{"id":1040976,"date":"2026-01-17T02:37:29","date_gmt":"2026-01-17T02:37:29","guid":{"rendered":"https:\/\/www.polygon.com\/?p=483101"},"modified":"2026-01-17T02:37:29","modified_gmt":"2026-01-17T02:37:29","slug":"geoff-keighleys-opening-night-live-raises-ad-prices-charging-as-much-as-480k-in-2025","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/geoff-keighleys-opening-night-live-raises-ad-prices-charging-as-much-as-480k-in-2025\/","title":{"rendered":"Geoff Keighley\u2019s Opening Night Live raises ad prices, charging as much as $480K in 2025"},"content":{"rendered":"
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Gamescom will kick off on Aug. 19, 2025 with yet another installment of Geoff Keighley extravaganza Opening Night Live. The commercial-based show charges for ad slots, and according to a report from German video game magazine GamesWirtschaft<\/a>, prices are going up.<\/p>\n

The report says that ad costs at next year\u2019s Opening Night Live will range from \u20ac140,000 (around $147,000 USD) for 30 seconds to \u20ac335,000 (around $351,000 USD) for two minutes, representing an average increase of 25% from 2024<\/a>. A new three-minute tier will cost a whopping \u20ac465,000 (around $487,000 USD).<\/p>\n

Opening Night Live reportedly garnered 40 million views<\/a> in 2024, doubling those of the previous year. Notable announcements at that show included<\/a> a short Borderlands 4<\/em> tease<\/a>, a first look at Mafia: The Old Country<\/a><\/em>, and a release date reveal for Indiana Jones and the Great Circle<\/em><\/a>.<\/p>\n

Keighley\u2019s other annual gigs, The Game Awards and Summer Game Fest, charge slightly higher<\/a> figures, but that doesn\u2019t make it any easier for smaller studios to fork over the kind of dough necessary to secure a slot at Opening Night Live \u2014 all three shows provide free \u201ceditorial placements\u201d<\/a> for major publishers, by the way.<\/p>\n

During last year\u2019s Gamescom, indie developers gently protested<\/a> Opening Night Live\u2019s prices by posting their trailers and gameplay clips to social media instead.<\/p>\n

Keighley and Gamescom did not immediately respond to separate requests for comment.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gamescom will kick off on Aug. 19, 2025 with yet another installment of Geoff Keighley extravaganza Opening Night Live. The commercial-based show charges for ad slots, and according to a report from German video game magazine GamesWirtschaft, prices are going up. The report says that ad costs at next year\u2019s Opening Night Live will range from \u20ac140,000 (around $147,000 USD) for 30 seconds to \u20ac335,000 (around $351,000 USD) for two minutes, representing an average increase of 25% from 2024. A new three-minute tier will cost a whopping \u20ac465,000 (around $487,000 USD). Opening Night Live reportedly garnered 40 million views in 2024, doubling those of the previous year. Notable announcements at that show included a short Borderlands 4 tease, a first look at Mafia: The Old…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":1040977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1040976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"\nGeoff Keighley\u2019s Opening Night Live raises ad prices, charging as much as $480K in 2025 | Arcader News<\/title>\n<meta name=\"description\" content=\"Gamescom will kick off on Aug. 19, 2025 with yet another installment of Geoff Keighley extravaganza Opening Night Live. 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