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Dead by Daylight: the “Smash Bros of horror” committed to diversity

A quick check on Twitch is enough to see how popular Dead by Daylight has become online. The asymmetrical horror game first released back in 2016; now it’s a horror sensation.

Its success isn’t necessarily a surprise: it has gradually incorporated iconic franchises from cinema and gaming to become a hub of all things horror. “A fan told us, you know, you’re like the Smash Bros. of horror,” says creative director Dave Richard.

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