{"id":1141242,"date":"2026-02-05T18:23:13","date_gmt":"2026-02-05T18:23:13","guid":{"rendered":"http:\/\/2d9iaQh4chomfNKvn3HfsV"},"modified":"2026-02-05T18:23:13","modified_gmt":"2026-02-05T18:23:13","slug":"after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it\/","title":{"rendered":"After a run of RTX 50-series launches with seemingly little availability and mega price tags, I&#8217;m left wondering &#8216;is that it?&#8217;"},"content":{"rendered":"<article>\n<p>The embers are still hot from Nvidia&#8217;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/nvidia-rtx-5070-founders-edition-review\/\" target=\"_blank\">RTX 5070 graphics card<\/a> launch, but looking around, you&#8217;d be hard-pressed to tell anything happened at all.<\/p>\n<p>I&#8217;ve covered a good few GPU launches in my time, including the crypto\/covid-driven shortages, and I&#8217;ve been a customer trying to buy a GPU in the past. So I get that it&#8217;s pretty much guaranteed to be a horrible time to secure a graphics card, or really any tech, on release day. But there&#8217;s something about the RTX 50-series launch that feels completely futile.<\/p>\n<p>Over our lunch today, my colleagues and I were <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/live\/news\/nvidia-rtx-5070-launch-stock-and-prices\/\" target=\"_blank\">searching for the RTX 5070<\/a>. We hit the main places: in the US that&#8217;s Best Buy, Newegg, B&#038;H, Micro Center; in the UK that&#8217;s Scan, Overclockers, Ebuyer, and even high street chain Currys. We even went further afield to the more niche retailers, such as MSI&#8217;s own webstore and Novatech (remember them?).<\/p>\n<p>And what did we find?<\/p>\n<p>Nothing much at all, really. A handful of overpriced RTX 5070s, like the one below, and none at MSRP, bar one noted as entered into Newegg&#8217;s lottery system, Newegg Shuffle. The ones we did find were getting <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/best-buy-outs-a-load-of-non-msrp-rtx-5070-cards-and-many-are-priced-above-usd700-and-up-near-rtx-5070-ti-levels-ouch\/\">up to the MSRP of the RTX 5070 Ti of $749<\/a>, though that was about as ephemeral a price tag for the Ti as the $549 price tag of the RTX 5070.<\/p>\n<p>Blink and they&#8217;re gone, too. Even the overpriced ones.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1825px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:38.90%;\"><img loading=\"lazy\" decoding=\"async\" id=\"2zmCMKtujmyHjn9MCHj2CV\" name=\"asus-tuf-gaming-rtx-5070-in-stock-newegg\" alt=\"Asus TUF Gaming RTX 5070 OC at Newegg in stock\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/03\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1825\" height=\"710\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Asus, Newegg)<\/span><\/figcaption><\/figure>\n<p>It was all pretty bleak, leading us on the team to say things such as &#8220;I honestly didn&#8217;t think it would be this bad&#8221; and &#8220;I haven&#8217;t seen the FE model go up at all&#8221;.<\/p>\n<p>Yeah, the Founders Edition model, the saving grace for gamers everywhere as a card that&#8217;s actually sold at MSRP\u2026 it was noted as &#8220;Coming soon&#8221; at Best Buy and, with multiple staff members watching, turned to &#8220;Out of stock&#8221; without a single one of us seeing it ever noted as available. Nvidia&#8217;s website in the UK was the official carrier for the FE, supposedly, and again, we never saw it arrive.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1379px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:29.15%;\"><img loading=\"lazy\" decoding=\"async\" id=\"RiZLFYiMvKPtztpdzaPFxc\" name=\"image (40)\" alt=\"RTX 5070 FE at Best Buy\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/03\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1379\" height=\"402\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Nvidia, Best Buy)<\/span><\/figcaption><\/figure>\n<p>The worst thing is, this wasn&#8217;t an isolated event. I also watched the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/live\/news\/nvidia-rtx-5070-ti-launch-day-listings-and-prices\/\" target=\"_blank\">RTX 5070 Ti launch<\/a> closely, and the RTX 5070 launch was basically just a re-run of the Ti card launch. There were few to no MSRP cards, some overpriced third-party units, and it was all largely gone in a flash and left a foul smell in the air afterwards.<\/p>\n<p>This feels a little different to previous periods of catastrophic supply issues. During the double whammy of Covid-19 and cryptocurrency mining on GPUs at its peak, you couldn&#8217;t buy a graphics card without treating searching for one like a new, all-encompassing hobby. It sucked. But where that was huge demand for a product combined with global shipping and production issues to make one awful experience for the average gamer, this launch feels like it was doomed from the start.<\/p>\n<p>The lack of MSRP cards has to sting the worst. Whatever the reasoning behind it, manufacturers are not prepared to sell many cards close to Nvidia&#8217;s MSRP. Is that Nvidia&#8217;s MSRP that&#8217;s the problem? Manufacturers? Are retailers making it worse to cover their bottom line? Whatever the reason, the problem has seen to sting gamers the most, as we&#8217;re looking at real-world prices often so far in excess of MSRP for Nvidia&#8217;s cards, they&#8217;re practically the price for the next tier of GPU up.<\/p>\n<p>Paying $1,000 for a graphics card stings. Paying $1,000 for a graphics card that should cost $750 is worse.<\/p>\n<p>I&#8217;m not offering any sort of solution here, but I&#8217;d be keen to hear one. Something, anything, from Nvidia about how it might help ease this problem. Same goes for AMD if it cannot keep a lid on third-party prices (<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/im-as-excited-as-the-next-guy-for-amds-9070-series-launch-but-the-lack-of-reference-cards-has-me-worried-about-how-real-its-msrp-will-be\/\" target=\"_blank\">for its lack of a reference card<\/a>) with its RX 9070-series launch tomorrow, led by the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/amd-radeon-rx-9700-xt-review-asus-prime-oc\/\" target=\"_blank\">RX 9070 XT<\/a>. If this is the new reality of graphics card prices, why?<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:3180px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.23%;\"><img loading=\"lazy\" decoding=\"async\" id=\"CUHorjPmgwYMBr2TTLEmUf\" name=\"msi-rtx-5070-ti-gaming-trio-06\" alt=\"MSI RTX 5070 Ti Gaming Trio OC Plus graphics card under a red light\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/03\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"3180\" height=\"1788\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Future)<\/span><\/figcaption><\/figure>\n<p>Going back to Nvidia, its latest GPUs are built on a similar process node to their RTX 40-series predecessors. Bar the genuinely huge RTX 5090 chip, they&#8217;re no larger than last gen, and in the case of the RTX 5070, its GPU is smaller than the AD104 die used on the RTX 4070. The memory might cost a little more, and maybe there&#8217;s a degree of demand (for the 5070?), but this feels like a weirdly paper launch for a graphics card generation a long time coming.<\/p>\n<p>It&#8217;s just been a tough watch, from my point of view. These last few launches have been brutal and unforgiving. I&#8217;ve mentioned it with my colleagues, but systems put in place to reward people through Discord participation just for <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/zotac-beats-those-dastardly-gpu-scalpers-by-selling-rtx-50-series-graphics-cards-to-actual-gamers-courtesy-of-their-discord-channel\/\" target=\"_blank\">the <em>chance <\/em>to buy a full-price graphics card<\/a> feel extremely bleak to me. Some colleagues disagree with that, saying it&#8217;s a good shot at a card for loyal customers, but I don&#8217;t understand why there&#8217;s the need for it right now. The world isn&#8217;t a great place with wars and tariffs, but the direct impact of Covid and cryptocurrency on graphics card supply was at least easier to understand.<\/p>\n<p>I offer no answers here\u2014sorry if you wanted some\u2014but this is more of just an exasperated sigh of a story. As far as paper launches go, of which there have been many, this one feels like one of the worst I&#8217;ve covered. And I&#8217;m sure there are some stats out there that make it sound like Nvidia sold a bajillion cards, which might be true, but I certainly haven&#8217;t seen much proof of that on the ground. And the prices\u2026 don&#8217;t get me started on those again.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/graphics-cards\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The embers are still hot from Nvidia&#8217;s RTX 5070 graphics card launch, but looking around, you&#8217;d be hard-pressed to tell anything happened at all. I&#8217;ve covered a good few GPU launches in my time, including the crypto\/covid-driven shortages, and I&#8217;ve been a customer trying to buy a GPU in the past. So I get that it&#8217;s pretty much guaranteed to be a horrible time to secure a graphics card, or really any tech, on release day. But there&#8217;s something about the RTX 50-series launch that feels completely futile. Over our lunch today, my colleagues and I were searching for the RTX 5070. We hit the main places: in the US that&#8217;s Best Buy, Newegg, B&#038;H, Micro Center; in the UK that&#8217;s Scan, Overclockers, Ebuyer, and&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/after-a-run-of-rtx-50-series-launches-with-seemingly-little-availability-and-mega-price-tags-im-left-wondering-is-that-it\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1141243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[791,66],"class_list":["post-1141242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-graphics-cards","tag-hardware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After a run of RTX 50-series launches with seemingly little 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