{"id":1107769,"date":"2026-01-28T15:29:01","date_gmt":"2026-01-28T15:29:01","guid":{"rendered":"http:\/\/Exc4UmYnto26g4gRarNZ6a"},"modified":"2026-01-28T15:29:01","modified_gmt":"2026-01-28T15:29:01","slug":"this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots\/","title":{"rendered":"This ultra-cool Apollo computer-inspired smartwatch looks rather beautiful but at the same time weirdly incongruous with the fashion-man model shots"},"content":{"rendered":"<article>\n<p>Everyone knows Apollo is just awesomely cool, right? Not the Greek god, even though he is the god of archery, but <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.nasa.gov\/the-apollo-program\/\" target=\"_blank\">NASA&#8217;s moon landing missions<\/a> of the late 1960s and early 1970s. It&#8217;s so cool that one British watch-making company has decided that the ultimate way to show your love for all things Apollo is to strap a DSKY-lookalike computer to your wrist. But it&#8217;s also decided that the best way to market this is to use fashion-man pose shots.<\/p>\n<p>I have a confession to make and it&#8217;s one that I&#8217;d best get right out of the way now. I am <em>obsessed<\/em> with Apollo. I was born half a year after the first Moon landing and my formative years as a child were spent recreating every mission, rocket, and near-disaster with cardboard tubs and plastic bricks. It&#8217;s a passion that&#8217;s not dulled one iota, in all the years that have since passed.<\/p>\n<p>So when I first clapped my eyes on the <a data-analytics-id=\"inline-link\" href=\"https:\/\/apollo-instruments.com\/\" target=\"_blank\">DSKY Moonwatch<\/a>, my limbic system was lit up like a Christmas tree. But then once I started to scroll through the various marketing images, quite a few of the lights in that tree decided to shut off.<\/p>\n<p>But let&#8217;s back up for a second. The <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ibiblio.org\/apollo\/yaDSKY.html#gsc.tab=0\" target=\"_blank\">DSKY<\/a> was the display and keyboard (dis-key) for the AGC or Apollo Guidance Computer, the latter being a hugely significant piece of computing history, though not exactly easy to convert into a wristwatch. You can have a go at programming it yourself, thanks to <a data-analytics-id=\"inline-link\" href=\"https:\/\/svtsim.com\/moonjs\/agc.html\" target=\"_blank\">online simulators<\/a>, but I hasten to point out that the DSKY Moonwatch by British firm Apollo Instruments doesn&#8217;t function like the AGC one bit.<\/p>\n<p>Well, not <em>yet<\/em>, at least as the firm says on its website that it will be &#8216;further enhanced with regular software updates from Apollo Instruments and contributions from our online community.&#8217; So there&#8217;s hope!<\/p>\n<p>Anyway, as much as I love Apollo and anything associated with it, I&#8217;m not sure the DSKY Moonwatch is right for me. First of all, as one would imagine with such a unique design, it&#8217;s not exactly cheap: \u00a3779 in the UK, including VAT, and \u00a3659 for other countries, minus taxes. I suppose in the world of custom watches, that <em>is<\/em> cheap and it&#8217;s more of a collector&#8217;s item, rather than a wear-it-every-day item.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"EdurGKgaPkSafm2NPQU4zV\" name=\"dsky-moonwatch-2\" alt=\"Promotional images for the DSKY Moonwatch by Apollo Instruments\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1920\" height=\"1080\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Apollo Instruments)<\/span><\/figcaption><\/figure>\n<p>But what&#8217;s really putting me off, for reasons that I can&#8217;t quite put my finger on, are the marketing shots. In some ways, they&#8217;re of the same age as Apollo and I half expected to see some pictures including cigarettes and other aspects of advertising now long gone. I get a whole &#8216;fashion-man&#8217; vibe from them and as someone who is very much <em>not<\/em> a &#8216;fashion-man&#8217;, I feel that I&#8217;m not the kind of person who Apollo Instruments wants buying its watch.<\/p>\n<p>Yet I am, because of my Apollo obsession, and I can&#8217;t help but feel that I&#8217;m not alone in this regard. The DSKY Moonwatch may well be a roaring success for them but I wonder if a simpler\/cheap build, with a lower price, and a more geek-focused marketing strategy would have been a better decision. Time will tell, I guess.<\/p>\n<div class=\"product\"><a data-dimension112=\"fce5f3ab-7c61-4f7b-bd66-a655fdc4f9fa\" data-action=\"Deal Block\" data-label=\"Best gaming PC\" data-dimension48=\"Best gaming PC\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1500px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"cLHXUVfQ97mAGcMCS5uym6\" name=\"gaming-pc-pink.jpg\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1500\" height=\"1500\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><strong><br \/><\/strong><a href=\"https:\/\/www.pcgamer.com\/best-gaming-pc\/\" target=\"_blank\" data-dimension112=\"fce5f3ab-7c61-4f7b-bd66-a655fdc4f9fa\" data-action=\"Deal Block\" data-label=\"Best gaming PC\" data-dimension48=\"Best gaming PC\" data-dimension25=\"\"><strong>Best gaming PC<\/strong><\/a>: The top pre-built machines.<br \/><a href=\"https:\/\/www.pcgamer.com\/best-gaming-laptop\/\" target=\"_blank\"><strong>Best gaming laptop<\/strong><\/a>: Great devices for mobile gaming.<\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows Apollo is just awesomely cool, right? Not the Greek god, even though he is the god of archery, but NASA&#8217;s moon landing missions of the late 1960s and early 1970s. It&#8217;s so cool that one British watch-making company has decided that the ultimate way to show your love for all things Apollo is to strap a DSKY-lookalike computer to your wrist. But it&#8217;s also decided that the best way to market this is to use fashion-man pose shots. I have a confession to make and it&#8217;s one that I&#8217;d best get right out of the way now. I am obsessed with Apollo. I was born half a year after the first Moon landing and my formative years as a child were spent recreating&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/this-ultra-cool-apollo-computer-inspired-smartwatch-looks-rather-beautiful-but-at-the-same-time-weirdly-incongruous-with-the-fashion-man-model-shots\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1107770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[66],"class_list":["post-1107769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-hardware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This ultra-cool Apollo computer-inspired smartwatch looks rather beautiful but at the same time weirdly incongruous with the fashion-man model shots | Arcader News<\/title>\n<meta name=\"description\" content=\"Everyone knows Apollo is just awesomely cool, right? 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