{"id":1088051,"date":"2026-01-24T04:24:42","date_gmt":"2026-01-24T04:24:42","guid":{"rendered":"https:\/\/www.polygon.com\/?p=500266"},"modified":"2026-01-24T04:24:42","modified_gmt":"2026-01-24T04:24:42","slug":"2025-is-pc-gamings-victory-lap","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/2025-is-pc-gamings-victory-lap\/","title":{"rendered":"2025 is PC gaming\u2019s victory lap"},"content":{"rendered":"<figure> <img decoding=\"async\" alt=\"A photo of the white Steam Deck OLED taken from the side, so that the viewer can see the top of the console and its buttons and triggers\" data-caption=\"\" data-portal-copyright=\"Photo: Valve\ufeff\" data-has-syndication-rights=\"1\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/2025-is-pc-gamings-victory-lap.png\" \/><figcaption><\/figcaption><\/figure>\n<p class=\"has-drop-cap has-text-align-none\">Sometimes a failure is just a good idea with bad timing. Consider the Steam Machine.<\/p>\n<p class=\"has-text-align-none\">In 2013, at the height of the console gaming era, Valve, the owner and operator of Steam, the biggest PC digital video game storefront, announced an attempt to mainstream PC gaming with a \u201cconsole-like\u201d experience \u2014 and convert millions of console gamers to Steam shoppers along the way.\u00a0At the time, consoles were thriving, home to exclusives and the assumed first stop for 90% of AAA releases.\u00a0<\/p>\n<p class=\"has-text-align-none\">The Steam Machine wasn\u2019t one literal machine, but a conceptual blueprint for gaming PC manufacturers to create cheaper, itty-bitty PCs that fit comfortably under a living room TV.&nbsp;<\/p>\n<p class=\"has-text-align-none\">Players would surf through their video game libraries in an operating system that looked less like a Windows desktop and more like an Xbox UI. And to do so, they\u2019d use a special controller that blended the console controls of the past with the laptop trackpads of\u2026 well, also the past.<\/p>\n<p class=\"has-text-align-none\">Despite the hopes of many industry analysts, the Steam Machine project, which promised all the benefits of PC gaming with no headaches, led to a paltry set of middling gaming PCs. Valve mothballed the strategy in 2018.<\/p>\n<p class=\"has-text-align-none\">Of course, that\u2019s not the end of the story. Far from it.&nbsp;<\/p>\n<p class=\"has-text-align-none\">Though the hardware died, the dream nonetheless persisted. The Steam Machine has <a href=\"https:\/\/www.theverge.com\/2024\/12\/6\/24315098\/valve-steam-machines-steamos-steam-deck-vr\">inspired more industry changes in its death<\/a> than most video game consoles do in life. Valve\u2019s primary goal was to get its storefront on more screens, but it was the Steam Machine\u2019s secondary function \u2014 popularizing PCs \u2014 that resonated.<\/p>\n<p class=\"has-text-align-none\">A decade ago, according to a <a href=\"https:\/\/www.visualcapitalist.com\/video-game-industry-revenues-by-platform\/#google_vignette\">chart by Visual Capitalist<\/a>, PCs had managed parity with consoles after years eating their dust. By 2022, however, PC gaming accounted for $45 billion in revenue \u2014 50% more than its console cousins. And in 2025, a decade after Valve launched the first Steam Machines, PC gaming will have its victory lap, thanks in large part to another piece of Valve hardware.<\/p>\n<p class=\"has-text-align-none\">Here\u2019s how PC gaming went from \u201chardcore\u201d to mainstream, and why you should expect PC gaming culture to expand even further in the years to come.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/2025-is-pc-gamings-victory-lap.jpg\" alt=\"A photo of the standard Steam Deck OLED on a blue and pink background\" title=\"A photo of the standard Steam Deck OLED on a blue and pink background\" data-has-syndication-rights=\"1\" data-caption=\"\" data-portal-copyright=\"Photo: Amelia Holowaty Krales\/Polygon\" \/><\/p>\n<h2 class=\"wp-block-heading\"><strong>PCs aren\u2019t intimidating now that they look (and feel) like a Nintendo Switch<\/strong><\/h2>\n<p class=\"has-text-align-none\">In the 1990s and early 2000s, people who preferred console games had a fair and repeatable critique of PC gaming: You\u2019d spend as much time fighting the machine as you would playing a game. PC gaming, its critics would say, meant lots of tinkering, where consoles \u2014 for all their limitations \u2014 just worked.<\/p>\n<p class=\"has-text-align-none\">Now, you can experience the lion\u2019s share of what PC gaming offers through a Steam Deck without worrying about specs, GPUs, or processors and without ever seeing Windows\u2019 blue screen of death \u2014 or Windows at all. The Steam Deck condenses many of Valve\u2019s best ideas from the Steam Machine into a single, reasonably priced, portable device \u2014 that also can connect to your TV via HDMI, of course.&nbsp;<\/p>\n<p class=\"has-text-align-none\">The Steam Deck looks and feels like a Nintendo Switch but with all the freedom and perks of traditional PC gaming. For example, mods no longer require lengthy setups from sketchy websites; they can be added to a game directly from the Steam Workshop. For people tempted to tinker beyond simple mods, the Steam Deck also includes a Linux desktop experience. A cottage industry of YouTubers, writers, and coders produces a constant stream of guides and tools to simplify once complex processes like setting up a dozen or more emulators or access to things like Xbox Game Pass.<\/p>\n<p class=\"has-text-align-none\">A decade ago, PC manufacturers struggled to translate Valve\u2019s vision of the Steam Machine into a viable commercial product. They needed to see what success looked like if they ever hoped to achieve it themselves. Today, the Steam Deck serves as a tangible example of what an approachable, marketable \u201cconsole-like\u201d PC experience can be. Companies like Asus, Alienware, Lenovo, Logitech, and Ayaneo have spent the past year flooding the market with Steam Deck competitors, and 2025\u2019s release calendar is already filling with plenty more handheld gaming PCs.<\/p>\n<p class=\"has-text-align-none\">My colleague Sean Hollister wrote at <a href=\"https:\/\/www.theverge.com\/2024\/12\/6\/24315098\/valve-steam-machines-steamos-steam-deck-vr\">The Verge<\/a> about how this shift may allow Valve to take a kind of soft\u00a0 control of the PC gaming space, that other hardware makers could shift to SteamOS and Valve itself could return to the living room hubs of the Steam Machine era, now in a position of strength. And all of that <em>might<\/em> happen. But while Valve has a history of controlling the PC digital storefront market, it\u2019s been notoriously slow (if not outright unwilling) to grow into something that could rival Sony or Microsoft.<\/p>\n<p class=\"has-text-align-none\">That\u2019s fine. Even if Valve simply keeps its course, the Steam Deck has already turned PC gaming into a snowball rolling downhill, getting bigger and bigger and bigger. It can\u2019t be stopped. And the whole industry is better off for it.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/2025-is-pc-gamings-victory-lap-1.jpg\" alt=\"\" title=\"\" data-has-syndication-rights=\"1\" data-caption=\"\" data-portal-copyright=\"\" \/><\/p>\n<h2 class=\"wp-block-heading\"><strong>\u2018AAA\u2019 exclusives became too financially risky<\/strong><\/h2>\n<p class=\"has-text-align-none\"><em>Dragon Age: The Veilguard<\/em> was in development for nine years. The \u201csmaller\u201d <em>Senua\u2019s Saga: Hellblade 2<\/em> was in development for nearly five years. Major video game publishers \u2014 fixated on making games that suck up dozens if not hundreds of hours \u2014 have perpetually expanding teams spending more time making fewer games. As a result, \u201cAAA\u201d games are more expensive to produce than they have been at any point in history.<\/p>\n<p class=\"has-text-align-none\">Thus, the survival of big-budget video game studios depends on each major release reaching the largest audience possible.&nbsp;<\/p>\n<p class=\"has-text-align-none\">Xbox has even begun to move many of its releases to rival hardware, like the Nintendo Switch and PlayStation 5, hoping to recoup its budgets (and humor an <a href=\"https:\/\/www.theverge.com\/23768244\/ftc-microsoft-activision-blizzard-case-news-announcements\">ever-watchful FTC<\/a>).<\/p>\n<p class=\"has-text-align-none\">But for games that cost hundreds of millions of dollars to make and market, the cumulative console player base still isn\u2019t enough. And so, nearly every publisher, big and small, is porting its games to PC \u2014 often releasing them on the same day they hit consoles.<\/p>\n<p class=\"has-text-align-none\">This is a radical change from 15 years ago, when many game publishers avoided PC releases due to widespread (and in hindsight, demonstrably unreasonable) fears of piracy. And from 10 years ago, when what games did arrive on PC were gated behind byzantine, publisher-owned apps.\u00a0<\/p>\n<p class=\"has-text-align-none\">Now, you can skim Steam and see games from EA, Ubisoft, and Activision, along with Microsoft and Sony. The major holdout is Nintendo \u2014 which has been busy battling emulation of its games on PC hardware.<\/p>\n<p class=\"has-text-align-none\">Video game publishers need to break free of this cycle of scale. But until they do, the best way to break even (let alone profit) will be expanding their pool of customers with the millions of PC gamers.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/2025-is-pc-gamings-victory-lap-2.jpg\" alt=\"\" title=\"\" data-has-syndication-rights=\"1\" data-caption=\"\" data-portal-copyright=\"\" \/><\/p>\n<h2 class=\"wp-block-heading\"><strong>People expect to enjoy their media wherever and whenever \u2014 not just on their sofa<\/strong><\/h2>\n<p class=\"has-text-align-none\">Remember the Xbox One, the colossal failure from which Microsoft has never fully recovered? Its architects imagined the Xbox as the center of entertainment. People would funnel their entire media diet \u2014 from their streaming apps to their cable box \u2014 through the Xbox hardware, making it the centerpiece of the living room. The \u201cOne\u201d home entertainment machine to rule them all.<\/p>\n<p class=\"has-text-align-none\">Microsoft overlooked one fatal fact: The average person no longer spends their free time in the living room sharing a TV. With the rise of the smartphone and laptop, people now consume media whenever and wherever is most convenient and comfortable. So as Microsoft imagined families gathering around the living room TV, parents and kids were splitting up to consume media on their screen of choice. Four years later, Nintendo went the other direction with the Nintendo Switch, a video game console that could be removed from its dock and played wherever the kids and parents went.<\/p>\n<p class=\"has-text-align-none\">But it\u2019s PCs that have long untethered gaming from the living room. Because PC owners can choose from hundreds of variants \u2014 or build their own gaming PC altogether \u2014 PC gaming has existed on storefronts and digital libraries that follow players from one device to the next. So, if you want to play PC games on a console-like system, you can. Or you can do so on a gaming laptop, a handheld device, or a traditional desktop machine.&nbsp;<\/p>\n<p class=\"has-text-align-none\">Following the failure of the Xbox One, current Xbox CEO Phil Spencer has been charting a many-years-long path to make Xbox an anywhere brand instead of just a console. The company\u2019s <a href=\"https:\/\/www.polygon.com\/xbox\/481234\/this-is-an-xbox-hands-on-cloud-gaming\">\u201cThis is an Xbox\u201d ad campaign<\/a> \u2014 which shows Xbox games running on the Xbox console but also smartphones, laptops, and handheld PC gaming devices \u2014 is a clear culmination of that effort.\u00a0<\/p>\n<p class=\"has-text-align-none\">But what has taken Xbox nearly a decade to achieve has been possible with PC gaming the whole time.&nbsp;<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2025\/01\/2025-is-pc-gamings-victory-lap-3.jpg\" alt=\"\" title=\"\" data-has-syndication-rights=\"1\" data-caption=\"\" data-portal-copyright=\"\" \/><\/p>\n<h2 class=\"wp-block-heading\"><strong>What even is a console at this point?<\/strong><\/h2>\n<p class=\"has-text-align-none\">For decades, consoles were an obvious choice for most gamers. They were cheaper, had comparable graphical power at their launch, required minimal technical expertise, and were the only way to play some of the biggest games of a given year. Now all those arguments apply more to portable PCs like the Steam Deck than they do to consoles.<\/p>\n<p class=\"has-text-align-none\">The PS5 Pro launched a few months ago for an eye-watering $700. Its visuals still can\u2019t compare to high-end PCs. The system\u2019s big exclusives eventually make it to PC, where they often run better and are sold for less. Meanwhile, <a href=\"https:\/\/www.youtube.com\/watch?v=IYBSNQLsBKk\">Xbox\u2019s latest commercial<\/a> spends more time showing Xbox games on devices other than its own console. And PCs offer a wider selection of indie and multiplayer games than consoles, too.<\/p>\n<p class=\"has-text-align-none\">In March 2024, Spencer <a href=\"https:\/\/www.polygon.com\/24108670\/xbox-epic-games-store-phil-spencer-interview\">told Polygon<\/a> he\u2019d like to see PC gaming storefronts like Epic Games Store and Itch.io running on Xbox hardware. And this past month, rumors have swirled that Steam may appear on Xbox.<\/p>\n<p class=\"has-text-align-none\">This \u2014 should it come to pass in 2025 \u2014 is the endgame scenario. PCs won\u2019t surpass consoles; consoles will become PCs.<\/p>\n<p><a href=\"https:\/\/www.polygon.com\/gaming\/500266\/pc-gaming-mainstream-console-comparison-2025\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes a failure is just a good idea with bad timing. Consider the Steam Machine. In 2013, at the height of the console gaming era, Valve, the owner and operator of Steam, the biggest PC digital video game storefront, announced an attempt to mainstream PC gaming with a \u201cconsole-like\u201d experience \u2014 and convert millions of console gamers to Steam shoppers along the way.\u00a0At the time, consoles were thriving, home to exclusives and the assumed first stop for 90% of AAA releases.\u00a0 The Steam Machine wasn\u2019t one literal machine, but a conceptual blueprint for gaming PC manufacturers to create cheaper, itty-bitty PCs that fit comfortably under a living room TV.&nbsp; Players would surf through their video game libraries in an operating system that looked less like&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/2025-is-pc-gamings-victory-lap\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1088052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1088051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 is PC gaming\u2019s victory lap | Arcader News<\/title>\n<meta name=\"description\" content=\"Sometimes a failure is just a good idea with bad timing. 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