{"id":1089741,"date":"2026-01-24T12:40:12","date_gmt":"2026-01-24T12:40:12","guid":{"rendered":"http:\/\/djQ8dTTYMsNZJSLmUL9KWM"},"modified":"2026-01-24T12:40:12","modified_gmt":"2026-01-24T12:40:12","slug":"lg-wants-to-turn-your-smart-tv-into-an-xbox-announces-cloud-gaming-partnership-with-microsoft","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/lg-wants-to-turn-your-smart-tv-into-an-xbox-announces-cloud-gaming-partnership-with-microsoft\/","title":{"rendered":"LG wants to turn your Smart TV into an Xbox, announces cloud gaming partnership with Microsoft"},"content":{"rendered":"<article>\n<p>Chances are that, like me, you&#8217;ve been unable to escape the chorus of &#8216;This is an Xbox.&#8217; This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage. Well, it&#8217;s time to add one more venue to the list: LG Smart TVs.<\/p>\n<p>LG has announced a partnership that will specifically <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.lgnewsroom.com\/2025\/01\/lg-and-xbox-partner-to-expand-cloud-gaming-experience-on-lg-smart-tvs\/\" target=\"_blank\">bring cloud gaming to their smart TVs via the Xbox app<\/a>, promising &#8220;access to hundreds of games.&#8221; As you may already suspect, the price of entry is a Game Pass membership, with LG particularly keen to highlight the Ultimate-tier in their announcement. This $19.99 a month subscription tier will offer the option to &#8220;stream a catalog of select Xbox games [you already] own&#8221; to your LG Smart TV, as well as access to &#8220;highly anticipated releases like <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/avowed-is-a-thoroughly-old-fashioned-rpg-adventure-but-after-the-disappointments-of-dragon-age-the-veilguard-and-starfield-that-might-be-exactly-what-we-need\/\" target=\"_blank\">Avowed<\/a>&#8221; at launch. However, the full details of this partnership with Xbox dreams a little bigger than a single app announcement.<\/p>\n<p>Additionally, those with one of LG&#8217;s newest Smart TVs will have access to the Gaming Portal. LG pitches this as a &#8220;versatile, gaming centric hub\u2026designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.&#8221;<\/p>\n<p>To me, this suggests LG&#8217;s cloud gaming dreams don&#8217;t end with Xbox. For example, I recently wrote about Nvidia&#8217;s long-awaited, finally announced <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/dedicated-Nvidia-Geforce-now-app-on-steam-decks-and-mixed-reality-headsets\/\" target=\"_blank\">dedicated GeForce Now app coming to Steam Decks<\/a> later this year. It hardly seems like a stretch for LG to get chatting with Nvidia about bringing their cloud gaming subscription service to their Smart TVs too.<\/p>\n<p>Theorising aside, the announcement&#8217;s emphasis wasn&#8217;t just on ease of use, with those aforementioned webOS app games &#8220;playable with the remote controller,&#8221; but also discoverability. Though I&#8217;ve not yet seen little of LG&#8217;s Smart TV Gaming portal, attempting to balance &#8220;cloud gaming apps, the top 10 most popular games, editor\u2019s picks, and other tailored, user-friendly gaming experiences,&#8221; leads me to suspect yet another crowded UI.<\/p>\n<p>I&#8217;m already struggling with the non-problem of &#8216;too much to play&#8217;\u2014now my Smart TV&#8217;s promising the same sort of decision paralysis that effectively ended my Netflix subscription.<\/p>\n<p>Still, so long as the intended audience&#8217;s internet connection can support streaming, bringing cloud gaming to Smart TVs seems like a no-brainer. Though still an expensive TV for many, chances are that it&#8217;s a cost some will prioritise over splashing out on either a separate, full-price console or gaming PC, and that&#8217;s an audience Xbox understandably wants to properly introduce itself to. Microsoft is simply joining up the dots on &#8216;This is an Xbox.&#8217;<\/p>\n<p>Anyway, I have a confession to make: yes, it was tempting to kick this news post off with a quip to the tune of &#8220;See this can of Monster? That&#8217;s an Xbox,&#8221; but I thought better of it. In the spirit of sharing, I also decided against this old groaner: &#8220;See my chicken hutch? That&#8217;s an eggs-box.&#8221; You&#8217;re welcome.<\/p>\n<div class=\"product\"><a data-dimension112=\"5afc101a-88b7-4639-956c-3e10226ffa58\" data-action=\"Deal Block\" data-label=\"Catch up with CES 2025\" data-dimension48=\"Catch up with CES 2025\" target=\"_blank\" rel=\"nofollow\"><\/p>\n<figure class=\"van-image-figure \" >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1080px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\"><img loading=\"lazy\" decoding=\"async\" id=\"ASXmzRRyJnHMmbMqV8mPyE\" name=\"1735909906.jpg\" caption=\"\" alt=\"\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/lg-wants-to-turn-your-smart-tv-into-an-xbox-announces-cloud-gaming-partnership-with-microsoft.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"1080\" height=\"1080\" attribution=\"\" endorsement=\"\" credit=\"\" class=\"\"><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p><\/a><\/p>\n<p><strong>Catch up with <\/strong><a href=\"https:\/\/www.pcgamer.com\/tag\/ces-2025\/\" target=\"_blank\" data-dimension112=\"5afc101a-88b7-4639-956c-3e10226ffa58\" data-action=\"Deal Block\" data-label=\"Catch up with CES 2025\" data-dimension48=\"Catch up with CES 2025\" data-dimension25=\"\"><strong>CES 2025<\/strong><\/a><strong>: <\/strong>We&#8217;re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.<\/p>\n<p><a class=\"view-deal button\" href=\"\" target=\"_blank\" rel=\"nofollow\" data-dimension112=\"5afc101a-88b7-4639-956c-3e10226ffa58\" data-action=\"Deal Block\" data-label=\"Catch up with CES 2025\" data-dimension48=\"Catch up with CES 2025\" data-dimension25=\"\">View Deal<\/a><\/p>\n<\/div>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/hardware\/gaming-monitors\/lg-wants-to-turn-your-smart-tv-into-an-xbox-announces-cloud-gaming-partnership-with-microsoft\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chances are that, like me, you&#8217;ve been unable to escape the chorus of &#8216;This is an Xbox.&#8217; This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage. Well, it&#8217;s time to add one more venue to the list: LG Smart TVs. LG has announced a partnership that will specifically bring cloud gaming to their smart TVs via the Xbox app, promising &#8220;access to hundreds of games.&#8221; As you may already suspect, the price of entry is a Game Pass membership, with LG particularly keen to highlight the Ultimate-tier in their announcement. This $19.99 a month subscription tier will offer the option to &#8220;stream&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/lg-wants-to-turn-your-smart-tv-into-an-xbox-announces-cloud-gaming-partnership-with-microsoft\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1089742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[10680,66],"class_list":["post-1089741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-monitors","tag-hardware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG wants to turn your Smart TV into an Xbox, announces cloud gaming partnership with Microsoft | Arcader News<\/title>\n<meta name=\"description\" content=\"Chances are that, like me, you&#039;ve been unable to escape the chorus of &#039;This is an Xbox.&#039; 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