{"id":1054867,"date":"2026-01-19T00:56:44","date_gmt":"2026-01-19T00:56:44","guid":{"rendered":"https:\/\/www.polygon.com\/?p=490113"},"modified":"2026-01-19T00:56:44","modified_gmt":"2026-01-19T00:56:44","slug":"playstation-ceo-says-preserving-the-human-touch-is-vital-as-ai-proliferates","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/playstation-ceo-says-preserving-the-human-touch-is-vital-as-ai-proliferates\/","title":{"rendered":"PlayStation CEO says \u2018preserving the human touch\u2019 is vital as AI proliferates"},"content":{"rendered":"
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Speaking with the BBC, PlayStation co-CEO Hermen Hulst refused<\/a> to go all-in on the hype of so-called<\/a> artificial intelligence slowly worming its way into other tech industries.<\/p>\n

\u201cI suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,\u201d Hulst said. \u201cStriking the right balance between leveraging AI and preserving the human touch will be crucial.\u201d<\/p>\n

AI-adjacent technology is already used in video game development but has, for the most part, been used to simply speed up mundane tasks. Some fear, however, a future where these generative processes spread to more creative pursuits like writing, character modeling, and voice acting. For players, talent, and developers alike, AI is a hot topic of conversation<\/a> in the industry at the moment.<\/p>\n

The Screen Actors Guild-American Federation of Television and Radio Artists has been on strike since July 2024<\/a> to ensure protections against using video game performers\u2019 voices for AI, and recently added League of Legends<\/em><\/a> to its list of games its members won\u2019t be working on for the time being. SAG-AFTRA released a statement<\/a> following the announcement of the 2024 Game Awards nominees: \u201cAt this time of celebration, it\u2019s important not to lose sight of the fact that thousands of video game voice and movement performers have been on strike for 116 days, following more than 18 months of negotiations which failed to produce an agreement that includes fundamental consent, compensation and transparency guardrails around the use of A.I.\u201d<\/p>\n

To cite another example, when social deception game Liar\u2019s Bar<\/a><\/em> surged to popularity in October, voice actor Alejandro Saab called attention<\/a> to the game\u2019s AI-generated voices, which may have slipped under the radar if it weren\u2019t for Steam\u2019s AI disclosure requirement, in a post on X. Saab also pointed out that there are affordable options for indie developers on shoestring budgets that don\u2019t necessitate use of AI. <\/p>\n

As for Hulst\u2019s statement, it echoes those of his counterpart at PlayStation\u2019s biggest competitor, Microsoft Gaming CEO Phil Spencer. Spencer told the press<\/a> at 2023\u2019s Xbox Games Showcase he is \u201cvery protective of the creative process\u201d with regards to AI.<\/p>\n

\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Speaking with the BBC, PlayStation co-CEO Hermen Hulst refused to go all-in on the hype of so-called artificial intelligence slowly worming its way into other tech industries. \u201cI suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,\u201d Hulst said. \u201cStriking the right balance between leveraging AI and preserving the human touch will be crucial.\u201d AI-adjacent technology is already used in video game development but has, for the most part, been used to simply speed up mundane tasks. Some fear, however, a future where these generative processes spread to more creative pursuits like writing, character modeling, and voice acting. For players, talent, and developers alike, AI is a hot topic of conversation in the industry…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":1054868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1054867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"\nPlayStation CEO says \u2018preserving the human touch\u2019 is vital as AI proliferates | Arcader News<\/title>\n<meta name=\"description\" content=\"Speaking with the BBC, PlayStation co-CEO Hermen Hulst refused to go all-in on the hype of so-called artificial intelligence slowly worming its way into\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/playstation-ceo-says-preserving-the-human-touch-is-vital-as-ai-proliferates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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