{"id":1163524,"date":"2026-02-11T00:11:09","date_gmt":"2026-02-11T00:11:09","guid":{"rendered":"http:\/\/7okdrGm7BjrQKbdiUVgnWH"},"modified":"2026-02-11T00:11:09","modified_gmt":"2026-02-11T00:11:09","slug":"same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future\/","title":{"rendered":"Same plan, different CEO: Intel&#8217;s Lip-Bu Tan laments &#8216;past mistakes&#8217; while promising a brighter &#8216;engineering focused&#8217; future"},"content":{"rendered":"<article>\n<div class=\"youtube-video\" data-nosnippet >\n<div class=\"video-aspect-box\"><iframe data-lazy-priority=\"low\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/wui5-4VQjY0\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>Intel&#8217;s new CEO, Lip-Bu Tan, leant heavily into the company&#8217;s failures in his debut <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.youtube.com\/watch?v=vqR9UibseME\" target=\"_blank\">keynote performance at the Intel Vision 2025 event<\/a>, yesterday. He also promised that the future would be brighter thanks to a new more responsive, &#8216;engineering first&#8217; approach. The catch? It&#8217;s hard to see how Tan&#8217;s vision is terribly different from that of Intel&#8217;s ousted CEO Pat Gelsinger.<\/p>\n<p>The opening of Tan&#8217;s keynote was humble, to say the least. He spoke of Intel &#8220;falling short of expectations,&#8221; having &#8220;a lot of hard work ahead,&#8221; and needing to &#8220;correct past mistakes.&#8221; He also conceded that the company had &#8220;lost quite a bit of talent&#8221; in recent years and that it had been &#8220;very hard to watch Intel struggle.&#8221;<\/p>\n<p>His solution? In simple terms, Intel must return to its roots as &#8220;an engineering first company.&#8221; That sounds like an excellent idea. But it&#8217;s also very much the same idea that was behind the installation of his predecessor, Pat Gelsinger.<\/p>\n<p>When Gelsinger was installed at the helm, there was a near universal sigh of relief. Finally, the narrative went, an engineer was back in control of Intel instead of a marketing bod.<\/p>\n<p>Of course, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/processors\/intel-ceo-pat-gelsinger-retires-leading-intel-has-been-the-honor-of-my-lifetime\/\" target=\"_blank\">Gelsinger was <del>elbowed out<\/del> retired from<\/a>, Intel last year. So what&#8217;s different this time around? That&#8217;s hard to say. Tan didn&#8217;t go into any specifics, either with new Intel products or customers for its customer foundry or fab business.<\/p>\n<p>Put it this way, if you were expecting Tan to announce a killer new chip or a vital customer, you&#8217;d have been disappointed. He didn&#8217;t even go into details over aspirations for future product. He did not, for instance, commit Intel to producing an AI chip to take on Nvidia directly.<\/p>\n<p>So, what did he say?<\/p>\n<p>One interesting insight was that Tan&#8217;s view of Intel&#8217;s future flips the company&#8217;s product development process on its head. &#8220;In the past, Intel&#8217;s approach has been inside out. We design hardware, then you figure out developing the software to make it work,&#8221; he said.<\/p>\n<p>But no longer. In future, Intel will start with the problems that customers have, then build products to solve them. &#8220;The world has changed, you have to flip that around,&#8221; Tan said.<\/p>\n<p>More broadly, it looks like Tan wants Intel to be far more customer centric. &#8220;We will reinvent how we engage with the customer and it begins today,&#8221; he said.<\/p>\n<p>He did reaffirm Intel&#8217;s commitment to pushing out its <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/processors\/intel-says-next-gen-panther-lake-laptop-chips-on-its-new-18a-silicon-are-still-on-track-for-later-this-year-but-things-are-more-complicated-on-the-desktop\/\" target=\"_blank\">next-gen Panther Lake laptop CPU on the all-important new 18A process<\/a> later this year. But there was no product news as such. The same applies to Intel&#8217;s foundry business. Tan did not announce a big new customer for Intel&#8217;s fabs, but he did hint that the identity of key partners was now nailed down.<\/p>\n<p>&#8220;You need two or three very important customers,&#8221; he said, explaining that, &#8220;they&#8217;re going to help us to drive the performance and yield, and I know these few customers very well.&#8221; Will Nvidia or AMD figure among them? Maybe even Apple? Arguably, it&#8217;ll be Tan&#8217;s ability to secure foundry customers that will define his success\u2014and that of Intel.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1565px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:50.35%;\"><img loading=\"lazy\" decoding=\"async\" id=\"z2TUqP2AmjsBy9YeZ6U3w4\" name=\"Lip-Bu Tan\" alt=\"Lip-Bu Tan's keynote\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/04\/same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1565\" height=\"788\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Lip-Bu Tan says Intel will be much more customer-centric from here on. <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Intel)<\/span><\/figcaption><\/figure>\n<p>Tan also emphasised that Intel needed to reclaim some of its lost talent. &#8220;We lost quite a bit of talent. That&#8217;s my top priority, to recruit some of the best talent in the industry to rejoin or join Intel,&#8221; he said.<\/p>\n<p>All of which means the wait for something really exciting from Intel goes on. If it was me, the one question I&#8217;d want answered is, &#8220;where&#8217;s the innovation?&#8221; I can point to AMD, Nvidia, Apple, whoever, and say, &#8220;looks there&#8217;s some innovation.&#8221;<\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/nvidia-announces-dlss-4-with-multi-frame-generation-says-it-can-help-multiply-frame-rates-by-up-to-8x-over-traditional-brute-force-rendering\/\" target=\"_blank\">With Nvidia, maybe it&#8217;s DLSS<\/a> and the use of ML, or the company&#8217;s huge and complex GPUs, which have no direct competition. With AMD, it was first with chiplets and 3D cache and the more recently released <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/processors\/amd-says-it-took-four-goes-to-get-its-new-strix-halo-uber-apu-right-and-that-included-designing-new-cpu-dies-that-put-threadripper-in-the-palm-of-your-hands\/\" target=\"_blank\">Strix Halo APU<\/a> with a 256-bit memory bus, chiplets and a huge (by APU standards) iGPU.<\/p>\n<p>Apple, meanwhile, will do you a small PC in a box that offers 512 GB of unified memory for running AI models locally. And so on. But what&#8217;s the really obviously innovative Intel product of late?<\/p>\n<p>Anywho, Lip-Bu Tan and Intel together have plenty to prove and much to do. But then that applied to Pat Gelsinger and it&#8217;s not clear he was given enough time to really see his plan through. The man himself says, &#8220;It will take some time, I am very patient.&#8221; How long investors and the Intel board will be willing wait is another matter entirely.<\/p>\n<div class=\"product\"><a data-dimension112=\"c1871292-7005-4457-973a-9cf4d09e9685\" data-action=\"Deal Block\" data-label=\"Best CPU for gaming\" data-dimension48=\"Best CPU for gaming\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"6YnzywGGRfcnNjLz2FRjx9\" name=\"1646306533.jpg\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/04\/same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1920\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><strong><br \/><\/strong><a href=\"https:\/\/www.pcgamer.com\/best-cpu-for-gaming\/\" target=\"_blank\" data-dimension112=\"c1871292-7005-4457-973a-9cf4d09e9685\" data-action=\"Deal Block\" data-label=\"Best CPU for gaming\" data-dimension48=\"Best CPU for gaming\" data-dimension25=\"\"><strong>Best CPU for gaming<\/strong><\/a>: Top chips from Intel and AMD.<br \/><a href=\"https:\/\/www.pcgamer.com\/best-gaming-motherboards\/\" target=\"_blank\"><strong>Best gaming motherboard<\/strong><\/a>: The right boards.<br \/><a href=\"https:\/\/www.pcgamer.com\/the-best-graphics-cards\/\" target=\"_blank\"><strong>Best graphics card<\/strong><\/a>: Your perfect pixel-pusher awaits.<br \/><a href=\"https:\/\/www.pcgamer.com\/best-ssd-for-gaming\/\" target=\"_blank\"><strong>Best SSD for gaming<\/strong><\/a>: Get into the game first.<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/processors\/same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intel&#8217;s new CEO, Lip-Bu Tan, leant heavily into the company&#8217;s failures in his debut keynote performance at the Intel Vision 2025 event, yesterday. He also promised that the future would be brighter thanks to a new more responsive, &#8216;engineering first&#8217; approach. The catch? It&#8217;s hard to see how Tan&#8217;s vision is terribly different from that of Intel&#8217;s ousted CEO Pat Gelsinger. The opening of Tan&#8217;s keynote was humble, to say the least. He spoke of Intel &#8220;falling short of expectations,&#8221; having &#8220;a lot of hard work ahead,&#8221; and needing to &#8220;correct past mistakes.&#8221; He also conceded that the company had &#8220;lost quite a bit of talent&#8221; in recent years and that it had been &#8220;very hard to watch Intel struggle.&#8221; His solution? In simple terms,&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/same-plan-different-ceo-intels-lip-bu-tan-laments-past-mistakes-while-promising-a-brighter-engineering-focused-future\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1163525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[66,10710],"class_list":["post-1163524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-hardware","tag-processors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Same plan, different CEO: Intel&#039;s Lip-Bu Tan laments &#039;past mistakes&#039; while promising a brighter &#039;engineering focused&#039; future | Arcader News<\/title>\n<meta name=\"description\" content=\"Intel&#039;s new CEO, Lip-Bu Tan, leant heavily into the company&#039;s failures in his debut keynote performance at the Intel Vision 2025 event, yesterday. 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