{"id":1132584,"date":"2026-02-03T14:43:52","date_gmt":"2026-02-03T14:43:52","guid":{"rendered":"http:\/\/eXkPrmeQ5oeDcJoasYQHzi"},"modified":"2026-02-03T14:43:52","modified_gmt":"2026-02-03T14:43:52","slug":"bioware-co-founder-greg-zeschuk-considered-taking-over-ea-from-the-inside-but-he-was-thwarted-by-an-mmo","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/bioware-co-founder-greg-zeschuk-considered-taking-over-ea-from-the-inside-but-he-was-thwarted-by-an-mmo\/","title":{"rendered":"BioWare co-founder Greg Zeschuk considered taking over EA &#8216;from the inside&#8217;, but he was thwarted by an MMO"},"content":{"rendered":"<article>\n<p>There&#8217;s a parallel universe where BioWare&#8217;s co-founders staged a coup on the back of a Star Wars MMO launch and took over EA, changing it from the inside. At least, that was a dream harboured by Greg Zeschuk, before he left the company with fellow founder Ray Muzyka in 2012.<\/p>\n<p>Chatting with Simon Parkin on his <a data-analytics-id=\"inline-link\" href=\"https:\/\/shows.acast.com\/my-perfect-console\">My Perfect Console<\/a> podcast (cheers, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.timeextension.com\/news\/2025\/02\/ea-gives-you-enough-rope-to-hang-yourself-bioware-co-founder-on-his-dream-of-taking-over-ea-from-the-inside\">Time Extension<\/a>), Zeschuk discussed his final days at the company he founded, which had been acquired by EA four years prior. The last game to be released under Zeschuk and Muzyka&#8217;s reign was Star Wars: The Old Republic\u2014and Zeschuk had high hopes for it.<\/p>\n<p>&#8220;I lived in Austin for two-and-a-half years making Star Wars the Old Republic [and] I knew that was kind of a one-way trip,&#8221; he said. &#8220;If it was super successful, super duper successful, Ray and I would have probably launched a bid to try and take over EA from the inside, being the corporate pirates that we are. But it needed to be like $2 billion a year successful. But it didn\u2019t work out so I was like, &#8216;Ah, I&#8217;m fine.'&#8221;<\/p>\n<p>The Old Republic was a huge endeavour: a massive MMO, with completely distinct stories for every class, full voice acting, and dialogue featuring BioWare-style ethical dilemmas. It was also one of the most expensive videogames ever developed. The Old Republic was far from a dud, and perseveres today, though it&#8217;s now developed by Broadsword, not BioWare Austin. But this was the era of the prospective WoW-killer, and SWTOR was no WoW-killer\u2014just like every other contender.<\/p>\n<p>So there was no BioWare coup. Not that the success of one MMO would have handed them the company by itself, but it would&#8217;ve been valuable leverage. Honestly, changing things from the inside sounds like a quick route to the Dark Side. Maybe it&#8217;s better that they got out.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:850px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:54.59%;\"><img loading=\"lazy\" decoding=\"async\" id=\"cg6mGdyWZAQ49KjzNiywun\" name=\"625e0b99cd1b3a53178add28e741fd0c39d67173\" alt=\"Chilling out on a speeder\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/02\/bioware-co-founder-greg-zeschuk-considered-taking-over-ea-from-the-inside-but-he-was-thwarted-by-an-mmo.png\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"850\" height=\"464\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: EA)<\/span><\/figcaption><\/figure>\n<p>Zeschuck isn&#8217;t a fan of big companies, he said, so I suspect he would have had a bad time running one. &#8220;Big companies exist to exploit properties. They exist to exploit games. Most of the big North American guys, they\u2019re just good at \u2018Hey, let\u2019s just squeeze the most money out of this franchise.\u2019 They don\u2019t kind of create a lot of them, and I kind of realised early on that I like making games. I don\u2019t like just operating.&#8221;<\/p>\n<p>EA has long been held up as the reason the BioWare of today isn&#8217;t what it once was, emphasised by the stories of mismanagement, interference and the publisher&#8217;s obsession with <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/ea-has-learned-all-the-wrong-lessons-from-dragon-age-the-veilguard-and-its-going-to-be-disastrous-for-the-future-of-mass-effect-if-it-even-has-a-future\/\">live-service cash cows<\/a>. But, as Zeschuk notes, plenty of great things have come out of the studio since the acquisition\u2014including most of the Mass Effect and Dragon Age games. &#8220;It was actually a pretty successful run.&#8221; This run, though, seems to be <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/dragon-age\/after-years-of-holding-out-hope-2024-was-the-year-i-finally-gave-up-on-bioware\/\">well and truly over<\/a>.<\/p>\n<p>Zeschuk&#8217;s episode of My Perfect Console is available for <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.patreon.com\/myperfectconsole\">Patreon subscribers<\/a> now, and will be out for everyone else later this week.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/rpg\/bioware-co-founder-greg-zeschuk-considered-taking-over-ea-from-the-inside-but-he-was-thwarted-by-an-mmo\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a parallel universe where BioWare&#8217;s co-founders staged a coup on the back of a Star Wars MMO launch and took over EA, changing it from the inside. At least, that was a dream harboured by Greg Zeschuk, before he left the company with fellow founder Ray Muzyka in 2012. Chatting with Simon Parkin on his My Perfect Console podcast (cheers, Time Extension), Zeschuk discussed his final days at the company he founded, which had been acquired by EA four years prior. The last game to be released under Zeschuk and Muzyka&#8217;s reign was Star Wars: The Old Republic\u2014and Zeschuk had high hopes for it. &#8220;I lived in Austin for two-and-a-half years making Star Wars the Old Republic [and] I knew that was kind of&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/bioware-co-founder-greg-zeschuk-considered-taking-over-ea-from-the-inside-but-he-was-thwarted-by-an-mmo\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1132585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[748,34],"class_list":["post-1132584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-games","tag-rpg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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