{"id":1005674,"date":"2026-01-10T13:00:27","date_gmt":"2026-01-10T13:00:27","guid":{"rendered":"https:\/\/www.polygon.com\/?p=467434"},"modified":"2026-01-10T13:00:27","modified_gmt":"2026-01-10T13:00:27","slug":"magic-the-gathering-team-says-timing-is-key-for-upcoming-marvel-releases","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/magic-the-gathering-team-says-timing-is-key-for-upcoming-marvel-releases\/","title":{"rendered":"Magic: The Gathering team says timing is key for upcoming Marvel releases"},"content":{"rendered":"
\"\"
Key art from Spider-Man: Across the Spider-Verse.<\/figcaption><\/figure>\n

According to Hasbro CEO Chris Cox, The Lord of the Rings: Tales of Middle-earth<\/em><\/a> set for Magic: The Gathering<\/em><\/a> <\/em>earned the game and toy company some $200 million over six months \u2014 roughly double the revenue generated by its other historically high-performing sets of trading cards. That\u2019s why he announced to investors in 2023 that he wants two similarly high-performing sets each year going forward<\/a>. Today that production pipeline comes more firmly into focus, heralded by the announcement of a Spider-Man-themed set of cards in 2025<\/a>. It seems that the Universes Beyond<\/a> initiative, which licenses outside franchises for the world of Magic<\/em>, is really paying off. But, according to Wizards of the Coast\u2019s vice president of design Aaron Forsythe, timing and transparency will be key going forward.<\/p>\n

For an indication of the potential pitfalls in working with outside partners, look no further than one of tabletop gaming\u2019s other 800-pound gorillas, Games Workshop. It announced the launch of Warhammer 40,000: Space Marine – The Board Game<\/em><\/a> <\/em>in May 2023. Six months later, Space Marine 2<\/em> publisher Focus Entertainment announced that the video game it was based on would be delayed nearly a full year<\/a>. When Captain Titus\u2019 digital incarnation arrived to rave reviews<\/a> last month, Space Marine – The Board Game<\/em> had already been marked down as clearance<\/a>.<\/p>\n

As it turns out, something very similar happened with Magic<\/em>\u2019s most recent collaboration with Larian Studio.<\/p>\n

\u201cWhen we don’t get it right, like when we launch Battle for Baldur’s Gate<\/em><\/a> a year before Baldur’s Gate 3<\/em><\/a> comes out of beta, ya know there’s a little bit of misalignment,\u201d said Forsythe. Working with Marvel has been different than working with Larian, yet there\u2019s still a lot that must go unsaid between the two companies.<\/p>\n

\u201cThey’ve shared with us what they can,\u201d Forsythe said. \u201cThey’ve given us some peaks behind the curtain to allow us to plan accordingly. We’re still going to be surprised by a lot of things that happen, but yeah, they want us to feel relevant and we certainly do as well.\u201d<\/p>\n

Of course, even when communication between partners isn\u2019t perfect, good things can still happen. That was true of Magic<\/em>\u2019s other recent success: its Fallout-themed Commander decks, which were recently dubbed the most successful Commander products ever released<\/a>. Turns out the timing of its release was just a happy accident.<\/p>\n

\u201cWhen we get it right,\u201d Forsythe said, \u201clike when we put out our Fallout decks when the Fallout TV show<\/a> came out \u2014 which was absolutely fortuitous and not really planned, just amazingly fortuitous \u2014 it worked out great for both sides. […] Both sides want stuff to feel like it’s all intentional and pointing in the same direction. But we both have our secrets to keep and can’t risk the whole ship on any given partnership. So I think you’ll see it works out pretty well.\u201d<\/p>\n

Expect more details on additional Universes Beyond sets, including a highly anticipated collaboration with Square Enix\u2019s Final Fantasy<\/a> franchise, in the future.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Key art from Spider-Man: Across the Spider-Verse. According to Hasbro CEO Chris Cox, The Lord of the Rings: Tales of Middle-earth set for Magic: The Gathering earned the game and toy company some $200 million over six months \u2014 roughly double the revenue generated by its other historically high-performing sets of trading cards. That\u2019s why he announced to investors in 2023 that he wants two similarly high-performing sets each year going forward. Today that production pipeline comes more firmly into focus, heralded by the announcement of a Spider-Man-themed set of cards in 2025. It seems that the Universes Beyond initiative, which licenses outside franchises for the world of Magic, is really paying off. But, according to Wizards of the Coast\u2019s vice president of design Aaron…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":1005675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1005674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"\nMagic: The Gathering team says timing is key for upcoming Marvel releases | Arcader News<\/title>\n<meta name=\"description\" content=\"Key art from Spider-Man: Across the Spider-Verse. 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