stuffed animals; Build-A-Bear says this style of stuffed animal has existed for decades, including Squishables, Ty\u2019s Beanie Ballz, and Kid Robot\u2019s Yummy World stuffed animals. Kelly Toys and Ty have actually been at it for decades; Kelly Toys\u2019 then-vice president Dan Kelly took out an ad in the Los Angeles Times in 1997 to accuse Ty \u201c<a href=\"https:\/\/www.latimes.com\/archives\/la-xpm-1997-05-31-mn-64204-story.html\">of threatening to destroy his Little Mini Bean Pal Babies<\/a>.\u201d Kelly Toys <a href=\"https:\/\/www.worldipreview.com\/trademark\/toymaker-kellytoy-sues-ty-over-puffies-plush-toy-19273\">sued Ty<\/a> for its Squish-a-Boos and Puffies lines, Tee Turtle for its Flip-A-Mallows, and Dan-Dee International for its Squishy line. Kelly Toys also has a bunch of other lawsuits ongoing against Chinese storefronts on Alibaba. Several of these lawsuits have been dismissed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/04\/court-denies-build-a-bears-request-to-be-sent-3000-squishmallows-as-part-of-lawsuit.png\" alt=\"A visual comparison between a cow and frog Squishmallow and Build-A-Bear\u2019s cow and frog Skoosherz \u2014 in both cases, rounded, legless plush animals\" title=\"A visual comparison between a cow and frog Squishmallow and Build-A-Bear\u2019s cow and frog Skoosherz \u2014 in both cases, rounded, legless plush animals\" data-has-syndication-rights=\"1\" data-caption=\"\" data-portal-copyright=\"\" \/><\/p>\n<p class=\"has-text-align-none\">Since the counterclaim, both sides have begun the process of discovery \u2014 a way to bring forth evidence in the case. Because this is a <a href=\"https:\/\/www.mandourlaw.com\/trade-dress-infringement\/\">trade dress lawsuit<\/a>, there\u2019s an emphasis on the look and feel of the products; to fully gather enough information to make its case, Build-A-Bear\u2019s lawyers have requested Kelly Toys provide them with samples of the full line of Squishmallows, or roughly 3,000 plush toys. The lawyers argued they must be able to physically inspect all the stuffed animals, because Kelly Toys \u201chave put the physical feel of the products at issue by including it as part of their asserted trade dress rights,\u201d <a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cacd.914506\/gov.uscourts.cacd.914506.58.0.pdf\">according to a court filing<\/a>. The burden of doing that, Build-A-Bear\u2019s lawyers said, is their own doing \u201cby putting their 3000 products at issue in multiple lawsuits against different competitors.\u201d<\/p>\n<p class=\"has-text-align-none\">A judge denied that request. \u201cAccordingly, the Court finds that some degree of physical inspection would be appropriate here, though, as discussed below, an inspection of all 3000 products would be obviously disproportionate to the needs of the case,\u201d <a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cacd.914506\/gov.uscourts.cacd.914506.58.0.pdf\">according to court minutes<\/a> filed on April 25. The judge suggested Build-A-Bear inspect photos of all Squishmallows, and physically inspect <em>some<\/em> of them. Build-A-Bear continued to argue against that decision in a filing uploaded on April 8, in an attempt to sway the judge to \u201cdecline to award\u201d attorney\u2019s fees and costs related to the request. <\/p>\n<p class=\"has-text-align-none\">\u201cIndeed, it is difficult to imagine how Plaintiffs could establish the most basic element of their claims at summary judgment and trial \u2013 namely, that thousands of uniquely different products have a single trade dress comprised of five different elements across an entire line of thousands and thousands of unique products \u2014 without producing those physical products in discovery, no less,\u201d <a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cacd.914506\/gov.uscourts.cacd.914506.60.0.pdf\">Build-A-Bear\u2019s lawyer wrote<\/a>.<\/p>\n<p class=\"has-text-align-none\">A trial date hasn\u2019t been set yet, but Build-A-Bear and Kelly Toys currently have until May 23 to complete fact discovery before a pre-trial conference in December.<\/p>\n<p><a href=\"https:\/\/www.polygon.com\/toys\/556065\/squishmallows-build-a-bear-copyright-trademark-lawsuit\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelly Toys, the maker of the ever-popular Squishmallows, and stuff-it-yourself plush company Build-A-Bear have been at it in court for well over a year now. Both Kelly Toys and Build-A-Bear filed their own respective lawsuits in February 2024, in different courts. Kelly Toys\u2019 was filed in California, where its lawyers argue Build-A-Bear\u2019s Skoosherz line looks too much like Squishmallows; Build-A-Bear filed its own lawsuit in Missouri, where its lawyers want a judge to determine that you can\u2019t really trademark cute, rounded stuffed animals. The companies have been going back and forth with amended complaints and motions to dismiss for months. Build-A-Bear\u2019s Missouri lawsuit was dismissed in August 2024. That same month, Build-A-Bear filed a counterclaim against Kelly Toys, effectively looking for the same things from&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/court-denies-build-a-bears-request-to-be-sent-3000-squishmallows-as-part-of-lawsuit\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1170739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1170738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Court denies Build-A-Bear\u2019s request to be sent 3,000 Squishmallows as part of lawsuit | Arcader News<\/title>\n<meta name=\"description\" content=\"Kelly Toys, the maker of the 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