{"id":1157630,"date":"2026-02-09T14:26:23","date_gmt":"2026-02-09T14:26:23","guid":{"rendered":"http:\/\/5xbimzG4zkGTMjdz8DtaZC"},"modified":"2026-02-09T14:26:23","modified_gmt":"2026-02-09T14:26:23","slug":"ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar\/","title":{"rendered":"Ubisoft says don&#8217;t compare Assassin&#8217;s Creed Shadows&#8217; success to Valhalla: The latter launched in Covid&#8217;s &#8216;perfect storm&#8217; and feedback on platforms &#8216;less affected by review bombing&#8217; is stellar"},"content":{"rendered":"<article>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/assassins-creed-shadows-is-a-hit-and-steam-played-a-significant-role-in-that-27-percent-of-activations-were-on-pc-and-its-the-2nd-biggest-ac-launch-of-all-time\/\">Assassin&#8217;s Creed Shadows is doing very well<\/a>. Incredibly well. You wouldn&#8217;t believe how well it&#8217;s doing. But despite it all, it&#8217;s not doing <em>quite<\/em> as well as AC Valhalla did back in November 2020\u2014Shadows is the second-biggest launch in the series&#8217; long history, not the first.<\/p>\n<p>But per an internal Ubisoft email seen by <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ign.com\/articles\/dont-compare-assassins-creed-shadows-launch-to-the-perfect-storm-valhalla-benefitted-from-ubisoft-internal-email-says-compare-it-to-origins-odyssey-and-mirage\" target=\"_blank\">IGN<\/a>, the company&#8217;s telling employees that it&#8217;s not exactly an apples-to-apples comparison to compare Shadows and Valhalla. &#8220;Valhalla launched under extraordinary conditions,&#8221; says Ubi&#8217;s internal comms, smack-dab in the middle of &#8220;widespread lockdowns and brand-new console hardware.&#8221;<\/p>\n<p>The former of those two things kind of sucked for you and me, but they were great for entertainment businesses. &#8220;It was a perfect storm we may never see again,&#8221; says Ubisoft.<\/p>\n<p>So what does that mean for how the company is thinking about Shadows? &#8220;It\u2019s more meaningful to compare Shadows to entries like Origins, Odyssey, and Mirage\u2014games released in more typical cycles,&#8221; it says, and if you look at Shadows&#8217; performance from that angle it&#8217;s &#8220;already setting a new bar.&#8221;<\/p>\n<p>And while companies are always gonna spin their latest thing as a mondo-success, this seems pretty fair to me. It&#8217;s undeniable that the videogame industry as a whole got absolutely zooted, just tremendously high on the hog from all the cash that poured in when we were all locked indoors over 2020 and 2021. It&#8217;s a bit of a statistical outlier: not necessarily something to look to when you&#8217;re trying to figure out your actual long-term trends.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:2560px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"qpwwUusgSmUn3hZwZVswQ9\" name=\"assassins creed shadows romance options\" alt=\"Assassin's Creed Shadows romance options - Naoe and an injured Gennoji sitting next to each other talking.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/03\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"2560\" height=\"1440\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Naoe is shocked by Gennoji&#8217;s thoughtless statements on AC Shadows&#8217; relative ROI. <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Ubisoft)<\/span><\/figcaption><\/figure>\n<p>For its part, Ubisoft talks up &#8216;player engagement&#8217; in the email. &#8220;Feedback across moderated, verified platforms\u2014those less affected by review bombing\u2014remains incredibly positive,&#8221; it says. In fact, it&#8217;s at &#8220;record levels,&#8221; which I&#8217;m sure is quite nice, even if it&#8217;s gonna be money earned, not attention paid, that ultimately decides where Shadows ranks in Ubi&#8217;s history books.<\/p>\n<p>Oh, and Ubisoft once again emphasises that <em>not <\/em>keeping all its games off of Steam for a ridiculously long time was a good idea: the stats it&#8217;s seeing &#8220;are a strong validation of our decision to return to the platform.&#8221; No kidding.<\/p>\n<div class=\"product\"><a data-dimension112=\"744884bc-b3cf-44e6-9b5a-d22bf5e7bfdb\" data-action=\"Deal Block\" data-label=\"AC Shadows review\" data-dimension48=\"AC Shadows review\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1080px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"ZtpqSTuMhGRvPUGkubDKRU\" name=\"ac shadows boxout\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/03\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1080\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/assassins-creed-shadows-review\" target=\"_blank\" data-dimension112=\"744884bc-b3cf-44e6-9b5a-d22bf5e7bfdb\" data-action=\"Deal Block\" data-label=\"AC Shadows review\" data-dimension48=\"AC Shadows review\" data-dimension25=\"\"><strong>AC Shadows review<\/strong><\/a>: Late bloomer<br \/><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-best-weapons\" target=\"_blank\"><strong>Best AC Shadows weapons<\/strong><\/a>: Superior firepower<strong><br \/><\/strong><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-best-armour\" target=\"_blank\"><strong>Best AC Shadows armour<\/strong><\/a>: The best threads<br \/><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-skills-best\" target=\"_blank\"><strong>Best AC Shadows skills<\/strong><\/a>: Level up<br \/><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-scouts-increase\" target=\"_blank\"><strong>AC Shadows scouts<\/strong><\/a>: Get more trusty recons<br \/><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-rations-upgrades\" target=\"_blank\"><strong>AC Shadows rations<\/strong><\/a>: Get more healing items<br \/><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ac-shadows-shadow-projects-unlock-rewards\" target=\"_blank\"><strong>AC Shadows Shadow Projects<\/strong><\/a>: Free loot<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/assassins-creed\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assassin&#8217;s Creed Shadows is doing very well. Incredibly well. You wouldn&#8217;t believe how well it&#8217;s doing. But despite it all, it&#8217;s not doing quite as well as AC Valhalla did back in November 2020\u2014Shadows is the second-biggest launch in the series&#8217; long history, not the first. But per an internal Ubisoft email seen by IGN, the company&#8217;s telling employees that it&#8217;s not exactly an apples-to-apples comparison to compare Shadows and Valhalla. &#8220;Valhalla launched under extraordinary conditions,&#8221; says Ubi&#8217;s internal comms, smack-dab in the middle of &#8220;widespread lockdowns and brand-new console hardware.&#8221; The former of those two things kind of sucked for you and me, but they were great for entertainment businesses. &#8220;It was a perfect storm we may never see again,&#8221; says Ubisoft. So what&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1157631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[23,296,748],"class_list":["post-1157630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-action","tag-assassins-creed","tag-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ubisoft says don&#039;t compare Assassin&#039;s Creed Shadows&#039; success to Valhalla: The latter launched in Covid&#039;s &#039;perfect storm&#039; and feedback on platforms &#039;less affected by review bombing&#039; is stellar | Arcader News<\/title>\n<meta name=\"description\" content=\"Assassin&#039;s Creed Shadows is doing very well. Incredibly well. You wouldn&#039;t believe how well it&#039;s doing. But despite it all, it&#039;s not doing quite as well\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/ubisoft-says-dont-compare-assassins-creed-shadows-success-to-valhalla-the-latter-launched-in-covids-perfect-storm-and-feedback-on-platforms-less-affected-by-review-bombing-is-stellar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ubisoft says don&#039;t compare Assassin&#039;s Creed Shadows&#039; success to Valhalla: The latter launched in Covid&#039;s &#039;perfect storm&#039; and feedback on platforms &#039;less affected by review bombing&#039; is stellar | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Assassin&#039;s Creed Shadows is doing very well. 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